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When Should I Day Part??? (4)

12-05-2014 04:59 PM #1 donnnado (Member)
When Should I Day Part???

Hey guys,

Im trying to figure out what part of the day i should start my campaign and stop it through out the day. im running an adult offer through mobile.

Any help is appreciated!

12-05-2014 05:02 PM #2 cmdeal (Veteran Member)

This decision, like pretty much any decision in AM, needs to be driven by statistically significant data.

What does your data tell you?

12-05-2014 05:12 PM #3 donnnado (Member)

aaah, so i should just let it run and then optimize after i get some numbers in?

12-09-2014 02:45 AM #4 zeno (Administrator)

Quote Originally Posted by donnnado View Post
aaah, so i should just let it run and then optimize after i get some numbers in?
Yes, absolutely.

If you run for 3-4 days and see very consistent hourly trends then you could probably time-part moving forward though it is risky to assume for example that mon/tue/wed will give the same behaviour as sat/sun.

After 2 weeks of traffic you can also think about entire day-parting, e.g. pausing on Friday.

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