Whats the benefit of splittest the SAME offer from another network? (8)
Whats the benefit of splittest the SAME offer from another network?
Hi, I always read that people splittest their offers between different ad networks. For sure it makes sense to test different offers in the same vertical, but I dont get whats the reason for splittesting the SAME offer on different networks.
I mean in the end the users get directed to the same page to convert ( lets say google playstore for appinstalls).
Sorry for the stupid question, but I really want to understand whats going on and I cant figure it out by myself. Thank you!
Originally Posted by aaaart
1. tracking setup of particular network - there can be significant difference in the redirection speed between different networks, some will work faster, some slower, of course you want the redirect to happen as fast as possible, especially when running anything mobile. Networks using lower quality hosting or tracking scripts will have a bigger click loss, resulting in less conversions.
2. scrubbing - some networks get scrubbed more by the advertiser because they are sending lower quality traffic. This might be due to their affiliate pool, they are doing their own media buys and screw up the overall result... multiple reasons for this. Of course the affiliate network can scrub leads too, any lead that they dont add to your account is pure profit for them, you can bet some networks are doing this.
3. different offer urls - different networks can have different versions of the offer landing (entrance) pages, some work way better than the others.
4. different payouts - some networks take bigger % than others.
5. direct and re-brokered offers - some networks have direct relationship with the advertiser, some re-broker offers from other affiliate networks.
I could go on but Im sure you get the idea. Its always good to test the same offers with at least 2 different networks, in some cases the difference can be really significant. And from some reason, the quality of leads also tends to look different from network to network, so while one network can kick you of the offer, the other one might even ask for more traffic
Hope this helps
Wow, I didnt think there were that many differences. Thank you very much man, gonna get some approval for the offers and start testing them!
Originally Posted by aaaart
Follow-up question: Where in your campaign tuning should you test these inter-network differences? After optimizing ads, angles and landers?
@tomrcp - I'd test them as soon as possible. There's no reason you can't test them in parallel to optimising ads, angles etc - indeed, that's what I usually do.
Originally Posted by caurmen
Here's my explanation of it
http://charlesngo.com/splittestnetworks/
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