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Which is the winning landing page?? (4)


12-08-2014 07:56 PM #1 gansel (Member)

I would let the top 2 run a little longer against each other. Also you can plug your info into this if you have enough data and it will let you know the winner. (not sure how accurate it is) http://www.splittestcalculator.com/


12-09-2014 08:53 AM #2 zeno (Administrator)

You pay per view to the landing page, so EPV >>>> EPC 100% of the time, no debate.

EPC is how much you earn per click to the offer but this ignores the CTR of your lander.


12-09-2014 01:51 PM #3 andyvon (AMC Alumnus)

CR ... offer conversion rate = (number of conversions) / (number of visits to offer, column "Clicks")
CV ... overall conversion rate = (number of conversions) / (number of LP visits, column "Visits")


12-09-2014 02:25 PM #4 rafael (Member)

Great! My instinct told me that EPV>EPC, just wanted to make sure. Thanks!!


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