Hi, I have a creative, which is almost breakeven. Now I want to remove all the worse banners and fill them up with new variations in my campaign.
According to this thread I realized there are hundreds of things I can splittest and I dont know how many creatives to do now.
I plan to always change only one thing and see how it works. Like A/B and then add something new and do it again until I have the perfect creative, but this takes too much time, because we have to wait for data.
Should I just make several new campaigns with different changes each and let them run at the same time?
as example:
campaign 1: 4 different backgrounds
campaign 2: 4 different CTA
campaign 3: 4 different Textcolour
campaign 4: 4 different images
in the end pick the winners of each campaigns and try combine the best elements of each campaign? I am kinda concerned, because some colours wont match, but I dont know how to splittest else.
Can you guys give me an example how you do it?
Does your traffic source let you run multiple creatives within the campaign? Why not just run them all in there and optimise accordingly?
Just test lots of variations, e.g. different fonts, background colours, etc. and see how they fare when all in the same campaign.
Yes, my trafficsource is Decisive, so I can remove and add new creatives in one single campaign. So I gonna make a lot of variations and put them online. Thank you Zeno!