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How do you pass Adwords/Bing keywords to Voluum to track conversions? (10)

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I have a few Bing campaigns and I'd like to track which keywords are getting the most conversions.

Anyone know how to set this up with Voluum?

I know both Adwords and Bing pass the keyword with the {Keyword} tag so you can use ?Keyword={Keyword} as a parameter in your ad's URL (Dynamic Insertion in Google Adwords Destination URLs: http://searchengineland.com/how-to-a...-adwords-52950)

Then how do you connect this with Voluum to track conversions?

Was reading this, but still trying to figure it out: http://feedback.Voluum.com/knowledge...traffic-source

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Set up Voluum to expect a keyword parameter so it tracks it.

Then just pass it in whatever way you have configured... e.g. &keyword={keyword}.. or it could even be &asssssssssssssssses={keyword} for all Voluum cares, just whatever you have configured in the traffic source section no differently from any other traffic source.

Then, use conversion tracking through regular click ID passing. If you want to pass conversion data back to Adwords, well, that's a different story.

I'm not sure if Adwords supports postback-based conversion tracking? Not sure. They probably have an image/javascript pixel so you can just place that on the offer independently of Voluum.

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Thanks a lot man

I see how it works now after clicking on the default settings for ZeroPark. So you go to Traffic sources, click on Bing or Adwords, click Advanced, and then pass "keyword" for Custom Variable 1. Pretty sweet how it automatically adds that to your campaign URL after.

Right, both Adwords/Bing have pixel-based conversion tracking (Track Conversions on a Website),: https://support.google.com/adwords/answer/1722054?hl=en

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Yep, so easiest bet is a pixel placed on the offer that's independent of Voluum.

I believe Adwords might have server-to-server conversion tracking but when I looked at their docs it seemed crazy convoluted to set up.

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Adwords s2s pixel is completely manual. You have to enable the auto-tagging and collect the value of the parameter &gclid.

Then u manually submit an excel file with converted gclids. Stick to javascript pixel with adwords it will save u a lot of time.

For bing u put http://www.mydestinationurl.com/index.php?keyword={QueryString} for bing to pass u the keyword.

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Oh thanks for that man! Good heads up, didn't know about the difference between {QueryString} and {keyword}

http://advertise.bingads.microsoft.c...e-url-tracking

http://community.bingads.microsoft.c...6/t/72385.aspx

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so for Bing, all we need to do is add "?keyword={QueryString}" to our Voluum campaign url (which is then placed as the destination url when creating an ad in Bing) and this will track kw conversions in Voluum?

we don't need to create a conversion pixel in Bing (to place in Cake) or add anything for Bing to the offer link also in voluum?

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seems like you are confused a bit. you need to add ?keyword={QueryString} to the destination url u put in bing. I dont know about voluum but u will need to change keyword token to c1 or s1 whatever voluum wants you to so u put ?c1={QueryString} into the bing. destination url.

If you need to track conversions then u should create a conversion pixel in your bing account. Then u can paste this code in voluum.

In cake you place your voluum pixel. So it will be like Cake=>voluum=>bing when a sale/lead comes. I hope it was clear enough

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This is what you can pass from Bing to Voluum.
I am mostly interested in QueryString, OrderItemId (keyword ID), AdId.



And the destination URL would look like this:

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That looks fine.

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