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25% Click Loss from Decisive to Voluum? (11)


12-13-2014 12:51 AM #1 jaguar team (Member)
25% Click Loss from Decisive to Voluum?

Here's some information:
1. I'm using CloudFlare for DNS
2. I'm using RackSpace cloud for hosting: server location is Texas
3. The landing page size is 25kb
4. The country I'm promoting in is located @ south-west South America
5. This is WIFI traffic only
6. I'm using sprites to reduce the # of connections.

=> 3600 total clicks for today on Decisive; 2700 shows up on volume. 1 out of every 4 clicks is doesn't even register on Voluum. (this is only for today)
total clicks: 10.3k and only 7.3k shows up, so it's actually closer to 29% click loss.

25% click loss seems really excessive to me, so was wondering if anyone can chime in some possible fixes or solutions. I was thinking that it might have to do with bot traffic, if so, is there a way to get a refund with Decisive just for those clicks? I'm only targeting a few main placements.

From Pingdom testing, the LP speed is around 800ms (server was located in Amsterdam)


12-13-2014 01:56 AM #2 nickpeplow (AMC Alumnus)

Are you using rackspace cloudfiles, or a server? If it's the former, they have a CDN included that's vastly superior to Cloudflare


12-13-2014 02:03 AM #3 jaguar team (Member)

I'm not using cloudfiles. I also experienced that using the cloudfiles makes the site load slower.


12-13-2014 03:16 AM #4 jennatalia (AMC Alumnus)

Load slower from where?

What matters is you measure load time(s) from your target audience.


12-13-2014 03:27 AM #5 jaguar team (Member)

Every where. I used multiple tools to test the loading speed of the page (pingdom, google page speed, etc.)


12-13-2014 04:38 AM #6 nickpeplow (AMC Alumnus)

Pingdom only tests from three locations, none of them are in south america so it's not going to represent the experience from your target market. Google Page speed only gives you an indication if your load time is horrible (tested from north america), focus is on the design aspects mainly.

Akamai's CDN is behind cloudfiles, I'm not going to put any money on it - but I'd be willing to bet their presence is south america is vastly superior


12-13-2014 04:45 AM #7 jaguar team (Member)

Doesn't hurt to give it another go.

I just uploaded all my landers to cloudfiles, going to split test it against those hosted on the server normally and see the difference.


12-13-2014 07:26 AM #8 zeno (Administrator)

If you are testing Rackspace Cloud Files vs a single server virtually anywhere, and your 3 Pingdom tests show Rackspace Cloud Files losing every time, you're doing something wrong.

Not sure why you would roll out a VPS with Rackspace either... they are what - 5-10x the price of an SSD-based server from Linode or DO?


12-14-2014 01:51 AM #9 jaguar team (Member)

I actually get better quality servers from rackspace for cheaper due to a promo I was able to take advantage of.

And I just split tested landers hosted on rackspace cloudfiles vs on normal server and normal server converts better on 2 of the 3 landers. The amount of visits is virtually the same so the click loss is the same, which I still don't quite comprehend.


12-14-2014 02:26 AM #10 jaguar team (Member)

So anyone knows if Decisive will refund a percentage of a traffic from a placement that has mixed 50/50 human and bot traffic?


12-14-2014 06:35 AM #11 zeno (Administrator)

How do you get better quality servers? Do they have higher performance as measured by e.g. Unixbench?

How many visits/conversions did you run through each lander?

Again, these results go against what should happen which suggests a confounding variable - or several.

As for Decisive refunding, you'd need to be able to prove that the traffic was from bots and send them data which shows that.


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