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What is the future of mobile app installs? (10)

11-25-2014 10:14 AM #1 erikgyepes (Moderator)
What is the future of mobile app installs?

Hi guys,

I'm new to mobile, but I can see patterns and I see how most of the guys run these offers.

But the thing is - how long do you think it will stand here?

In my online career I was long dependant from Google (AdSense sites) and I run from it to AM last year.

But now in the mobile world I just changed the side - the Google is still here just in different position - they can anytime remove app from the store and stop all affiliates earnings overnight.

Something like that happened today to one of the launchers campaigns. (I believe many of you was hit)

At my night time it was paused in all networks I work with. After short examination the problem was clear: app was removed from Google Play store.

It is probably going back shortly, but the rules are getting strict, all creatives will need approval etc.

I know many of you will run it anyway not looking at the rules.

But how long is it doable?

Is all this mobile just another goldrush?

iAmAttila said me today "its something that will die out i believe - ride it - affiliate marketing is like this"

I'm pretty interested what do you think guys from your point of view.

Thanks.

11-25-2014 10:39 AM #2 itshappening (Member)

I think eventually it will die out for the average Joe affiliate. Constant pushing adult landers and antivirus system messages will make the app companies too scared to let randoms run it. They will most likely proceed to let people who adapted and still managed to bring huge volumes run their offers privately. Adapt or die! - Or milk it while you can and jump on the next FOTM.

11-25-2014 11:17 AM #3 milobanski (AMC Alumnus)

I think sooner than later we'll experience a somewhat similar scenario to Dr. Oz / CRA hunting down diet offers in the US/Canada. Just different actors. Offers will be taken down from the major platforms, then either be re-branded or re-launched with stricter rules. Once caught by Apple or Google though, it won't be as easy to re-publish apps in other geos. That's just the cannibalistic side of AM I suppose.

11-25-2014 11:31 AM #4 itshappening (Member)

Gonna hijack the thread with a quick question i've been pondering... All these huge chinese app companies that have browsers, launchers, cleaners and what have you.. How do they actually monetize the apps on their end? Any insights to the value that their app users create? Might deserve it's own thread unless the answers is blatantly simple.

11-25-2014 08:58 PM #5 zeno (Administrator)

They will monetise with in-app ads and cross-promotion of other offers, e.g. similar utilities that may be useful to the user.

Just install and use CleanMaster (or any relevant utility) for example, the ads are obvious to the trained eye.

11-25-2014 09:18 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by zeno View Post
They will monetise with in-app ads and cross-promotion of other offers, e.g. similar utilities that may be useful to the user.

Just install and use CleanMaster (or any relevant utility) for example, the ads are obvious to the trained eye.
This, and dont forget its ran by huge players like Baidu which is a chinese search gigant, you can bet they spy on the users of their apps which gives them excellent and expensive data to use in their search engine and whatever ad network they are or will be running. Data dealing with user behavior, shopping and browsing habits and the likes has the value of gold

11-25-2014 09:36 PM #7 h0mp (Member)

The app install "hype" will come to a halt. Well not completely.

But people will always search for money so new things to promote will pop up.

Things you can't even imagine yet.

11-25-2014 10:06 PM #8 angry old lady (Member)

Quote Originally Posted by h0mp View Post
The app install "hype" will come to a halt. Well not completely.

But people will always search for money so new things to promote will pop up.

Things you can't even imagine yet.
agreed

11-27-2014 09:01 AM #9 ivancy (Member)

Another huge reason now for free apps installs is not just the ads but specially the data collection that they sell later for RTB bidding and Retargeting.

Will it die some day? I'd say it will evolve, but as every time in AM, ride the wave, learn from it and be ready to jump to the next one.

If you are waiting for the stable long term market you will miss the early rush and not just because the quick $ but because the knowledge the first ones gain and the advantage it gives them once the market consolidates.

12-02-2014 07:59 AM #10 timtetra ()

Quote Originally Posted by matuloo View Post
This, and dont forget its ran by huge players like Baidu which is a chinese search gigant, you can bet they spy on the users of their apps which gives them excellent and expensive data to use in their search engine and whatever ad network they are or will be running. Data dealing with user behavior, shopping and browsing habits and the likes has the value of gold
Who actually uses Baidu as a search engine outside of China? Baidu apps are not there to gather information to help their search results.

Most of us here only think about monetization in terms of how much money we can extract from some poor sap's credit card from a flog, or how much a dumb company like Baidu would pay us for each person who installs their app. How do these "dumb" companies in turn monetize? I'll let my MS paint picture explain (click to open):



TL;DR:
AM's make money by repackaging the message in a certain fashion so that these messages influence and persuade others to take an action.
Publicly traded companies make money by repackaging the message of how their company is doing in a certain fashion so that this message influences and persuades investors to take an action.

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