Looking for a Definitive Current List of Mobile Advertisers (7)
Hey folks... I read all the onboarding guides and spent hours on top of hours looking through the forum and finding nuggets of gold all over the place.
I am looking to get into mobile... and some of the posts referring to mobile advertising that I have seen is over a year old which can be ancient in some areas... other posts I have seen talk about it a little bit here and there. I have also seen some general lists which are helpful but now I am looking for specific answers that will be relevant for 2015... I also looked at the outstanding mobile guides as well on STM.
My questions are the following...
1. What are the best mobile advertising platform/networks/exchanges for people starting out and yet you can still make money with and not just simply get data... which I get, is also helpful and a necessity... but being able to do both is the goal.
2. What is a good place to go if you want to ramp it up and scale out... I saw a good post about this elsewhere but one of the exchanges mentioned I think got bought out by yahoo (RTX) and one or 2 of the others don't exist anymore if I remember right.
3. What are the differences between DSPs, Self Serve, Supply side, etc? I have googled it but the explanations I saw are a bit confusing.
4. What networks/exchanges are notorious for a lot of bad/bot traffic?
5. Other than Google and Bing - which ones are good for Display Advertising - mobile or PC/Mac?
6. Is Google and Bing good for mobile? What about FB for mobile?
7. I was contacted by Yahoo Gemini rep today... anyone have any luck with that... and I think yahoo also has another ad platform... (outside of the Bing stuff)?
Sorry for all the questions but I figured I would get them all out in one batch rather than "drip" them out... and I think that a lot of mobile noobs probably have the same questions.
Thanks
well. I am also wana to know about this
Run pin-subs in a very odd GEOs. We have so many people doing that on $20-$50/day spends with 100-400% ROI. Great for noobies. Otherwise, I'd recommend MM or LeadBolt. Their traffic is quite consistent in terms of quality and very easy to optimise.
Also, here's a list from the Mobile Banquet (how to get to 10k/day):
- Airpush
- Inmobi
- Google Display Network
- Adqiuity
- Appnexus
- RMX
- Adult (Traffic Junky, Exoclick, Plugrush)
- Millenial Media
I've hit big numbers with 4 of those
Self Serve: This means you are the guy placing the ads and optimising, as opposed to somebody else doing it for you. When somebody else does it for you, this is typically called Full Service / Managed Buys or some variance of that.
SSP (Supply Side Platform) - Let's say you have a super cool app and you want to sell ads on it. Then you'll need an SSP. These connect to the exchanges.
Exchange: This is the middle man between the buys and sellers. So basically: Advertiser -> DSP -> Exchange <-SSP <- App/Site Owner (and everybody makes $$$$$ - hopefully). Exchanges are guys like: Smaato, Mopub, Nexage, Inneractive, Flurry ETC
Also, should mention that some do act in multiple functions. For example, LeadBolt acts as the DSP, Exchange and SSP. They also provide self-serve and managed buys.
I assume MM is Millenial Media... in some places you said MM and in others you said, "Millenial Media."
Still can't grasp difference between Self Serve and DSP... Don't you "buy" ads on Self Serve to?
Also, any thoughts on the best Desktop Ad Exchange or "system?"
Self-serve means just that - you can log in and do things yourself, rather than having to get a rep to things as you would in a 'managed' system.
These terms have nothing to do with the platform itself. You can have a self-serve ice cream parlor and a managed parlor.
DSP just means demand-side platform. Again, generic, just means a platform that serves advertisers (you) and connects them with suppliers of advertising space (exchanges and direct publishers).
Most of the DSPs we use (at least for mobile) also use real time bidding systems (RTB). So Decisive, if you want to get all jargony, is a Self-serve RTB DSP.
Thanks Zeno... I have been running some stuff on Google and it seems a bit pricey... to get top placement or 1st placement on something is many times the payout... and even if you go longtail the numbers don't seem to add up. I want to do FB the most but jittery on getting banned... also, I heard it is pricey too... most of my Aff Networks are telling me to make money on FB you gotta do cloaking... which I am not exactly sure how to do... and not sure if I want to build a business based on "tricks." So, I'm thinking "display" may be the way to go. From what I can gather... the best mobile networks is:
Decisive
inmobi
adblade
adiquity
mobfox
advertising.com
jumptap
Millenial Media
sitescout
Jumptap
and I guess Decisive and SiteScout is a good place to start?
From what I understand, Google's admob is mostly for game apps or apps in general?
For Desktop Ad Networks:
AdBlade.com, Advertising.com, Pulse 360 and Sitescout... with SiteScout and AdBlade being a good place to start?
Do you agree with the above observations?
What's the best ad network for gaming sites that are affiliate friendly?
Lastly, what have you heard about Google Display? Is it as pricey as Google Search.
Oh, one more thing - any thoughts on Bing? I'm about to test them out this upcoming week.
When I was doing Aff Marketing before, the landscape was a bit different so I gotta relearn it all again. Thank goodness for STM!
Millenial Media bought JumpTap, FYI.
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