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Any good LP Design for App Installs? (6)

11-29-2014 08:55 PM #1 rafa13 (Member)
Any good LP Design for App Installs?

I'm promoting Du Speed Booster, I didn't found any LP for it in WRW.

I created my own, very simple one, less than 1kb.

It got 1117 visits >>> 82 clicks >>> 2 conversions on Decisive, first day of the campaign.

So the LP CTR is 7.34%

Is it a good LP CTR? Unfortunatelly this time Voluum didn't track the conversions, and I needed to pause the campaign to see what is going on.

Also, can anyone please show me 1 or 2 proven LP design for Android Apps Install?

11-29-2014 09:36 PM #2 iAmAttila (Veteran Member)

U gotta scare em if u want high cr. But that will violate the terms so you gotta get creative how u can trigger some urgency and remain compliant

11-29-2014 10:36 PM #3 rgeraldes (Member)

Hey Rafa, how are you ?
Check Stackman's case study about whatsapp wallpapers.
He covers some angles that you can use and presents some Landing Pages.
Good Luck

11-29-2014 11:18 PM #4 stackman (Administrator)

Here's you go

http://stmforum.com/forum/showthread...er-experiments!

11-30-2014 05:50 PM #5 shakedown (Member)

I can tell you that CTR is pretty low and here is some tips:

Less is more. Sometimes all you need is a Headline+ Image + CTA button. Do not use the same headline as in your banner copy. Use another headline that will make the app irresistible to someone who would be interested in your banner copy.
Unordered lists work well also. (like this one lol)
Test on browserstack (your CTA may be below the fold in some phones)
Filesize and the speed you serve it matters. How heavy is your lander? Is your server in US while serving in Asia? What kind of tracking? CDN or VPS or both? All these things make a difference in the LP CTR.

Simple angles you see everywhere like "Increase speed 200%" or "Increase 3g speed" and all that bullshit actually work and you can get at least a 100% ROI using those angles. However, out-of-the-box semi-compliant angles work better. I'm not talking about virus, whatsapp update etc.

12-02-2014 05:08 PM #6 yohn1985 (Member)

imo the first thing you should focus is increasing the ctr of the lander while also checking the cr of course, the higher the ctr the more chances you have of making a conversion, try to scare people in a way that is compliant and or create a sense or urgency (timers.. count down scripts etc). the main thing is you will have to split test different landers and see for yourself..

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