Home > Mobile > Follow-along Campaigns

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My start in AM with the Mobile Appetiser (8)

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Pheww I saw Mediatraffic and though you were going to use that for the follow along haha.

Your first banners are hideous, ugly, terrible and overly simple. They may just do really well.

But in all honesty, no idea how well they will work, just gotta test them. Simple is good!

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Haha nice smiley on the LP!!

- There is usually a preview link on the affiliate network page, that's where you can view the LP. It won't show up for you when clicking the offer link if you don't fit into the offer criteria
- You should get redirected to a Voluum error page, then it's alright. That's because you don't have the GET stuff in the URL a user would have by clicking on the banner.

If you set up something wrong you're going to notice it pretty fast and can adjust anyways.

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Thanks . Ok then everything is working fine.

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Another question came up when launching:

How can I track the decisive costs in voluumn so that it automatically gives me back my ROI?

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As far I know, you have to adjust the cpc by yourself all the time. You can only roughly estimate, there is no option implemented yet.

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Pretty much this.

Remember, you are paying per impression. Voluum tracks clicks. How much each click costs is something you calculate at the end of the day using CPM and ad CTR.

I believe Voluum is working on impression tracking but this has to be supported by the traffic source and would then likely assume a static CPM, whereas on Decisive you often bid using a varying smart CPM, and the CPM will change anyway due to the competitive nature of these platforms.

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Quick update on the stats:

Spend: $10.82
Rev: $0.30
Conv: 1

What would be your next steps to optimize this campaign?

In his cookbook Caurmen says to cut every banner that has no conversion after 5000 impressions.. for me this would already mean that only one banner is left. Would you stay with this one banner and create 7 new ones?

I'm pausing the campaign at $14 spend to wait for some of your advices first..

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Looks good, a much better start than my first offer haha

Always use soem common sense, if you got 1 conversion and a $10.82 CPA you can't really make any decision on what to blacklist or not.
If some banner have got a way less (half) CTR and are not the type of banner that would probably convert better than others, you can cut them. Otherwise I'd keep them for now.

- You offer has got a 2 rating (and as far as I know on mobvista 1 is the lowest and 6 the highest), have you checked with your AM that the offer is actually converting well from display traffic in Germany and that others are running it successfully?

- For low payout stuff, always make it very straight to the point and hit the emotions (it's an impulse reaction to install a free app)

- Think about an epic angle that appeals to people, when was the last time you chatted and asked yourself "FUck this, I will mehr als nur standard emotionen mit meinen smileys ausdruecken koennen"!! Probably never. Something worth trying that's likely to perform better might be along the lines of "Impress your friends with epic funny smileys" or "Upgrade your Android smiles immediately"

Before optimizing anything else you need to be able to get a good amount of conversions at a price much lower than $10 - for now I'd do some spying and work on the LP, banners, angles and this kinda stuff. Because at $10 CPA, even if a placement has no conversion after $3 which would be 10 times offer payout, it could be a very good placement but due to your average $10 CPA it just has not gotten a conversion yet..

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