Home > Paid Traffic Sources > Mobile

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conversions sometimes take 12 hours to show? (10)

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Does it happen to you that the next day you see more conversions pop up for the previous days? I only noticed it now and it makes it difficult to optimize in real time. Also I'm thinking this could be issues with Voluum, I contacted them about it.

Did you experience anything similar?

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Well, only with DOI offers, but I guess you're smart enough to think of that

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happens all the time with DOI offers, sometimes even weeks after the initial click.

In CPVLab you have the option to choose between conversions shown with click date or conversion date, last time I contacted Voluum support they said that they were planning something similiar down the line.

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This happens with various offers, DOI is one of them as dennis suggested. It also happens with app installs where the user has to actually run the app once for the install to count ...etc. Virtually any offer where the flow requires and extra action will shows leads coming it later. As you start running more traffic, you will see late leads coming in pretty often. Sometimes I get leads confirmed even 2 weeks or later after the click actually happened.

It also depends on the traffic type you are buying, lets think about mobile popunders for example, many times the users wont notice the popunder initially but they will find it later on eventually. And since people dont kill the mobile browser applications once they stop browsing, it can take days for them to find the popunder

So this is very normal and not an issue with Voluum.

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I still have app install conversion coming in from a campaign I ran in March

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the conversion wont fire until the user actually runs the app and sometimes this takes days.. happens to me sometimes as well..

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This happens with CPI, DOI and some pin-submit offers.

I've ran campaigns and pused them thinking they had bombed only to wake up the following morning to see dozens of conversions lol

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I'm still getting CPI conversions that happened months ago.

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Yes it does happen.

Imagine you are doing popunders and your LP is opened as new tab in the user browser.

He can get back to it and convert even few days later.

Also it depends from the conversion flow - they need to download the application and open it.

I believe many users starts the download, but the app is kinda big in size and then they start doing something else on the phone.

But later they discover the new app on the homescreen and open it which fires your conversion pixel.

I always like to checking my yesterday stats - and watch how my ROI for the previous day grows :-D

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Dat cookie lifetime!

Anyway, be glad Voluum attributes conversions to the initial click event so you can actually day part properly.

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Home > Paid Traffic Sources > Mobile