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Don't Overtest! We Are Not In A Testing Business! (10)

12-11-2014 05:51 PM #1 rafael3000 (Member)
Don't Overtest! We Are Not In A Testing Business!

I keep doing this mistake over and over and over
I found a good angle, but i try more angles to see if something else will be better.
I found a good banner, and i test more to see if others will work even better.
I found a good LP, i keep changing it to see if it will work better.

I think many affiliates doing the same mistake here. Instead of just letting campaigns run and profit, we keep testing and testing.
But it's important to remember.

We are not in a business to test campaigns, or do marketing experiments...

We Are Here To Make Profit and Stack That Money.

Hope this tip will save you time and money.

12-11-2014 05:56 PM #2 manutv (Member)

Why not keep testing with a small % of your traffic?

12-11-2014 06:01 PM #3 rafael3000 (Member)

Quote Originally Posted by lifetweak View Post
Why not keep testing with a small % of your traffic?
Because the search for the best banner, lander or offer can be endless. There will never be a perfect one. They are either profitable or unprofitable.

12-11-2014 06:07 PM #4 twoj (Senior Member)

uhhh. what?

12-11-2014 08:00 PM #5 cmdeal (Veteran Member)

Methinks you may not be approaching this quite correctly.

12-11-2014 08:03 PM #6 ershaka (Member)

Overtest != Test

I think he is just trying to make sure you keep your mind focused. You can easily start your pursue of the leprechaun with the gold cauldron at the end of the rainbow.
Time is limited! Make sure your Return on Time is also positive.

You need to find a balance between testing a running offer and starting campaigns for new offers.

So 1 hour of your time over-testing your old campaign might not be as profitable as an hour of your time looking for new offers.

12-11-2014 08:10 PM #7 cmdeal (Veteran Member)

Quote Originally Posted by ershaka View Post
Overtest != Test

I think he is just trying to make sure you keep your mind focused. You can easily start your pursue of the leprechaun with the gold cauldron at the end of the rainbow.
Time is limited! Make sure your Return on Time is also positive.

You need to find a balance between testing a running offer and starting campaigns for new offers.

So 1 hour of your time over-testing your old campaign might not be as profitable as an hour of your time looking for new offers.
I think most people really don't understand the basics here.

I wrote post awhile back on some of the really foolish things that some people do when they don't quite grasp the statistics and how they work in IM/AM ... it is probably worth reading:

http://stmforum.com/forum/showthread...l=1#post182825

12-11-2014 08:17 PM #8 swissfactor (Member)

Quote Originally Posted by cmdeal View Post
I think most people really don't understand the basics here.

I wrote post awhile back on some of the really foolish things that some people do when they don't quite grasp the statistics and how they work in IM/AM ... it is probably worth reading:

http://stmforum.com/forum/showthread...l=1#post182825
cmdeals thanks. I was doing that like I tested the last drug only (1 survived) and then tried to optimize that. Which means... I tested like 2 angles and decided that either angle 1 or 2 has to work, but actually... angle 8 could have been the money maker ;-) Good read, thanks a lot!

12-12-2014 05:46 AM #9 vitalis (AMC Alumnus)

Sorry OP, I don't agree.

We ARE in the testing business.
But some tests matter, and others don't.

12-12-2014 06:05 AM #10 fooder (Member)

I think it depends on how much volume you are doing. If you have a $10k a day high volume campaign, even a 5% ROI improvement can make a huge difference to your profits. When you run little campaigns that have like a $100-$500 a day potential, you can keep on testing as much as you want but the volume isn't there for it to be worth your time. Instead, you can either find tons of little campaigns each doing $500 a day, or you can focus on improving a few giant campaigns from $5k a day to $10k and so on.

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