Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Do I add the Bing conversion pixel onto my network (cake) platform?? (9)

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Hey Stackers...going to be setting up some Bing campaigns, First time doing PPC or Bing for that matter.. I got this big ole' honkin conversion pixel and its gi-gantic..like a paragraph long :

<script type="text/javascript"> if (!window.mstag) mstag = {loadTag : function(){},time : (new Date()).getTime()};</script> <script id="mstag_tops" type="text/javascript" src="//flex.msn.com/mstag/site/a0a-4251-be33-fd26/mstag.js"></script> <script type="text/javascript"> mstag.loadTag("analytics", {dedup:"1",domainId:"24897",type:"1",actionid:"145 230"})</script> <noscript> <iframe src="//flex.msn.com/mstag/tag/c9/analytics.html?dedup=1&domainId=23453&type=1&actio nid=145230" frameborder="0" scrolling="no" width="1" height="1" style="visibility:hidden;display:none"> </iframe> </noscript>

So... where does this actually go? Im told by support that it should go on the thank you page, however I can only enter a pixel on the network side ...which uses Cake. Here?? http://awesomescreenshot.com/07341gtjef This doesnt seem right for some reason. Anyhoo.. how about tracking.. Im using CPVLab.. am I supposed to use my tracker somehow with the Bing pixel http://awesomescreenshot.com/0e141gwha3 ?

Thanks

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I've seen this, or similar questions, quite a bit lately. I'll answer the network portion of your question, but I'll leave the details up to someone that knows CPVLab.

This is a simplified example:

In general, the network will place their pixel (in this case a Cake network pixel) on the confirmation page of the advertiser. Each time a sale is generated, the Cake pixel will fire and tell Cake to register a sale.

You as a publisher can now place your pixel in Cake, and your pixel will be triggered by Cake, whenever Cake's pixel on the advertiser's page is fired.

Some trackers allow you to place your traffic source's pixel in the tracker. This is especially handy when using facebook pixels (and also Bing pixels I think).

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Thanks Milobanski... I still am not sure though where to place this pixel I got from Bing. I usually have a postback URL ive used, but nothing like this. Any specifics on where to add this pixel? So basically does the Bing pixel go here : http://awesomescreenshot.com/07341gtjef and thats it? Or do I need to edit my actual lander and/or CPVLab. Thanks

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Anyone?

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The Bing pixel should go in the pixel HTML box in Cake.

This will result in that code being served on the thank you page so it will work as expected.

You can use this in conjunction with a postback URL for CPV Lab - the two are independent and will not interact. Just don't also put a CPV Lab pixel inside the pixel HTML box, that would double up CPV Lab's conversion tracking events.

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Thanks Zeno.. I dont know whats wrong, but I added the pixel into the HTML box in Cake , but an error appears stating "Must be HTTPS"

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Odd.

The script, like most, uses // which is protocol relative - i.e. becomes https:// or http:// depending on the protocol the page itself is using.

Try editing your code that you paste into the pixel HTML box so all addresses are https:// rather than //

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That worked...lets see if she tracks. Thanks!

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The 'must be https' message shows because the advertiser requested that only secure pixels can be placed.

Got this response from Cake the other day in regards to how and when Bing/Adwords/FB pixels can be used in Cake:

So depending on which of these 4 pixels where placed by the advertiser, you may be limited in what type of pixel you can use on your end.

Definitely place your postback as well so you're not flying blind.

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