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Testing Higher Payout, Less Competitive Markets (10)


12-01-2014 02:17 PM #1 anarchy (Member)
Testing Higher Payout, Less Competitive Markets

Yooo STM so after several $xx,xxx profit months with low payout offers (less than $1.00 payout) I'm looking to get into other less competitive markets.

While these low payout offers allowed me to take my initial budget of $2,000 and grow it to $xxx,xxx I'm finding that competition keeps getting tougher, offers get taken down, offers get capped, and margins continually get slimmer.

I haven't come across any thread that talks about less competitive markets for experienced, intermediate/advanced affiliates, where the barrier to entry is a lot higher.

Based on my goals which are less competition, higher barrier to entry, and bigger margins, what strategies or markets would you recommend I look into given that I now have experience and a good amount of capital to start testing with?

Thanks!


12-01-2014 02:20 PM #2 cmdeal (Veteran Member)

Quote Originally Posted by anarchy View Post
Yooo STM so after several $xx,xxx profit months with low payout offers (less than $1.00 payout) I'm looking to get into other less competitive markets.

While these low payout offers allowed me to take my initial budget of $2,000 and grow it to $xxx,xxx I'm finding that competition keeps getting tougher, offers get taken down, offers get capped, and margins continually get slimmer.

I haven't come across any thread that talks about less competitive markets for experienced, intermediate/advanced affiliates, where the barrier to entry is a lot higher.

Based on my goals which are less competition, higher barrier to entry, and bigger margins, what strategies or markets would you recommend I look into given that I now have experience and a good amount of capital to start testing with?

Thanks!
I don't think the basic strategies differ that much, just the stakes are much higher.

It is like going from a $1 poker table to a $1000 poker table.


12-01-2014 02:30 PM #3 anarchy (Member)

Thanks for the insight cmdeal.

Given your experience, would you say that there is a very apparent difference between the flexibility and competition in promoting higher payout offers?

If so, any strategies you would recommend I implement when researching/entering these new markets?


12-01-2014 02:42 PM #4 cmdeal (Veteran Member)

Quote Originally Posted by anarchy View Post
Thanks for the insight cmdeal.

Given your experience, would you say that there is a very apparent difference between the flexibility and competition in promoting higher payout offers?

If so, any strategies you would recommend I implement when researching/entering these new markets?
You actually have much fewer absolute numbers of competitors, but the ones who are there generally know what they are doing.

Low price offers = gazillions of competitors of which only about 10% know what they are doing.
High price offers = handful of competitors of which 50-80% actually do know what they are doing.


12-01-2014 03:13 PM #5 milobanski (AMC Alumnus)

If you are up for any of the nutra verticals (diet, skin, muscle, etc), and you know how to run media buys, I'd highly recommend that. With facebook cracking down on so many of the nutra affiliate accounts, there's a lot of cap out there for display affiliates.

Hit me up if you are interested.


12-01-2014 03:25 PM #6 Finch (Moderator)

When you're selling big ticket items, the biggest difference is:

1. Longer testing cycles -- Unless you're absolutely hammering them with traffic, it's going to take longer to get enough data to analyse and spot trends. That can be painful if you spend a lot of money and end up with... zero conversions.

2. The harder the sell, the tougher to get it right -- What you have been promoting before, based on the payout, I would assume to fall under 'impulse conversions'? I can't imagine you're doing much selling other than mixing and matching banners and LPs to find something that works? That changes with big ticket items.

Generally the downside to the juicy margin is that you need industry-specific expertise and an A+ copywriter to pull it all together. It's a completely different approach to get somebody to convert using logic, versus an impulsive 'click to download'.

Either way, to achieve the success that you already have, you must be doing something right. Good luck!


12-01-2014 10:44 PM #7 anarchy (Member)

@Finch yes you pretty much nailed it these low payout offers were all impulse conversions.

Thanks for the insight guys this lets me know what to expect on this new venture.


12-02-2014 01:21 AM #8 allthegold (Member)

Bigger ticket items require a higher level of copywriting.

I have a very hard time getting profitable on mobile, but almost always get profitable fast with credit-card required conversions.

It does take a much larger testing budget, so be ready for that. On the other hand, I feel that the skill-cap (and often the reliability of an offer or funnel) is much higher.


12-02-2014 05:41 AM #9 laoba2006 (Member)

Larger testing budget, can be risky be ready with that man! also would be mind share your experience? that make be very inspiring !


12-02-2014 08:15 AM #10 anarchy (Member)

Quote Originally Posted by allthegold View Post
Bigger ticket items require a higher level of copywriting.

I have a very hard time getting profitable on mobile, but almost always get profitable fast with credit-card required conversions.

It does take a much larger testing budget, so be ready for that. On the other hand, I feel that the skill-cap (and often the reliability of an offer or funnel) is much higher.
Reliability and higher barriers to entry is why I'd like to transition into higher payout offers. I'm sure you can make it work on mobile it's just a different set of skills. I think the media buying side is much more important in mobile than any other mediu

Larger testing budget, can be risky be ready with that man! also would be mind share your experience? that make be very inspiring !
Good idea I'll think about this. Would certainly help a lot of new affiliates out. Thanks


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