What's the best way to test for premium sites placements in mobile? (6)

What's a good strategy to test placements and premium sites when you set up a campaign? Do you pick 2-3 premium sites when you set up a campaign and cut out those that do not convert or some other strategy?

what traffic source?

Originally Posted by angry old lady

what traffic source?

Here are a few tips that I use in exoclick :

1. separate everything you can, do not put multiple placements in one campaign. If you do that, you wont see what CTR banners get on particular placement, which can cost you significant $. The same banner can perform very differently on various placements. If you "combine" spots, you will overlook banners that suck $ away without delivering clicks. The more spots you put in a campaign, the bigger mess it will become. The best way according to my experience, is to create campaigns with 1 spot in them. 1 SPOT not several spots on the same site!

2. Do not spread yourself out too much, start with lets say 2-3 spots as you suggested. I prefer to go to high traffic spots when testing, it brings me data way faster and its also easier to get some representative sample this way. Once I have the clear winners, I take them to more spots and keep testing fresh creatives.

3. Set your bids to be competitive but do not aim for the top bid. Exo is a crowded place, you have a high chance of getting engaged in a bidding war and your campaigns will get ripped faster if you occupy the top bid. ALWAYS use the smart CPM bid if you go the CPM route. Dont forget about daily cap, I prefer to be at max 3 or below.

Now its just about introducing new creatives and cutting the spots that simply dont work no matter what you try. With exo, you will have to play with bids quite a bit, especially in the more competitive spots, there is a lot of competition. When a spot stops working for you, its very often because someone outbid you, in this case its often the best to simply pause it and come back few days later. I have plenty of campaigns like this with them, I simply pause and un-pause them as needed and they still bring in positive ROI

So much for the basics, if you have more questions, ask away

Originally Posted by matuloo

Here are a few tips that I use in exoclick :

1. separate everything you can, do not put multiple placements in one campaign. If you do that, you wont see what CTR banners get on particular placement, which can cost you significant $. The same banner can perform very differently on various placements. If you "combine" spots, you will overlook banners that suck $ away without delivering clicks. The more spots you put in a campaign, the bigger mess it will become. The best way according to my experience, is to create campaigns with 1 spot in them. 1 SPOT not several spots on the same site!

2. Do not spread yourself out too much, start with lets say 2-3 spots as you suggested. I prefer to go to high traffic spots when testing, it brings me data way faster and its also easier to get some representative sample this way. Once I have the clear winners, I take them to more spots and keep testing fresh creatives.

3. Set your bids to be competitive but do not aim for the top bid. Exo is a crowded place, you have a high chance of getting engaged in a bidding war and your campaigns will get ripped faster if you occupy the top bid. ALWAYS use the smart CPM bid if you go the CPM route. Dont forget about daily cap, I prefer to be at max 3 or below.

Now its just about introducing new creatives and cutting the spots that simply dont work no matter what you try. With exo, you will have to play with bids quite a bit, especially in the more competitive spots, there is a lot of competition. When a spot stops working for you, its very often because someone outbid you, in this case its often the best to simply pause it and come back few days later. I have plenty of campaigns like this with them, I simply pause and un-pause them as needed and they still bring in positive ROI

So much for the basics, if you have more questions, ask away

Originally Posted by iamaflex

Thanks a lot!
When you mean separate them, do you mean placements on different premium sites AND banner spots? So create a separate campaign for each site and spot?