Home > Mobile > Follow-along Campaigns

Mobile + Sweepstakes + Pops - Will Make It Work No Matter What (45)

12-09-2014 02:47 PM #1 priyankcmp (Member)
Mobile + Sweepstakes + Pops - Will Make It Work No Matter What

Hi,

This is just my 2nd campaign. 1st one being Pop+YTZ Arbitrage (Making $50-60 a day net, I am investing that money in new GEOs).

This campaign, I read Iamattila's guide of doing mobile pops with sweepstakes offers. (Celebrity survey landers)

Goal: To make $4000 by end of January and join this super community at STM London. More of a motivation move than financial.

I know the method is old and might have been used plenty of times but I strongly believe that it can still make decent money with innovative tricks and twists.

Heard somewhere, "Innovator leverages more than inventor." (FACEBOOK STORY)

Campaign details:

Offer: Sweepstake AUS (F5media)
Payout: $2.24
Traffic: Pops
Budget: Till I make it work (good enough?)

Chose 2 celebrities - A male and a female and ordered landers from bannerslanders.com. Similar angle. Just wanted to choose most popular celebrity on the traffic source I am using. Not sure it's wise move or not but let's see.

Spent around $41 between 2PM-1AM. Equally divided between 2 landers.

Here is the data: http://prntscr.com/5ex7oc

Spent: $41
Conversions: 4
Celebrity 1: 1 conv
Celebrity 2: 3 conv
Revenue: $8.96
Profit: -$32.04

Question for expert: Is this good enough data to assume that "celebrity 2" is a winner here and create 5 new angles? (I already have created new angles and submitted for approval)

If I get enough yes and some cool advices, going to spend $20 on each angle and carry on improving best 2.

Regards,
Priyank, India.

12-09-2014 03:30 PM #2 vipinext (Member)

Yes Celebrity 2 seems to perform good than your first one. It also depends upon how many placements under that traffic source gave you that amount of traffic. Take a look at them, and cut anything that has not given you a conversion for x2 spend of your payout.

12-09-2014 05:04 PM #3 priyankcmp (Member)

Is there a way to install pop exit script on pop traffic? Any guide or script available for non-techie like me?

Thanks.

12-10-2014 12:43 AM #4 qureyoon (AMC Alumnus)

Originally Posted by priyankcmp

Is there a way to install pop exit script on pop traffic? Any guide or script available for non-techie like me?

http://stmforum.com/forum/showthread.php?15161-Working-JS-Exit-Pop
http://stmforum.com/forum/showthread.php?12490-Exit-pop-up-will-pop-even-when-the-user-clicks-my-link-how-do-I-fix-this

12-10-2014 12:55 AM #5 maynzie (Moderator)

1 and 3 conversions man is really no where near enough to really say, I would definitely run some more initial tests

12-10-2014 08:33 AM #6 bbrock32 (Administrator)

Yeah I suggest gathering more data before making any decisions.

If you are unsure how many conversions are needed use one of the many split test calculators online.

12-12-2014 08:57 AM #7 priyankcmp (Member)
UPDATE - 12 Dec 2014

Hi,

I thought that adding multiple angles for both the celebrities will help me decide better.

So total 6 angles for Celebrity 1, and 3 angles for Celebrity 2. Created 6 landers in total and ran my campaign.

Data till last night:

Celebrity 1 - http://prntscr.com/5fx4py
Celebrity 2 - http://prntscr.com/5fx5tb

Celebrity 2 seems like a clear winner here and 1 angle is working pretty nicely with around $6-7 EPV vs $8-9 CPV.

I haven't touched placements or any other things yet.

Once I have a winning angle, I will be creating 5 versions of lander for the same angle. Little moves and tweaks in positioning of different elements. And play with images, colors and fonts.

Overall:

Cost: $144
Revenue: $31.36
ROI: -$112.64

Questions for experts:

1. What's good CTR for pop traffic? (I know it depends but still). Is 2% any good to get in green by optimizing other factors with traffic source?

2. Which are the traffic sources with good volume for non-adult mobile pops?

Because I want to get data as fast as I can but this traffic source is not spending a lot even when I am No 1 bidder for 95% of placements.

Is exoclick any good for non-adult mobile pops?

Regards,
Priyank.

12-12-2014 09:13 AM #8 tomsko (Member)

Looking good bro!

1. I think your CTR is decent because it's a multi-step survey landing page. Less people tend to go through, but CR is higher. You could try testing with less questions (2) or even one. Running non-survey simple landing page I've gotten stable 15% CTR on pop. BUT I did use intro javascript alert to grab the attention, I would suggest you do the same. Create intro pop and exit pop asking people to stay on the page to get their ''gift''.

2. You can give Zeropark a try. It's pop + redirect traffic

12-12-2014 09:32 AM #9 priyankcmp (Member)

Originally Posted by tomsko

Hey Tomsko,

1. Thanks for the suggestions. Once I have angle fixed, I will be adding single question lander out of 5 lander variations. About intro and exit pop, I am already using exit pop which is normal JS script with default buttons and customized message. How can I add intro pop screen?

2. Yeah I am going to try Zeropark.

Regards,
Priyank

12-12-2014 09:34 AM #10 tomsko (Member)

Intro pop is easy, just add this to your head

<script language="javascript" type="text/javascript">
alert('First line \n\n Second line');
</script>

12-12-2014 09:49 AM #11 Mr Green (Administrator)

Looks like you are about to post some nice GREEN coloured daily stats. Great work mate!

The great thing about pops is they are HUGELY scalable. You are only limited by the angles you come up with. Once you hit the sweet spot you can scale to a lot of sources then to NL, BG, FR, SE, UK etc.

12-12-2014 10:44 AM #12 priyankcmp (Member)

Originally Posted by Mr Green

Hey Mr green,

Your comment alone is a great morale booster.

Actually, I was searching for offers in other countries that I can run with similar angle when you commented here. So I can see huge potential pop traffic has. Of course, it's about us - how long it takes to make it work.

Australia is fine but I think there are GEOs with huge audiences and irrational.

Need to hit my target to see you all champs in STM London.

Regards,
Priyank.

12-12-2014 10:48 AM #13 priyankcmp (Member)

Originally Posted by tomsko

Intro pop is easy, just add this to your head

<script language="javascript" type="text/javascript">
alert('First line \n\n Second line');
</script>

Thank you Stacker.

12-13-2014 05:22 AM #14 priyankcmp (Member)

Bonker Update Of THE NOOB MISTAKE

I am from India and running campaign in Australia, I had to set my new landers, bids and everything before I go to sleep because of time zones.

And I did a huge mistake which seems like a crime right now.

Traffic source is zeropark. And Instead of my planned bid of $0.0071 I entered $0.071.

I woke up in the morning today and checked Voluum, i was jumping of my chair when I show this - http://prntscr.com/5g98k7 thinking my cost would be around $14 running at +100% ROI.

But didn't required coffee to kick my ass in the morning when I checked zeropark stats. Spent $140 because I was spending $0.070 per pop up.

Another shocker: Got a msg in zeropark that my account is suspended and they are asking for my IDs again on a account that I am using for more than a month now with all the formalities completed.

Let's see how this bumpy ride goes. Will keep you guys updated.

Thanks.

12-13-2014 05:55 AM #15 globejohan (AMC Alumnus)

Shit happens, as long as you learning from it. i did the same, i spent 50 usd in 5 minutes cos i had to high bid, but i did not had ROI 100 % , i had ROI -100 % lol .

12-13-2014 07:08 AM #16 Mr Green (Administrator)

Oh man I can tell you nearly every affiliate has missed a decimal place before in their bid. You came off pretty lightly!

As for account verification. Zeropark is very active on STM I would ping them through PM to spend up the process.

12-13-2014 07:15 AM #17 priyankcmp (Member)

Originally Posted by Mr Green

Yeah Mr Green, I came off lightly as I am just starting out. I can imagine what would happen to affiliates pending 1000's a day.

Would love to get my Zeropark account restored asap. Can't wait to get more data in because one of the working angles is Christmas related.

Regards,
Priyank.

12-16-2014 11:17 AM #18 priyankcmp (Member)

UPDATE:

If I don't consider $100 spent by mistake for bidding 10x higher than intended, I am running at around -50% ROI.

Spent: $233 for 33k pops
Conversions: 53
Revenue: 118.72

I am running mobile pops in Australia. Today, I was checking stats in Voluum and found out that 90% of traffic is coming from Apple devices. And that presents me with another problem to handle.

My exit pop up script is working perfectly on devices other than Apple's. That means when someone is trying to exit my LP, they are not seeing my exit pop up on Mobile Safari on Apple's devices.

If anyone can help me with exit pop up script that can work on Apple devices, I can turn this into positive ROI in 3 days. Because, other devices are running at $0.0045 and higher EPV whereas Apple products are just $0.0023 EPV or less.

Any help is much appreciated.

BTW, I don't have enough data yet to start culling placements.

Regards,
Priyank.

12-16-2014 11:41 AM #19 dongle132 (Member)

Originally Posted by priyankcmp

If anyone can help me with exit pop up script that can work on Apple devices, I can turn this into positive ROI in 3 days. Because, other devices are running at $0.0045 and higher EPV whereas Apple products are just $0.0023 EPV or less.

Give this a try ... should work with safari:

Code:

<script type="text/javascript">
	var popit = true;
	window.onbeforeunload = function() { 
		if(popit == true) {
			popit = false;
			return "YOUR MESSAGE COMES HERE!"; 
		}
	}
</script>

12-16-2014 11:47 AM #20 achrafha (Member)

Maybe a silly question dongle132, but how does the code differentiate between someone closing the landingpage or someone clicking the cta button and leaving the page that way?

12-16-2014 11:53 AM #21 priyankcmp (Member)

Originally Posted by dongle132

Give this a try ... should work with safari:

Code:

<script type="text/javascript">
	var popit = true;
	window.onbeforeunload = function() { 
		if(popit == true) {
			popit = false;
			return "YOUR MESSAGE COMES HERE!"; 
		}
	}
</script>

Thanks mate.

But that's already installed. Not working on iPhones.

12-16-2014 11:56 AM #22 priyankcmp (Member)

Originally Posted by achrafha

Maybe a silly question dongle132, but how does the code differentiate between someone closing the landingpage or someone clicking the cta button and leaving the page that way?

Yeah. That script is treating closing of window and CTA same. Can you help me with better script that differentiate btw both and work accordingly?

Thanks.

12-16-2014 12:35 PM #23 dongle132 (Member)

Originally Posted by priyankcmp

Yeah. That script is treating closing of window and CTA same. Can you help me with better script that differentiate btw both and work accordingly?

Thanks.

Sorry for the quick shot ... this is the one that differentiates but unfort. it doesn't fire on my ipad even the onbeforeunload function should be working with safari:

Code:

<script language="javascript" >
window.onload = function(){

	var allowUnload = true;
	
	window.onbeforeunload = function(e){
		//allowUnload will allow us to see if user recently clicked something if so we wont allow the beforeunload.
		if(allowUnload){
			//message to be returned to the popup box.
			var message = 'Are you sure you want to leave this page message',
				e = e||window.event;
			if(e)
				e.returnValue=message; // IE
			return message; // Safari
		}
	};
	// We need this to allow us to see if user has clicked anywhere if user has clicked we wont allow beforeunload to run.
	document.getElementsByTagName('body')[0].onclick = function(){
		allowUnload = false;
		//setTimeout so we can reset allowUnload incase user didn't leave the page but randomly clicked.
		setTimeout(function(){ allowUnload = true; },100);
	};
};
</script>

12-16-2014 12:46 PM #24 Adamw (AMC Alumnus)

I've never gotten an exit pop to work on mobile phones, you can hack around with the "back button" functionality though to go to a different page instead of going back to the user's last visited page.

Exit pops will show up when spying on desktop, but from what I know, they do not work on actual mobile devices.

12-16-2014 02:46 PM #25 priyankcmp (Member)

Originally Posted by buttonedup

I have checked in various sizes android devices and it works fine. Apple devices is a problem for me right now.

What's other solutions guys if I cannot find working exit pop up script for Apple devices?

Just running this on other devices? (Volume is 10% only but I am breaking even without any optimization what so ever)

And find other source(s) with bigger volume on other devices?

Thanks.

12-16-2014 03:17 PM #26 Adamw (AMC Alumnus)

Originally Posted by priyankcmp

I have checked in various sizes android devices and it works fine.

Interesting... this is with actual devices and not emulators?

12-16-2014 03:26 PM #27 prof (Member)

Exit pops work fine for me in mobile devices. Try this:

Code:

<script language="javascript">
  var stopexitpop = true;
  function exitpop() {
   if(stopexitpop != false) {
    return "Stop\n\nPlease don't go.\n\nI want your monies."
   }
  }
  window.onbeforeunload = exitpop;
  </script>

On your button to click through to the offer, or link or whatever you need to add :

Code:

 onclick="stopexitpop = false"

i.e.

Code:

<a href="http://yourtrackinglink.com/click" onclick="stopexitpop = false">Click me! I'm desperate.</a>

^ This will stop the popup appearing when a person actually clicks through.

12-16-2014 03:47 PM #28 priyankcmp (Member)

Originally Posted by prof

Exit pops work fine for me in mobile devices. Try this:

Code:

<script language="javascript">
  var stopexitpop = true;
  function exitpop() {
   if(stopexitpop != false) {
    return "Stop\n\nPlease don't go.\n\nI want your monies."
   }
  }
  window.onbeforeunload = exitpop;
  </script>

On your button to click through to the offer, or link or whatever you need to add :

Code:

 onclick="stopexitpop = false"

i.e.

Code:

<a href="http://yourtrackinglink.com/click" onclick="stopexitpop = false">Click me! I'm desperate.</a>

^ This will stop the popup appearing when a person actually clicks through.

Hey,

Thanks for this. Working fine for all mobile device other than iphone (safari mobile).

Regards,
Priyank

12-19-2014 03:07 PM #29 priyankcmp (Member)

Offers shutdown...First experience. It hurts...

Good news...I am not going down, feeling lost or leaving this campaign.

Infact, I have found similar offer in Brazil, though payout is -10x but against that traffic cost is also -5x and I feel LATAM would be lesser rational than Australia. Let's see.

BTW, I have selected 2 sweepstakes offers for brazil - A grocery voucher - $0.26 (2 networks, testing both) and an iPhone offer $0.26 (single network)

Created 4 celebrity type survey landers for grocery offer day before yesterday and ran a campaign to grocery offer only. And result was not encouraging. Here's stat:

Impressions: 6000 pops
Cost: $18
Click to offer: 178. Avg CTR 3%. Ranging from 2.4% to 3.2%
Conversions: 5 Only. CV < 1%.
Revenue: $1.37
Such low CV made me think about adding another offer and hence I have added iPad offer.

Have added 4 landers for ipad offer and I have created 2 paths in Voluum and dividing traffic equally.

I have spent $20 more but without any conversion. I am seeing an angle performing much better than other but no conversion yet.

I am bidding as bidder 1 and spending to get more data quickly.

Questions for expert:

1. What's good CTR for pop traffic? I know there is no definite answer but still if I have to make a decision.

2. How many impressions per lander is good enough to make decision? (Considering I am sending same impressions to each)

3. Is it bad to run traffic during business time when people are at work? And how about Christmas time, is it good or bad for testing campaigns?

Regards,
Priyank.

12-19-2014 03:47 PM #30 globejohan (AMC Alumnus)

Originally Posted by priyankcmp

Priyank...your sri lankan or indian ? doest matter but i know many priyan ... and priyanka

12-19-2014 03:58 PM #31 priyankcmp (Member)

Originally Posted by globejohan

Priyank...your sri lankan or indian ? doest matter but i know many priyan ... and priyanka

I am Indian

12-20-2014 03:26 AM #32 zeno (Administrator)

For pop traffic you should get very aggressive about optimising off placements and then things that you can target at the traffic source end, e.g. carriers, device types, etc.

You might get 6000 pops but 4000 of those are from 3 top placements and one of those has eaten half the budget with no conversions.

Dig into that data first.

12-20-2014 11:26 AM #33 prof (Member)

Originally Posted by priyankcmp

Created 4 celebrity type survey landers for grocery offer day before yesterday and ran a campaign to grocery offer only.

Have added 4 landers for ipad offer and I have created 2 paths in Voluum and dividing traffic equally.

I reckon the iPad stuff probably has broader appeal than the grocery vouchers unless you can target specific demographics.

Originally Posted by priyankcmp

I have spent $20 more but without any conversion. I am seeing an angle performing much better than other but no conversion yet.

Have you tried much outside of the celebrity landing pages? i.e. completely different concepts.

If you test more broadly you might get a feel for what LP CTRs will and will not do.

Originally Posted by priyankcmp

1. What's good CTR for pop traffic? I know there is no definite answer but still if I have to make a decision.

I think shooting for around 10% is reasonable. Of course whether thats agreeable to your bottom line or not depends on how much you're paying for traffic and how well the offer actually converts.

It'd be worth plugging what figures you've got a rough idea of already into a spreadsheet so you know what margins you need to be working within.

12-20-2014 04:38 PM #34 priyankcmp (Member)

Originally Posted by zeno

Hey Zeno,

It's amazing and really unbelievable to see your replies on almost every STM thread. Overwhelming how you are helping noobs like me build their future.

And you are absolutely right about placements on pop traffic. Here is a screen shot:

http://prntscr.com/5izyu6

Top 4 placements in terms of impressions are giving worst CTR and CV. I will be culling those placements and any other that have spent 5x offer payout without a conversion and BS CTR.

There is an OS performing much better than others (9% or more CTR vs 3% avg). 11 out of 12 total conversions have came off OS.

If I just run highest performing banner on that OS alone after culling shitty placements, I will be in green but then volume would be 30-40% only which would be like $5-10 a day on such low payout offers. Any solutions?

Thanks a lot for the help and everything that you are doing for the community. Zeno rocks...

Regards,
Priyank.

12-20-2014 04:49 PM #35 priyankcmp (Member)

Originally Posted by prof

I reckon the iPad stuff probably has broader appeal than the grocery vouchers unless you can target specific demographics.

Have you tried much outside of the celebrity landing pages? i.e. completely different concepts.

If you test more broadly you might get a feel for what LP CTRs will and will not do.

I think shooting for around 10% is reasonable. Of course whether thats agreeable to your bottom line or not depends on how much you're paying for traffic and how well the offer actually converts.

It'd be worth plugging what figures you've got a rough idea of already into a spreadsheet so you know what margins you need to be working within.

Hey,

1. You are right about iPhone offer. That's performing better than grocery offer.

2. Doing different types of landers is a next thing on my list once I have feel of everything. Just wanted to get started quickly so picked celebrity laders as starting point. Definitely, I will find better angles/landers as I keep on testing.

3. Will be downloading data very soon and work hard on that with help of calculator. Will put together stats that I can represent here for you experts to have a look and chime in.

Thanks for stopping by and helping. I really appreciate.

Regards,
Priyank.

12-21-2014 05:17 AM #36 zeno (Administrator)

Originally Posted by priyankcmp

I would use rules that help you kill things sooner than 5x the offer payout.

E.g.

1. has spent half the offer payout and no clickthroughs on lander
2. has spent 3x offer payout and no conversions

When you say an OS is doing better, is the EPC of traffic from that OS much much higher? Ignore CTR in this case, you care about how much money a click from that OS makes on average, not how likely they are to click through.

If that OS is clearly dominating in terms of profitability, definitely break it out into it's own campaign. If you can't find volume within your targeting (country + OS) for that traffic source, but its already profitable, try scaling elsewhere.

12-24-2014 03:21 AM #37 priyankcmp (Member)

UPDATE:

Last 2 days data: http://prntscr.com/5kd3np

It's looking really bad ATM.

CTR is okey but CR/CV is really bad for this.

Is it because I am using celebrity survey lander that is attracting people but when people see offer form, they are getting off?

I have spent $20 on another traffic source as well but that's performing even worst.

BTW, this is one of the top 5 offers of the network I am using.

Any advice is appreciated.

Thanks.

12-24-2014 03:29 AM #38 fooder (Member)

Are you sure the offer is running and the network isn't redirecting to something else? I've never seen any sweeps offer payout only $0.26

12-24-2014 03:42 AM #39 priyankcmp (Member)

Originally Posted by fooder

Are you sure the offer is running and the network isn't redirecting to something else? I've never seen any sweeps offer payout only $0.26

Hi,

Yeah offer is working and not redirecting to anything else

Check this - http://prntscr.com/5kdaxx

Regards,
Priyank.

12-24-2014 07:58 AM #40 prof (Member)

Originally Posted by priyankcmp

I agree the payout on that offer seems super-low and the conversion rate pretty terrible for users that have clicked through a landing page.

Have you tried another offer?

12-24-2014 02:32 PM #41 priyankcmp (Member)

Originally Posted by prof

I agree the payout on that offer seems super-low and the conversion rate pretty terrible for users that have clicked through a landing page.

Have you tried another offer?

Yeah...I understand that payout is very low. But I am more concern about CR, which is terrible.

I tried 2 offers and this one performed better before 3-4 days. Not sure what is happening.

I have checked offer link is working quite good. Not sure what's the reason.

Thanks.

12-24-2014 02:34 PM #42 iAmAttila (Veteran Member)

Originally Posted by priyankcmp

It could be a few things

1) your angle is weak
2) the traffic source isnt the best match for offer
3) the conversion flow is too complex

Id fire up wrw see what traffic source the offer is being ran at the most then try there.

12-24-2014 03:07 PM #43 priyankcmp (Member)

Originally Posted by iAmAttila

Hi,

Actually, I am running almost same angle as you did in your case study. Just a celebrity is different depending on country. I did like 8 headlines and running the best one now.

Traffic sources - I have tested 2 traffic sources. Both performing bad ATM.

Conversion flow - this offer is one of the top 5 offers on a network I am using. Do you think it can still be a problem?

Do you think Christmas time can be cold for such offers?
I am also thinking that many people have seen the offer (signed up or passed) and that why they are just bypassing it again.
If this offer performs like the EPC and CR numbers provided by my affiliate network, I will be 70-80% ROI.

Thanks.

12-24-2014 03:20 PM #44 iAmAttila (Veteran Member)

Originally Posted by priyankcmp

I ran it before everyone else. Now everyone and their friends is running the same thing.

When that happens you wont have much luck. Gotta be creative.

Try diff traffic sources. Jennatalia posted over 2000.

12-24-2014 03:33 PM #45 priyankcmp (Member)

Originally Posted by iAmAttila

I agree.

Thing I am doing right now - Creating at least 30 angles (apart from celebrity survey) I can run sweepstakes offers with. Going to choose the best 5 of them, create new landers for those and then run a test again. Going to focus on CV first and then CTR.

My landers' speed is around 180-220ms. Hope that's not a problem as I am getting good CTR even on 3 questions survey.

Thanks.

Home > Mobile > Follow-along Campaigns