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How to optimize campaign? (3)

11-27-2014 04:21 PM #1 adrianegerrard (Member)
How to optimize campaign?

Hi

Offer : Du speed booster
Payout - $0.31
Country : Singapore

I'm following mobile appetizer cookbook but slightly different approach.
I had my own landing pages .

I have just completed my first campaign.

I have a question

If none of my campaigns doesn't make $7? Do I launch new angles for both LP & banners? My LPs had about 10 conversions after spending $32. And I noticed 1 of my LP had most of the conversions. Should I keep both LP and optimize both ? Or change new angle ?

11-29-2014 05:49 AM #2 adrianegerrard (Member)

Hi.

I dont understand these part.

Problems
1.) I have banners link to LP. Therefore, i only able to see conversions from LP ( Tracker Voluum). Whereas, banners doesnt show any conversions. How do i cut banners? By calculating the conversion rate?
2.) Is " WINS" shown in Decisive same as " Impressions"?

11-29-2014 11:08 PM #3 zeno (Administrator)

Originally Posted by adrianegerrard

It's really hard to give you any advice on such vague data...

If you want better feedback, show a screenshot of your Voluum landing page stats so that we can see how the campaign performed.

At the moment it sounds like you need to get a much better handle on general profitability calculations and how to follow the optimisation process explained in the Mobile Cookbook.

Originally Posted by adrianegerrard

1) If you can't see conversions for banners at Decisive then you don't have conversion tracking configured correctly.

If you are passing creative/banner name in your tracking link then you should be able to see which banners converted in Voluum by looking at the custom variable data.

2) Yes, wins = impressions.

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