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Another "what adserver to use" with a twist :) (10)

08-02-2011 09:42 PM #1 clickright ()
Another "what adserver to use" with a twist :)

Hey,

Ok so we've done a crapload of volume on pops and finally decided to get more into display banners

That being said, we have some large traffic sources outside the ad networks that run RubiconProject for their internal traffic.

They will allocate us X% of their inventory but does anyone have any recommendations on what ad platform to run? I've never used OpenX, AdShuffle, Google Doubleclick, nor SiteScout. Is there any one that stands out when it comes to "intergrating" with RubiconProject?

So our goal is to be rotate our own banners within, for example, Google DoubleClick but still have our adserver report back eCPM's for example to RubiconProject (the platform used by some of the traffic sources we're trying to monetize).

Thanks in advance for the advice!


- JJ

08-03-2011 10:42 PM #2 ecpm (Member)

Hi clickright,

could you tell me what is RubiconProject?

re:That being said, we have some large traffic sources outside the ad networks that run RubiconProject for their internal traffic.

Thanks

Rik

08-04-2011 02:00 AM #3 clickright ()

Rubicon is a solution that just fully auto-optimizes the which ads it serves (from which of the dozen networks that is) based on eCPM. Most adservers/techs/platforms do this but Rubicon is supposedly the shiznit according to them.

08-04-2011 02:07 AM #4 ecpm (Member)

@clickright,

thanks for the heads up!

08-04-2011 03:39 AM #5 sm1810 (Member)

anybody has used Hasoffers adserving platform? been wanting to experiment, PM me if interested

08-04-2011 04:03 AM #6 polarbacon (Moderator)

Quote Originally Posted by sm1810 View Post
anybody has used Hasoffers adserving platform? been wanting to experiment, PM me if interested
I have and it worked fine....it has all the basic stuff as far as an adserver goes.....can do some basic optimization.....fire mutiple pixels....track via a ton of variables....


the only issue i dont like in the 99 version is you dont get to see referrers....you have to upgrade....its not a super big issue but its nice to see that......

it is more expensive than adshuffle buy less than site scout....

It handled volume fine if you sign up for the CDN it serves off of aktomi....which is one of the largest networks......

08-04-2011 04:39 AM #7 sm1810 (Member)

^ i have the $799 version and testing it while we are writing some APIs will move to dedicated platform hopefully before end of year... if you want to test PRO version lmk..

08-04-2011 05:00 AM #8 polarbacon (Moderator)

Quote Originally Posted by sm1810 View Post
^ i have the $799 version and testing it while we are writing some APIs will move to dedicated platform hopefully before end of year... if you want to test PRO version lmk..
ya that is what is cool about there platform is you can write your own custom interface....via there api's and build some really sick shit.....

08-04-2011 06:32 AM #9 clickright ()

That is good to know @ custom API interface. What language is it based on though? PHP? Depending on the quite sitescout is going to give me I might take Sitescout up on their free 1-month enterprise trial offer presuming sitescout lets me do the pixel management as well.

08-04-2011 01:22 PM #10 sm1810 (Member)

^ http://www.hasoffers.com/wiki/Category:API

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