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Split tester that will take postbacks (3)

12-15-2014 04:33 PM #1 affman (Member)
Split tester that will take postbacks

I am currently using VWO.com to split test my landing page funnel. It is great for tracking actions within my funnel but I would like tie in postbacks from third party offers.

Does anyone know of a split tester tool I can use that doesn't require sending traffic through their tracking link. There are many split testing tools I've found that will allow use of third party pixels or postbacks but then require you to use their tracking URL to do the rotation. With VWO I just put some code on my page for the rotation to work.

12-15-2014 08:51 PM #2 zeno (Administrator)

You should talk to VWO directly - they may have an API that will allow this.

Prosper202 comes to mind as they use on-page tracking (at least last time I checked).

Also, you could use Clicky and add it in to your current setup. I have used them in the past and one advantage is that the tracking is on-page Javascript but they have a very fleshed out API that you can access using PHP, e.g. to send clickthroughs/conversions through for specific actions/goals and so on.

Google Analytics can do similar but I would stay away.

12-15-2014 09:11 PM #3 crysper (Member)

Quote Originally Posted by affman View Post
I am currently using VWO.com to split test my landing page funnel. It is great for tracking actions within my funnel but I would like tie in postbacks from third party offers.

Does anyone know of a split tester tool I can use that doesn't require sending traffic through their tracking link. There are many split testing tools I've found that will allow use of third party pixels or postbacks but then require you to use their tracking URL to do the rotation. With VWO I just put some code on my page for the rotation to work.
Most trackers built for affiliate marketers do that because normally users don't care about lander url too OR because the rotation is done server side. My tool relies on the tracker split tester because most affiliates want to see tracking data in one place and the conversions setup is already made by their tracker.
VWO, Optimizely and others use Javascript to change your lander at RUNTIME(after visitor landed and page is loaded). This is important, because for high traffic and sensible users you may encounter conversions loss because of the extra time required for their script to load on your page. All of them use a lighter version of jQuery(if jquery is not on the page) +some of their code. This will delay the page load(or until the actual change is modified) with about 150-400 ms depending of multiple factors. For most people with normal websites this is acceptable, but for some is not fast enough.

I guess in your case you don't need super speed but you need to keep your URL. I think Optimizely had some postback option for conversion, you should ask their support.

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