Accurate Cost Data in THRIVE: Update by CPC or Total Spend of Campaigns (new!) (9)
Accurate Cost Data in THRIVE: Update by CPC or Total Spend of Campaigns (new!)
Get Accurate Cost Data with THRIVE!
As performance marketers, we know that data and optimization are an essential part of big profitable campaigns.
Therefore, it's very important to be able to track, analyze, and optimize on accurate cost data that yield accurate profit and ROI numbers.
THRIVE makes updating your cost data across multiple campaigns super easy.
You can update the values in 2 formats:
1) Designate a CPC value to update across campaigns, or
2) Enter in a total cost value for selected campaigns so the cost is distributed across the clicks
You can update via 2 methods:
1) Use the THRIVE interface. You would select the campaign(s) you want to update cost for. Select the date range. Then, enter in a CPC value or a total dollar value to be applied.
2) Upload a CSV file using the CSV template we provide to perform many update jobs at once.
Getting accurate cost data in your reports is super important in some cases since high EPC/revenue doesn't always mean profit, which is the only thing that matters at the end of the day. THRIVE makes this easy!
Awesome!
We migrate from CPVlab to
Sounds great but it doesn't work as advertised. I loaded in my $159 for total spend for today and this is how it shows up....
Makes the reports useless
Not sure how the $159 spend which I put into the update feature turned into $35
... Actually tried it twice to make sure it wasn't a mistake on my part.
To be clear, the job went to the job queue and this image is taken after it was "completed"
and now it's working...hmm weird...
(it's after midnight for me ... not sure if this affects it.)
Not sure, possibly due to a cron job.
Apologies for any inconvenience you're experiencing.
We tested this internally, and I just did another test on our test installation here and the cost updated as expected.
If you're continue to have problems with this, could you please submit a support ticket with us and describe the steps you went through? Our support team is awesome and we won't rest until your issue is completely resolved to your satisfaction.
Thanks in advance.
As I was writing that, I see that you were trying to update the cost for today as it's happening.
With our system, we make the software highly scalable by using various cron jobs to cache data. We collect all the raw data first. Due to the processing that's got to happen for these clicks, if you had a bunch come in and they haven't been processed yet, the cost update isn't going to affect these clicks in the aggregated tables. That's probably where you're seeing the discrepancy.
In either case, at the end of each day, we have procedures in place to recalculate the data and that's why you see the readjustment after midnight.
Most of the time, people are updating cost for the day before since updating multiple times a day in real time isn't ideal. Again, apologies for the inconvenience, and hopefully this answers your question.
Update Historical Costs for Custom Variables
In case you haven't noticed, you can now update costs by custom variables. Do you have cost data from your traffic source for certain variables that you pass through? Now, instead of updating costs on a campaign basis, you can update them by each custom variable.
A note though: if you have a custom variable with a ton of different values being passed into Thrive and you want to update hundreds of thousands of them, this will be costly in hardware resources.
To use this feature, go to Tracking > Manual Cost Update:
Then, scroll down to Custom Variable Cost Update. There, you'll first select which traffic source this is for, then pick the campaign(s), date range, custom variable value, and what to update cost by:
As always, we always specifically focus on automating your performance marketing operation because we know how valuable your time is, so there is also a CSV update function.
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