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AlcheBank's Pay Per Call Follow Along (42)

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Hey man,

The reason I joined STM was learning mobile but thing changes. I found this awesome Case Study from iAmAttila and changed my mind to try Pay Per Call lol

I have never tried AdWords before and completely new to PPCall. My main income stream is from PPV. I want to find more basket so I decide to jump to this new thing.

My Goal is to make $500/day revenue from Pay Per Call. Profit doesn't matter at the beginning. Just be positive is fine.

I have launched my first campaign for a day. This is the result.

AdWords Spent: $193.81
Revenue: $49.3
Total: ($144.51)

What I did wrong in my first day journey:

• Didn't set calling hours (There are many calls have duration greater than the criteria)
• Didn't set Max CPC (I'm still not sure I set it lol)
• Added all keywords in one Ad Group
• Didn't know the AdWords conversion report was delayed. I kept updating my campaign in order to see the conversion in the report. As a result, I spent more without optimizing the campaign.

What I will do next:

• Fix all mistakes I made
• Decrease budget/day to $50
• Optimize this campaign until profit (From the results, I think this offer is a good offer)

Tomorrow should be better!

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Pay per call is red hot right now, great choice! Looking forward to following this one.

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The first reply is from Mr Green. Hopefully, my report will be Green too lol

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It's time for update.

4/12/2014
Spent: $55.34
Revenue: $25.50
Total: ($29.84)

5/12/2014
Spent: $52.69
Revenue: $22.14
Total: ($30.55)

What I did:
I updated this for two days because I setup new campaign yesterday evening and the campaign ran. When 0:00am, it ran again and already reach the max budget.

What I will do next:
Now it's time to cut loss and optimize. I'll remove all keywords that already spent x2 payout and replace the loser ads with the new one.

What I curious:
The CPC of many keywords are very high (more than $0.8)
How can I decrease it? Increase the CTR of ads?

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Good start Bank, going to subscribe and watch you closely :-)

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I just updated the yesterday results a little bit because when I posted, the day hadn't ended yet and I made some more leads. Today I got a little better result after weed out some bad keywords. I'll update here soon

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Discovered your blog recently, so this will be also a good one. Obiviously subscribed and wish you good luck

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6/12/2014
Spent: $50.18
Revenue: $20.4
Total: ($29.78)

I actually thought I should get a better result but it's not that much.

What I did:
- Remove bad keywords that spent x2 payout

What I'll do next
- Pause Ad Groups that spent x10 payout
- Replace old ads that already received enough amount of traffic and have low CTR with the new one.
- Research and create new campaign.

I already done what I'm going to do. Let see the result tomorrow. I think the CPC of each keyword is very high. My average CPC is $0.69 today. It's less than the previous days though.

Some people told me that if my ads has a better CTR, the CPC will be lower so I decide to replace the loser ads with new ads. I just change the ads title and keep the same ads description.

Hopefully, tomorrow I can make more than $30 lol

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Pay per call strategies can differ significantly based on vertical and geo.

I think you may be able to get more useful advice if you are willing to discuss which verticals and geos you are pursuing.

What may be sound advice for one vertical in pay per call can be absolutely terrible advice for another.

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7/12/2014
Spent: $48.5
Revenue: $25.5
Total: ($23)

Yesterday seems better than the previous days. I spent the same amount but received 140 calls (just 80-100 calls for the previous days).

Anyway, the conversion rate was bad for yesterday. If the conversion rate were the same as previous days, I could make more.

What I will do:
- I adjust the ads again today because the new ads serve pretty the same conversion rate compare to the old winner.
- Remove bad keywords.

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Okay, that is not a vertical we do, but the CPC is way too high for such a low paying offer.

In fact the CPC does not make any sense.

If you generated $25.5 of revenue on 80-100 calls, that means you are only getting ~$0.28 a call. If you are now paying $0.69 per click, then there is no mathematical way you will make any money.

Either get your costs down or revenue per call up. I don't know which affiliate network you are working with, but if they are just paying you $0.28 a call, this seems like a really lowball offer ...

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I am not sure who told you this, but this is NOT general advice.

It is true for some media channels with certain bidding modes and certain distribution algorithms.

It is DEFINITELY NOT TRUE for all media channels and all bidding modes and all distribution algorithms.

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Thank you for all advice man. I'm running this offer with RingPartner. I think I should move to another offer.

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I'm glad to see you actively sharing your pay per call story on the forums. It should help other users with questions they have.

I'll have someone reach out to you to see if we can help find a more successful campaign for you.

Feel free to add RingPartner and RingPartnerMike on Skype.

Cheers,
Mike

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Hi Mike!

I added you few days ago. My skype id is zkyclear.

Today I spend $18 and get 24++ already. This campaign starts generating profit now!

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Consider adding Dynamic Keyword Insertion (DKI) into your ads. It can boost your CTR ;-)

Also check your QS score. Add it to your columns. More information about QS score;

http://www.ppchero.com/ultimate-guid...quality-score/
http://www.tenscores.com/book/

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I already did this but in the title. Can we add keyword in the description?

Thanks man!

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Just discovered this one: http://www.ppchero.com/tiny-ad-tests...ge-difference/ worth a try ;-)

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This is awesome! I'll apply this technique to my ads. Thanks

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Yesterday I generated the highest earning from PPCall but it's still a bit loss. This is the result:

8/12/2014
Spent: $57.45
Revenue: $51.0
Total: ($6.45)

139 calls | 30 paid calls

Between 0.00-3.00am, my campaign was profitable and the conversion rate was more than 30%.
But when campaign ran again at 2.00pm, the overall conversion rate dropped to 20% and end with loss.

I'm not sure what the problem was but I'll figure out soon. Maybe that's not time that people talked on the phone more than 2 minutes.
The CTR of my ads increased from 6% to 9% but CPC didn't change much ($0.59 -> $0.56)

What I will do next:
Remove the loser ads and replace it with new ads. I found that changing a bit in ads title can increase CTR. So I will use the same title and think about new description for new ads.

BTW, I already created new campaign too but there was no traffic yet.

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Once you get a bit more statistically significant data, you may want to day part. People's willingness to talk for extended period of time on the phone can be strongly correlated with certain hours, so that can be an easy win.

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Thanks man. I'm trying to extract the number of paid call and total call from each period of time. Are we using Excel Pivot table to do this or are there the function to do this in RingPartner?

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9/12/2014
Spent: $40.07
Revenue: $28.9
Total: ($11.17)

What I did yesterday:
- Improve ads
- Lower max CPC to $0.20

New ads performed much better and almost made profit for me but the average CPC was still high. Anyway, the conversion rate was not good yesterday. There were 97 calls but only 17 paid calls (18% conversion rate).

What I'll do today:
- Keep collecting more data in order to do day parting
- Cut loss targets out

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Have you tried testing out the call itself? You should call the number and then see what questions get asked. The more that you can use your ads (and any landing pages if any) to make the consumer journey as consistent as possible, the better. This will help you tailor your ads so that you can get a much higher CVR.

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Yes Excel is your friend here.

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I have tried it but no one calls my phone. Maybe it doesn't support a number from Thailand?

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This is the stat I get from my Pivot table. I'm not sure the data I got is enough yet.

Although the periods of time that have pretty high conversion rate are 0:00am and 1:00am and 15:00 and 16:00, I'm not sure I can determine the other periods have low conversion rate because the budget ran out and I think the data is not enough, isn't it?

Should I do the day parting now? Still not so sure about that

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For which countries are you running the offer? You should only run and test in countries that support the offer. You can get US/UK/European phone numbers quite easily via twilio or skype.

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Get a skype phone number. It costs around 5$ a month ;-)

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Great one! Also record the call for your own statistics. Sometimes the advertiser will change there IVR and you're CR can drop. If you have recorded it you can check what they changed and how that performs with your traffic.

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Spend about half a day trying to come up with ways in which you can scale. By scaling, I mean having a 10x or 100x volume than you are currently doing.

Just replicating your existing campaigns on Bing is not going to get you there.

It is good that you are profitable, but unless you can scale your activities massively, right now, you are really not much better off than working at McDonald's and flipping burgers.

Remember you need profitability x scale to make your activities successful.

Think big.

And then step back and try to think even bigger.

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So how can I get those 100x volume? I'm trying to add more keywords and creating more campaign. The volume is coming.

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Try spending half a day coming up with as many ideas as you can. Really force yourself, and don't limit yourself at all.

For example, when you say " I'm trying to add more keywords and creating more campaign." you are already limiting yourself in at least three ways.

In fact force yourself to come up with 25 ways in which you can potentially scale your activities. (The first 4-5 ideas will be easy to come up with, then it will start getting really hard). You can then post the ideas here. Of the ideas 80% will be crap. 15% will be decent, and 5% will be definitely worth pursuing.

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I think he's suggesting you put this particular campaign on the back burner. Take what you have learnt from it then create a campaign/niche that has more potential volume wise.

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Thanks guys. I'll try more!

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IMO you should stop wasting money. This offer pays too low for paid search campaigns, the bid is high and there are a lot of competitors on the same traffic source. Why don't you try it with mobile display? Or any other cheaper than AdWords traffic source... Or just try another offer...

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Adwords and pay per call are fine, it's the niche/angle didn't have enough volume. If you want to move to another source and still do paypercall then Trafficvance, zeropark and leadimpact are killing it.

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This is really good advice ever! Thanks man. It's time to do what I'm familiar lol

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Any updates?

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Hey dude! Sorry that I haven't updated this follow along for a while. I have been very busy with my PPV campaigns. It was very bad at the end of previous month. It might be because people go outside, and that was effect my campaigns.

Anyway, my earning already come back without doing anything. Also, I review my 2014 and check what I did really well in the previous year. I select three things to focus and make them SUPER profitable first before doing other things else. So, I'm sorry I have to pause this follow along for a while. I have to focus on other things that are more important first.

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No problem Bank - same with my follow along I kinda keep it without updates as I got busy with my campaigns Keep up the good work!

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Not to hijack alchebank's thread, but I've been struggling with scale in PPCall for a few weeks now so am happy to have stumbled upon this thread.
I didn't have half a day to spare unfortunately but spent some time trying to come up with as many ideas as I could think of to scale my PPC activities. Feedback would be very much appreciated.

Within Adwords
Test higher payout offers
Test offers in broader niches
Add more keywords to existing campaigns
Search for multi-geo offers (there don't seem to be many/any in PPCall)
Target desktop as well as mobile
Test more ads in order to improve CTR
Improve QS
Negotiate a payout bump and Increase bid
Source direct offers with higher payouts and increase bid
Run mobile bid adjusted ads

Test new traffic sources
GDN
Mobile pops (the mother of volume)
Direct buys
Facebook
Buy an email list
Bing
Mobile Display
Start an Instagram page for the offer niche
Build a WP blog with a few articles on the niche
YouTube
Implement a re-targeting funnel

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