How to create a Direct Linked campaign on THRIVE (1)
Never heard of Thrive before? Check out my recent post about the benefits of using Thrive tracking software HERE.
This guide will skip the account creating process and assume that you already have an account active.
How to create a direct linked campaign on Thrive?
Since Thrive has a very simple yet powerful interface, creating a campaign is done in just a few steps. I will walk you through each step and give you a detailed explanation of each part.
Please be advised, the values, names etc… used in this guide are imagined*for the creation of this guide. You can choose*your own based on the*campaign that you will run.
Step 1:
When you find yourself at the dashboard you can see an overview of your campaigns and how are they performing. *At the top of the page you will see a ‘Create Campaign’ button. Click it and you will be taken to the set-up area.
Step 2:
First part of the Campaign creation process is entering the General Information. Below you will have each field explained in order.
- Campaign Name – You can enter the name of your campaign here. It can be anything.
- Traffic Source – Choose your traffic source from the list or enter your own by clicking ‘Add New Traffic Source’.
- Campaign Type – This field is used for sorting campaigns. You can name it by a size of a banner, device model, country etc… All your campaigns that have the same Campaign Type will be sorted together.
- Default CPC – Enter your desired value
- Campaign Tags – This allows you to group campaigns and pull reports more easily. You can have multiple tags per campaign. Choose from already existing tags if you have some from before or add new ones by clicking the ‘Add New Campaign Tag’.
- Custom Token – Values you enter here can be passed to any landing page that goes through an ad from this campaign. For example you can write &country=US and it will always dynamically input that value into your landing page. You can shorten the token like this: &c=US, or if you want to enter a combo you can write it down like this: &c1=US&c2=mobile
- Redirect Method – It’s perhaps better to use System Default for now. This method has three branches: Desktop, mobile and tablet devices. The current system default is ‘PHP header redirect’ but you can always chose something different from the list when you click Edit (pencil and note shaped icon)
- Post-Back Pixels – This is optional, but you are free to add an URL to this field. You can add multiple links here, just click on the + icon to add them. If you don’t want to add a Post-Back URL, you have a few other options: Image, IFrame, JavaScript and Raw Code.
When you are finished with this part entirely, then you can move on the next part by clicking ‘Next’.
Step 3:
Choose whether you want to ‘Use Existing Rotations’ or ‘Create New Rotations’. Because this guide will assume you are doing this for the first time we are going to pick ‘Create New Rotations’.
This part is the final one before your campaign goes live. This section is the rotation system.
What are ‘rotations’ exactly? Rotations are stand-alone entities that can be added to campaigns. You can update rotations and rules for multiple campaigns with ease.
Same rotation can be added to multiple campaigns, so all of the campaigns share it. Which means when we edit one rotation that is attached to multiple campaigns, the change will take effect for all campaigns, saving you a lot of repetitive work.
Each rotation must have at least 1 offer set. Selecting landing pages are optional.
To begin:
- Rotation Name – Choose your desired name for your rotation.
- Rotation Group – Add your rotation to a group if you are thinking of using multiple rotations. Choose a group or add a new one.
- Since we must just at least one offer per rotation, we will add an offer
Choose the offers from the menu. If you don’t have yet made an offer you can create one by clicking the ‘New Offer’ button. You must select at least one of the two options provided.
The options are: ‘Add Selected to Direct Linking’ and ‘Add Selected to Landing Page(s)’
Click ‘Add Selected to Rotation’ button to proceed.
- We will not be covering landing pages in this guide, but you should know that you have an option to add them. Also everything you have added, you can remove with the ‘Remove Selected’ button.
- There is also an option to make your own Redirection Rules. By default this is Disabled but once you enable it you will get options to filter through multiple choices like in the picture shown below.
Choose a name, category and filter and you will be provided with a list based on your inputs. This is done if you wish to redirect people that use an Android or iPhone for example to a different landing page or offer.
When you are done click ‘Add Rule’.
A new Tab will appear next to Default Rotations. When you select it you will be equipped with the same options as before. You can add or remove offers or landing pages.
- When you have inserted your desired offers or landing pages, you will notice that you have some values in the Rotation Weight. The weight has a default value of 10 – 100%. If you have multiple offers the weight will split. For example if you have two offers, the values will be 10-50% for each offer. If you want to split test an offer twice as much, then you can edit the number 10 to 20. Then that offer will be displayed to visitors twice as often.
- When you are finished with the adjustments you can safely click ‘Create’. A new message will appear on screen that asks for confirmation. Just click ‘Create’ again and you will be redirected to your campaigns page.
And, there you go. A simple way to create a campaign in Thrive in a few steps only. Be sure to check back for more guides in different sections of Thrive soon.
More detailed thrive guides are coming soon, stay tuned!
-Attila
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