Rethinking bidding strategy - how do approach it? (4)
Hi!
So I'm rethinking things last few days, saw that bidding is a weakness and wanted to ask you how do you approach most of your campaigns per each traffic source? I know you can't get too specific but I'd love to hear your mindset.
I've been thinking when I have a profitable campaign then I'll create another duplicate on the same source with lower bidding and see what it's doing, esp if the source doesn't let you choose frequency cap.
And last thing - can you point me to good threads/blog posts about bidding? that'd be awesome!
Which media channel are you referring to? Each one of them has different bidding algorithms, so what is optimal for Google (GSP algorithm) will not be optimal for Facebook (VCG) or other channels.
I'm refering to redirect/pop traffic on mobile, no banners involved
Hey Divr, u might want to take a look at this 
http://stmforum.com/forum/showthread...Strategies-101
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