DL app installs at FB (6)
Is it possible to direct link app installs in Facebook?
There is 1 offer that is ok. I choose CLICKS TO WEBSITE as a campaign objective, put my tracker link in Power Editor. There in my tracker link - is an affiliate link to offer (Google Play).
But when I choose any other offers (app install), FB sees that it is an app install and do not let me upload my ads and tells me to choose another objective (Mobile app installs). And it seems not possible to promote affiliate links through Mobile app install objective. Why FB do not detect my 1st offer as an app install and detects all the other?
I tried 1 PMD: when choosing WEBSITE CLICKS - same problem. Then I chose MOBILE APP INSTALLS as an objective, and PMD could load my ads 
. Now I see a campaign in FB ads manager, BUT: no clicks in tracker, though ads manager shows like 100 clicks or more.
So is there any chance to promote app install direct linking (without landing pages), and with out changing anything after ads approve? I do not want to change anything after ads being approved, as it can lead to ban.
Thanks
just choose clicks to website
Originally Posted by rickymad
http://gyazo.com/06e16075b9be741d0bfd812626a3cb6d
Read the appendix in my FB guide (sig).
This is quite a simple issue: your final destination is the app store URL.
Facebook detects this and knows it's a mobile app, converts the ad objective and you're boned.
Use an intermediary lander as I've documented and you're good to go.
Originally Posted by zeno
But in this case (if I want Direct Linking), I will have to cut the lander off. Or if I use lander, then I need to change a link at lander.
Both variants are against FB rules, as I change something after ads are approved.
What?
Split-testing a landing page and another page is not against any rules Facebook has written anywhere and never has been.
The very thought goes against the tenets of marketing.
Use a tracking system. Set to go to the lander initially with the CTA going to the app store. After approval, set it to go to the app store directly. The final destination is unchanged and in both cases the destination is compliant. This is not cloaking, and it's not a bait and switch. It's just you streamlining the advertising experience to avoid a stupid automated filter by Facebook.
Facebook don't want you doing malicious things that harm user experience. They certainly are not against you employing one of the basic weapons of any marketer... split-testing.
Source: me having never had an issue with this approach and having run ads across the board to rotated lander/destination URLs since like 3 years ago.
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