True.
So True.
http://youtu.be/KnChHfRdZG4
Ahhh my girlfriend is on her final year at journalism school, I couldn't show her this!
Sex Sells...
"Get em with the tits, then give em the Alzheimers for desert" i LOL'd
a great read on the subject: "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday - http://www.amazon.com/Trust-Me-Lying...8817724&sr=8-1
thanks @andyvon, was just going to mention this!
@andyvon - I've been reading that over the past few days - it's absolutely superb. If you haven't read it already, do.
In particular, the study he references at one point looking at emotional hooks in NYT articles is gold dust, and worth a seperate read on its own: http://ldi.upenn.edu/uploads/media_i...y.original.pdf