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How Does PPV URL Bidding Work? (3)

12-21-2014 10:13 AM #1 colintan (Member)
How Does PPV URL Bidding Work?

May I know If I bid on amazon.com and I also bid on amazo.com if someone search on amazon.com which url bid will i get charge? It work on exact url or broad url?

Hope someone can help.

Thanks in advance.

12-22-2014 05:43 AM #2 zeno (Administrator)

amazo.com wouldn't match amazon.com under any type of matching system...

If you bid on:

amazo
amazon
amazon.com
mazon.com
ww.amazon.co

then those will all match "www.amazon.com" but how these target match up to bids and impressions served will depend on the system.

I'm not sure how this works now in PPV systems that let you target URL fragments... but don't expect a free lunch - e.g. if you bid $0.05 on w.amazon.co while the majority bids $1.00 on amazon.com, I doubt you're going to get much traffic at all with the $0.05 bid regardless of competition.

I know URL imploding has always been big in PPV but I don't see as many sources now that use URL targeting (the originals still do I guess? i.e. TV, LI, etc.). If the PPV system isn't poorly designed then on any one URL it will provide an auction opportunity to every campaign that matches and the highest bidder will take the first slice of the cake.

Someone who runs PPV with URL-based targeting will know more!

12-22-2014 01:05 PM #3 andy_d (Veteran Member)

Quote Originally Posted by zeno View Post
amazo.com wouldn't match amazon.com under any type of matching system...

If you bid on:

amazo
amazon
amazon.com
mazon.com
ww.amazon.co

then those will all match "www.amazon.com" but how these target match up to bids and impressions served will depend on the system.

I'm not sure how this works now in PPV systems that let you target URL fragments... but don't expect a free lunch - e.g. if you bid $0.05 on w.amazon.co while the majority bids $1.00 on amazon.com, I doubt you're going to get much traffic at all with the $0.05 bid regardless of competition.

I know URL imploding has always been big in PPV but I don't see as many sources now that use URL targeting (the originals still do I guess? i.e. TV, LI, etc.). If the PPV system isn't poorly designed then on any one URL it will provide an auction opportunity to every campaign that matches and the highest bidder will take the first slice of the cake.

Someone who runs PPV with URL-based targeting will know more!
This "trick" can work on some sources, such as LI, maybe MT..

But it definitely wont benefit you much on quality sources like TV. In the past, testing that method led me to lose more out more due to proxy-bidding causing me to bid against myself.

LI has severely restricted this tactic as of late, however, and traffic quality has gone down significantly as has their volume. Dying traffic source indeed.

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