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Statistical Significance in A/B Testing With PPV, PPC, Facebook etc. (3)


08-02-2011 07:02 AM #1 vidivo (Member)
Statistical Significance in A/B Testing With PPV, PPC, Facebook etc.

When testing 2 different headlines for example.. how much traffic for each variable do I need to send?

Also with ppc and ppv etc wouldnt the amount of clicks needed be different too?

I find myself judging really early, probably at around 400 clicks or so


08-02-2011 01:56 PM #2 inversion (Member)

Some good info in this thread:

http://stmforum.com/forum/showthread...in-High-School


08-02-2011 10:35 PM #3 The Angry Russian (Moderator)

SplitTester.com

and

SuperSplitTester.com

for quick reference when not sure


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