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[PIN SUBMITS] Germany OOOH Germany, why are you so cruel ? (25)

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Hello everyone

I'm running mobile pin submit campaigns on several euro countries, most of them are doing great, except for DE, and I can't for the life of me figure out why.

On the same source, same banners, same LPs, and even the same Advertiser (!!) FR,ES,PT,PL,GR,NL are doing at least 5x better conversion wise than DE ... is there something i'm missing about these lovely german people that makes them super warry of our antivirus marketing ?

Any advice would be more than welcome.



Mehdi

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Pin submits work with short-codes and there is a chance the DE version is having issues with them or the conversion flow is entirely different because the laws being more strict. Last time I checked DE is a pain in the ass with pin submit offers.

You might want to consider skipping it all together or get in the loop with what's going on with the advertiser.

Obviously more possibilities here but that's my 2 cents...

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Certainly they (we) are a bit more skeptical, but that shouldn't mean a good trick won't be appreciated.

I'd say share a few more details and I can help you figure it out quickly. Feel free to pm if you don't want to share it out here.

I've seen some terrible pin submit offers in Germany, just such bad translations out there that would kill it right off the bat. I assume you've checked with your AM how that offer does in DE?

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Thank you for your input!

I did check with my AM and a couple pubs are running the same offers and getting the same EPCs I'm seing on other geos.

I wouldn't think twice about it if it was, say BE or NL haha but that DE volume is just so insane, I want me a part of that



Mehdi

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I certainly did check with my AM yes!

I did get some conversions, just not nearly enough to get it profitable.

I'll send you a PM with the text I use, might be a OHT quality kind of thing, that'd be beautiful hehe



Mehdi

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Are all carriers performing poorly in DE? In my experience Vodafone is the only carrier that converts

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I don't have enough data right now to speak about carriers, that's definitely something I optimize once I have the data.

But thanx for the advice, given that Vodafone has also been advised to me by someone else in here, and that it has a decent share of the traffic i'll limit my tests to just that carrier for now

STM as usefull as usual ! You guys rock !


Mehdi

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oh man, when we used to run app installs... we split test 3 versions of translations for the same text because one would always out perform the other. I still do this when getting translations done for our camps.

Would highly recommend getting the translator to come up with 2-3 ways to say the copy you're giving them (sometimes they don't charge for the extra work even when we remind them lol).

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You're right, I guess there's always more than one way to translate anything.

What really got me thinking is that for other geos even before optimizing all this ( carriers, translations, etc .. ) it was better than what i'm getting in germany, I use the same process to tackle new countries, and usually it gets me started with an edge since I know my source, banners and copy/lp, but for DE, it's like I threw in random stuff, it's too far away from where it should be.

Anyways, i'm not giving up on this, i'll make it work one way or another

Thanx for your advice!


Mehdi

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Confirm this with your traffic source, but they might have different inventory for DE... might be missing some of the key sites you're running in other countries.

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DE market is heavily regulated when it comes to carrier billing, it happened earlier this year and ever since the conversions went down the drain - this is what I got from a friend working for a large adult company focused on the DE, AT, CH markets. I didnt push DE PIN submits myself, so can't confirm this with my own experience, but I dont see any reason why he would lie to me. Im also not sure if it relates to adult products only or everything billed by carriers, germany has several regulations in the adult market tho. Truth is, the last 2 adult webmaster shows I attended, many people were looking for ways to monetize german mobile traffic as they all had problems with it.

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From what I gathered, people running DE successfully are doing it by cloaking on legit/mainstream sources, which i'm not doing yet.

I have spent another $500 on it since yesterday, focusing on Vodafone only, 3G only, and 0 conversions.
Same volume, $ spent and marketing, in France, all carriers mixed, close to 100% ROI.

I think i'll give DE a rest for now, and keep scaling on the other Geos that are working, the world is vast



Mehdi

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In Germany most people know about those subscriptions and the cost. Sometimes in TV people explain it and warn people to not sign up etc. to protect the people.
When I was like 10 years old and saw such a page with a PIN Submit, I knew instantly that I would need to pay weekly money if I subscribe.

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Have you tried signing up for the offer?

On the DE offer we were trying to run, when we signed up, the SMS with the Pin they sent had like 5 lines of text saying the price, terms etc before the Pin. I'd imagine this crushed the conversion rate.

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could it be related to conversion stream being different than other european markets?
compared to literally submitting pins received via sms one click, two click or isdn submits are flawless integrations.
even the user clicks the button accidentally and requests cancellation rightaway, the carrier charges for the first day/week/months subscription.
i know first hand because i made that mistake forgetting that my wifi network was connect through mobiles 3G subscription and i was fiddling with a local one click mobile offer page , bam there goes my 5 dollars!

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As Claudia Schiffer explained earlier in an opel commercial (was it vw?), you guys are nothing but humorless workaholic perfectionists ! cheers

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lol @ germans being aware of pin-submit offers... I hope you do not really think this is true.

You are right and let me repeat this once more from my initial post.

DE is VERY regulated with pin-submit offers whether it's adult or anti-virus sheit. The conversion flow is very "tighten up" compared to other GEOs and most landing page/campaign approaches wouldn't even be allowed.

I understand DE has volume but good luck with pin-submit offers bruv!

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Somehow I overlooked your initial post, but it confirms the info I got indeed

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If you need help to check if your translation makes 100% sense, just PM me I'm a native German speaker

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Yeah I gather that pin submits in DE are heavily regulated and that probably has a huge incidence on the conversions rates compared to France for example, where the economy is shit and mobile operators are milking this while they can, and the government is so non-tech savvy it's hilarious



Mehdi

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Hi, might be worth looking for an offer that uses a different billing mechanism ;-) There is a lot of volume there and you can make money.

Nick

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And that is only because jamba attacked the german market very agressiv back in the days (late 90s - early 2k) so most people are stigmatized.

And those people are mostly parents today and they will make sure they do not pay stacks of green to some shitty tweety-ringtone-abo their kids grabbed ^^

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Right. I remember when there were TV Spots of Jamba for ringtones the whole time on VIVA TV Channel.

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1 reason (and i'm not sure here) is DE was very very very loose with mobile pin submits about 2-3 years ago, people we're getting away with ludcaris things. They may have tightened up a lot since then.

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I actually have a similar experience over here with a SOI email submit.

Page CTR's are much lower than other GEO's as well as CVR's being pretty low..

Could be translations...

Could be German Skepticism..

Hard to tell..

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