Mobile | The CRAZIEST First steps EVER (14)
Hi guys,
I just launched my first campaign yesterday and so far it has been v exciting. I have been following the mobile cookbook appetiser and doing PSafe antivirus/booster with F5 & Decisive.
Type: CPI (app install)
GEO: Brasil
Method: Direct linking
Payout: 0.32
For some reason though, Decisive decided to approve 2 out of 4 of my campaign (the wi-fi app and site version only, the carrier/mobile app and site still pending approval), which I do not know why since I created them at almost the same time. So I just ran with the 2 versions I have.
Update: Decisive approved my other banners within short notice of an email sent.. that was quick! Nice!
So far, it has been almost 24 hrs, and these are my stats.
Wi-fi app version
Total spent $7.35
CTR 1.2%
Conversions 4
CPA $1.84
Blacklisted:
one app (4shared mobile) that has a CPA of $3.29 w/ only 1 conversion and 0.34% CTR ( I should have cut this earlier?)
one category (tech & computing) which i think is related to the app i blacklisted - CPA $3.35 and CTR 0.35 (do I blacklist the category here? seems like they mostly reach out to 4shared and none other)
WI-fi site version
Total spent $2.66
CTR 0.94%
Conversions 1
CPA $2.66
BLacklisted: None yet
theres a category of arts & entertainment which have a total spent of $2.29, 1% CTR but no conversions yet, should i blacklist this?
Observations so far: First day of data! Not much to go on yet, but apps seems to be doing better than site in CTR and conversions, which I guess is to be expected since it is an app install after all. At this point in time, should I continue to let site run?
I would focus on blacklisting placements first, not categories.
The categories aren't amazingly accurate and you could lose quite a lot of potentially profitable placements. Kill a category if it is terrible, but do be aware that much of the stats for a category can come from 1-2 placements!
For now let it all run and get more data.
One of my banners did increasingly better with each day, winning more bids, getting higher CTR and CR, not sure if this means anything. I stopped this banner when it had reached $15 spent. -67% ROI. Here are its stats.
Dec 28
Bids- 2,498,946
Wins- 45,459
Clicks- 426
Conversion- 1
CPM- $0.06
CTR- 0.937%
CR- 0.235%
CPA- $2.70
Dec 29
Bids- 3,573,286
Wins- 86,774
Clicks- 2,302
Conversions- 3
CPM- $0.03
CTR- 2.65%
CR- 0.13%
CPA- $1.01
Dec 30
Bids- 1,909,568
Wins- 108,701
Clicks- 3,405
Conversions- 7
CPM- $0.06
CTR- 3.13%
CR- 0.225%
CPA- $0.98
Can anyone shed some light as to why it does better over time? Or it doesn't mean anything - just luck? Thanks 
Also, I did a few more banners over the last few days.
One banner was a professional looking one, based on a successful banner spied on WRW. Dimensions 300X250 square
It had very little bids and very low CTR. Definitely not working. -100% ROI. Can it be due to banner blindness or the dimensions?
The other banners were ugly & gaudy, but it brought a higher CTR and CR. I'll definitely be going for those ugly but eye-catching banners in the future.
Also, across all my banners in Brazil, it seems that Wi-Fi accessed significantly more traffic than mobile (less access to mobile in BR?)
Next Steps
For my current offer, I'll try optimizing those banners with a high CTR and see if I can raise the CR.
I'll start using
I will be moving to other offers.
I'll keep this thread updated when I have additional info.
Hi bleukats!
Looks like you already found the support email. Let us know if you need anymore help of have questions about the platform.
Been doing a dating offer and im targeting 5 geos at once, which in hindsight may be a bit too much.
Been getting a lot of CPC sources as well, do I kill those? Some of them are very expensive, could go up to 0.40 per click. The ones i let run are the 0.01-0.03 CPC sources.
Edit: Also, my thread title sounds boring. no wonder so little people read this, would love to get some feedback over here
What do you mean by CPC sources? Do you mean you're bidding CPC and those are the placements you seem to get traffic from at a ~$0.03 CPC bid?
Edited your title to boost CTR haha.
Hahaha thanks Zeno!
Some placements had CPC, even though I was bidding on smart CPM (1.5 x payout). Some of those CPC could go really high.. so I was blacklisting those.
I'll try testing super simple banners for dating (no pictures, only minimal text). The previous dating banners I used (spent about 2 hours making them) had little to no conversions.
Thats not CPC mate, its just them telling you how much you paid per click, Spent / clicks = cpc
Yep, that's an effective CPC or eCPC. Most platforms will tell you actual CPM alongside affective CPM and effective CPM alongside actual CPC, depending on the bidding mode (just to make your life easy).
Originally Posted by sciaq
Zeno, but there were no conversions, how would there be effective CPC/CPM? Effective CPM = (how much I earned from converts / page impressions) * 1000 right?
You need to make a distinction here - what bidding mode are you using?
If you are using CPM then you pay per impression. Not per click. So, the CPC is just calculated from your CTR and CPM. It is an effective CPC (eCPC) because it is not a cost associated with a specific click. It's just a mathematical inference, like how you could buy a bunch of 7 bananas, pay per kg = $2.37 and then infer that the cost of a banana is $0.3386 even though you didn't actually pay per banana (and you're assuming every banana has the same weight... similarly clicks don't happen at specific, unchanging impression intervals).
If you are using CPC, then you pay per click and the CPM (effective CPM) column would be calculated directly from your spend per 1,000 impressions, even though you didn't pay for impressions.
The salient point here is that there will always be a CPC and CPM column and in advertising you will always have impressions and clicks, therefore will always have the metrics 'CPM' and 'CPC'. However, the bidding mode you use determines which of these actions you agree to pay for.
In this case, since you used Smart CPM, you are actually paying per impression and the CPC metric exists because clicks do as do costs.
In any case, you are correct that - even when bidding CPM - the CPC being too high can be a sign that the banner/placement won't be profitable because it is costing too much to get users from the ads and into your funnel. But, remember that this CPC is calculated directly from the CPM you are paying for that placement and the banner CTR. This is what caused a bit of confusion.
eCPM is just the CPM calculated when actually using CPC. It's just Spend / (impressions/1000).
Traffic sources that do CPC and CPM bidding modes always want to maximise their earnings per 1,000 impressions, which is really their EPM or earnings per mille. This is because impressions are their product. Impressions are the events that can be transformed into money, so it is these that traffic sources need to get as much $ for as possible.
So, if a traffic source offers CPC and CPM, they want to maximise the effective CPM (eCPM) no matter the bidding mode so that each time a user views an ad they make as much money as possible. They thus want to maximise CPMs on a CPM model and eCPMs on a CPC model. This is all on the traffic source side.
Now, as for you, you care about overall earnings per click if you are bidding CPC and earnings per mille if you are bidding CPM. These two values - EPC vs CPC and EPM vs CPM allow a direct revenue to cost comparison.
If you are bidding CPM, you can also compare your EPC to the eCPC calculated by the traffic source - which gives the same result provided the eCPC isn't heavily rounded e.g. to $0.02 when the actual result of (spend / clicks) is $0.01771.
Does that help demystify a tad or add more confusion?
Oh that clears it up so much. All the while I thought that CPC was me paying more for those clicks, when in actual fact a very high CPC just means that there is a low CTR from that placement.
Thanks Zeno & sciaq
Originally Posted by bleukats
Thanks for taking the time to explain that Zeno!
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