Still learning things with fb with each campaign I make and something I've come across is the ones that begin to die down after a week or two.
For example the cpc on one of my main campaigns has more than doubled since when I started, bringing the overall ROI down a fair bit - the campaign has a reach of around 600k and the total impressions are like 16millions (over a good bunch of ads) - the clicks are around 10cents a day.
While I'm still happy with the campaign making profit it's not reaching my desired ROI - plus I have a number of angles paused so I'm going to give those a shot because I'm still on a low-ish budget per day.
What I was asking is do I pause those campaigns for a few weeks and potentially use them again? I haven't really done anything like get more images - I've been focussing more on creating more angles for it.
I've not really had campaigns stick that long making a good profit before so abit unsure how to go about it. It turns out the CC i was using hit it's limit without me knowing too so fb have paused my campaigns until I make the payment which I'm just waiting to clear on my banks end....
i havent tried this - so others that have chime in - why dont you create a new campaign with the exact same ads and targetting. Pause the old one, start the new one.
If your CTR remains the same byt you are seeing CPC increasing then it can only be an fbads adjustment.
Rich you progressed fast, this is my biggest issue with fb and aff makreting in general. It's pretty much running out converting users within your demo.
Numerous ways to combat it, none which are very effective, but still effective enough and definitely worth doing to squeeze out extra cash.
In order of effective'ness in my opinion
1. New Demos / New angles (like you said) These go hand in hand, because a lot of the time a new angle = a new demo.
This option pretty much gives you a whole new market to work with and is the best by far.
2. New images
3. make your landing page convert better (not always doable)
4. New headlines
5. Pause the campaigns (or lower to $5/budget) that 'were' converting, and relaunch in a month. (sometimes this works, sometimes it doesn't. I usually see the CTR stay the same as it was once i lowered the budget to $5)