Crappy Looking Offer Pages (Does Design Make a Difference?) (2)
Crappy Looking Offer Pages (Does Design Make a Difference?)
Hello Stackers,
Brand new affiliate here. Been approved by several networks, spoken to my AMs about good offers, evaluating my options.
I've gotta be brutally honest: Some of these offer pages are straight up JANKY. Poor typography, crappy images, backgrounds to make you bleed from the eyeballs.
Take for example Christian Cafe:
Are ya kidding me?
To make matters worse, I have to design my creatives based on the offer page. Why? Your prospect should have a congruent experience all the way through your sales funnel. From the banner ad all the way to the pixel-firing.
So if I were building a lander for this offer, I should start with a nice vomit-yellow background color, and use extremely bold lettering for my copy. Why not just use some Comic Sans while we're at it?
When it comes to converting traffic, does design matter? Because I can tell you that if I were a 39 year old woman from rural Texas praying to the good lord for a handsome Christian man to fall from the sky, I'm not sure I'd drop my email in that box.
On one hand ugly often converts.
On the other hand I agree, a lot of advertisers have absolutely terrible pages.
Thus the need to split test advertisers and their landers, and complain to networks, ask for other landers, offer to make your own, etc.
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