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Trying to make my first PROFITABLE Mobile Campaign - Exoclick for traffic (23)

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I tried running several campaigns but can never come up with a profitable one.


Starting a new one and seeing if anyone can help.

Traffic source: Exoclick

Daily Budget: $20 bucks
SmartCPM: 0.5

Offers:
F5media:
[WAP] NaughtyFlings - SOI - 25+ - US, CA, UK, IE, NZ, AU - CPA - $1.60


MundoMedia:
[WAP] Local Milf Selfies - US, UK, IE, AU, NZ - $2.05 / Lead


I picked the offer from f5media based on affiliate manager recommendation and mundo media based on email I got from them on top performing offers


So I will be rotating those offers

I will be targeting ALL MOBILE and UK, IE, AU, NZ as I believe US will be too much competition


The placement I chose are

300x250
on premium sites

imagefap.com - 300x250 - Mobile Bottom
xhamster.com - 300x250 - Homepage Cube
beeg.com - 300x250 - Mobile Bottom

Testing 5 banners

First with direct linking to see best performing ad and banners


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11/26/2014

Results:
Exoclick Clicks Daily: 120
Total Exoclick Banner CTR per day: 0.14%
Exoclick Impressions for the Day: 84521
Average Exoclck eCPC: 0.176
Average Exoclick eCPM: 0.25
PAYOUT: 1.6
Voluum visits: 175
Voluum Clicks: 0
VOLUUM Conversions: 1
Cost for the Day: $21.17
PayOut for the day (formula): $1.60
ROI Percentage (formula): -92.44%
EPC formula: $0.01


1 converstion came from f5media offer, UK (which had the most visits 131), ANDROID, domain: xhamster

Banners 5 CTRS were from 0.10-0.18%

Leaving 1 highest performing banner 0.18% ctr and uploading 4 more.

In retrospect choosing 3 premium websites was probably not a good idea. Leaving only xhamster 300x250 - Homepage Cube and Android and IOS devices.

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Day 2:
11/27/2014

MY Banner CTR dropped to 0.09%. I am pausing all banners and introducing new ones. 1 conversion from f5media
Exoclick Clicks Daily 90
Total Exoclick Banner CTR per day 0.09%
Exoclick Impressions for the Day 101,787
Average Exoclck eCPC $0.23
Average Exoclick eCPM $0.21
PAYOUT 1.6
Voluum visits 94
Voluum Clicks 0
VOLUUM Conversions 1
Cost for the Day $20.82
PayOut for the day (formula) $1.60
ROI Percentage (formula) -92.32%
EPC formula $0.02

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Are you targeting all those geos at once with the same ad?

I wouldn't recommend doing this.

Rather I would make campaigns/ads for each geo or focus on one in particular.

When you change geos the demographic changes - the culture, the age distributions, the internet connectivities, the language and slang, etc. and this can have dramatic effects on ad and campaign perfor

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Yes I was. This is why I decided to start posting to get some help like your post. Thanks a lot! I will now go and separate my geos or pick just one since I am on budget and update this thread later.

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BTW Exoclick shows all the impressions and clicks that come from different "Categories". But how do I track in Voluum which category the conversion came from? In Voluum categories variable, it just shows numbers such as "139" "2" etc.. How do I map those

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Not sure if they can pass names as well as just numbers but I just sniffed around the Exoclick interface and it looks reasonably straightforward to map numbers to names.

In the category targeting section just use inspect element on the checkboxes. Look at the HTML source code and you'll see stuff like:

<input class="category_all" id="category_2" name="category_2" <b="" type="checkbox">All<br>
<input id="category_97" name="category_97" type="checkbox"> Amateurs<br>
<input id="category_98" name="category_98" type="checkbox"> Anal<br>
<input id="category_99" name="category_99" type="checkbox"> Asian<br>
<input id="category_102" name="category_102" type="checkbox"> BBW<br>

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Exoclick has a set of tokens you can use in your tracking, here is the list : https://www.exoclick.com/faq/question/ I wouldnt mess with the categories all that much tho, its not of much use anyways, it just takes down your volume. The angles on banners will help you target the right audience. You have to understand how the category targeting works, they use the tags on the videos that are being watched and as you can guess, the categories overlap A LOT. You can tag half of the videos with categories like : hardcore, blow job, straight, couples, cumshot, big tits, mature ... so whats the point of using the categories? Unless you go very niche like tranny or gay, and even then you have a lot of people who watch it out of curiosity and wont really signup for a related offer.

As Zeno told you, and I mentioned it in another thread, always setup separate campaigns for every spot on exoclick, and also for every geo. Its more work but you cant really optimize properly without it.

You also picked pretty tough sites to start with, both imagefap and beeg are known for very poor banner CTRs so the traffic will come in pretty expensive. xhamster is a better choice but that place is so crowded with advertisers, its gonna be tough as well.

Another thing - I see this in your posts : voluum visits 94 VOLUUM Clicks 0 - If Im not wrong, you are running this direct, without and LP. This is a big FUCKING NO-NO in adult dating, you simply cant convert it at a decent rate without a good landing page.

And to make your day worse once more, dating isnt really the best vertical to run on adult mobile traffic, web traffic works better. If you wanna run mobile, try pin submits or some app downloads that take adult traffic.

Good luck

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Thanks for the reply. A lot of knowledge bombs! Yea when I first test the offers, I do it without a landing page just to see how well the offer will convert without the offer page.
Interesting note about pin submits and app downloads. I never heard that adult mobile traffic is not good with dating offers.

If imagefap, beeg, have poor CTR and XHamster has too much competition. Which is a good place to start with on exoclick?

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If you want to get a feel for baseline conversion rates, YouPorn and PornHub are a good start.

They are quality sources with huge traffic. Just don't try competing with the top bidders.

I agree that you need to use a landing page.

Unless you're promoting some next-level one-flow shit, you simply can't do without them.

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I understand about the landing pages but when first picking an offer, do you just throw one page in rotation to see which offer converts the best or do you throw 4-5 LPS with 2-3 offers right off the bat?

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This is actually very solid advice, trafficjunky is one of the networks where its pretty easy to breakeven, unless you go crazy with the bids, just as Finch sudgested. So its a good place to test offers and see what kinda numbers you should be floating around. I think it was you Finch, who named this source the "break-even heaven", am I right?

As for your other question, 4-5 LPs with 2-3 offers might be too much for you, unless youre going to buy a lot of clicks, so really just depends on your budget. Testing too many things at a time is not exactly a good idea because the data will get too segmented and it will be hard to analyze it. You need to segment your testing a bit and do smaller tests.

A personal tip for you : Over the time, I came to the conclusion that the offer itself is the most important part of the chain, banners and LPs are coming after it.

Now when Im starting a new campaign, I take 2 LPs, both proven to work in multiple GEOs, a set of banners that I also already know can perform good and 1 offer at the beginning but several urls for it, if they are available. First I try to narrow down what particular url of an offer works the best for me, once I have it, I do the same with another offer. I dont touch the banners and LPs yet. Once I know which offers work the best for me, I check if I can cut one of the LPs and improve the best performing one. Then I look at the banners and pause those that are not performing. In the end I usually end with 1-2 offers, 1-2 LPs and a set of a few banners. The next thing is introducing new banners as needed.

I do pretty large testing tho, so the patterns are usually visible quite fast, with lower volume it will take longer obviously. This is just a basic summary of what I usually do, of course its not some strategy that is carved into stone. Many times you can pause stuff very fast if it bombs completely, you simply need to develop a feeling for it and watch the numbers closely. So sometimes I pause banners even before I have the offer narrowed down, same with LPs, but generally, I try to sort out the offers first, because even the best performing banner/LP will not bring results with bad offer.

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Ok Starting a 2 new test Mobile campaigns. Both of them identical except one will be targeting only AU and the other one will be targeting NZ

Rotating 2 Offers in both campaigns:
F5media:
[WAP] NaughtyFlings - SOI - 25+ - US, CA, UK, IE, NZ, AU - CPA - $1.60


MundoMedia:
[WAP] Local Milf Selfies - US, UK, IE, AU, NZ - $2.05 / Lead

Targeting: IOS and Android

both campaigns SMART CPM 0.500
Budget: $20
Frequency capping: 3 impressions

one campaign will target only Australia
one campaign will target only New Zealand

Same offers, same banners, same banner spot

Using 3 landing pages to test, 5 banners and 2 offers.

Site Targeting: PornHub.com 300x100 - Under Video Player

attaching banners and landing pages below (One of the landers has a picture matching the offer's page picture of a milf)

Both Campaigns waiting to be approved.....

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My mundo media server to server tracking was all fucked up so it wasn't tracking leads in Voluum.

But basically NZ campaign had way more leads and one offer converted 7 times more than the other.

So hopefully now that server to server is fixed. I am stopping AU campaign and will just continue with NZ campaign. Just going to run it for $20 bucks to see more stats.

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hello there,

i have a question about the scalability of this campaign. can this campaign hit x,xxx profit a day? or even xx,xxx profit?

how much traffic can u get per day if u have an unlimited budget? how many more placements can u get at a reasonable price? what are similar countries are there, and how much are u able to spend? this is with context of the mobile market only.

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I am just starting out so I am not sure about any of your questions. I created this thread so I can get help from some experienced marketers that can help me get a profitable campaign. Once it's profitable and consistent, then I'll worry about scaling. Baby steps.

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You are asking questions that there is basically no answer for. Its like asking how many cars can I sell in a town, how many more new cars can I stock for a reasonable price, how many can I buy if I have an unlimited budget ...

First of all, its pointless to ask if you can scale up to x.xxx profit per day when you dont have a working xx or xxx campaign going, worry about the smaller amounts firts, then look up to scale.

Next, he is targeting New Zealand now, the country has less than 5 million citizens, do you really need an answer to the question if its possible to make a single dating campaign profit xx.xxx per day in this GEO? With smaller GEOs like this, you should aim at xxx, even then you will have to buy from a lot of sources since the traffic will come in low volumes. Sure there is enough traffic in pretty much any GEO to reach x.xxx numbers, but you really have to spread out yourself a lot to many sources and create tons of small campaigns to reach that.

Dating is not really a vertical where you can focus on a small GEO, make one campaign and expect to reach x.xxx profits, you need to operate in multiple GEOs, use multiple offers and multiple traffic sources. You also need to aproach different interest groups with different angles, some will respond to fetish, some to MILFs, some to the idea of cheating etc ... This requires additional campaigns again. You also cant buy the whole traffic from a source, because you essentially start competing with yourself - its hard to come up with angles, banners and LPs without copying yourself at least a bit, so they will all look similar to some extent, which will cause faster burnout... etc, Im sure you get the idea.

Good thing is that a big part of the funnel is easily transferable into other GEOs, you can use similar banners, similar LPs, just make sure you get them translated properly. So once you have this narrowed down, all you need is good performing offers in other GEOs and you can scale up pretty fast. Sure, finding good offers is a task on its own, but its doable.

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Attaching stats with a screenshot since it's a hassle to type it all out


CTR is a bit low so pausing 3 lowest performing banners and Adding 3 new ones.

It doesn't seem the naughty flings f5media offer pays as well and isn't converting as well as Local Self Milfies offer. So just leaving that for now.

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thanks what was what i was looking for, i was just wondering on the scale and how many campaigns i need to work on and which are the core optimization variables

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Ok guys need your help making this one profitable. My stats are getting better but not sure what to do next to make it profitable.

One of my banners is getting 0.43% CTR. Pausing all banners except this high performing one. Pausing the landing page that's not converting and leaving 2 good ones. (Stats attached in a screenshot)
so today's stats: 12/10/2014
Performance
Best Ad - 0.43% CTR
landing page 1: CTR: 23% CR: 13.33% CV: 3.08%
landing page 2: CTR: 20.59% CR: 14.29% CV: 2.94%

so today ROI is: -59.76%
even though My banner CTR and landing page CTR are pretty high in my opinion!


Should Iower CPM bid, rotate offers or what should I optimize/do next?

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Day3:
Only 1 conversion today, even though day's CTR was 0.30%

I am targeting only Android now (Since no conversions from IOS in the last 3 days) and lowering smartcpm to 0.300 (it was 0.500 but bidding would be a little over 0.300 eCPM)

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Are you split testing offers and/or the same offer across networks?

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HI Finch

for the adult ,

web and mobile which will run better ?

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Split testing offers from different networks/different offers. I usually ask my AM for best converting offers in Adult Dating. Choose best ones to split offer based on their recommendations.

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