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How to read & understand these? (3)

11-25-2014 03:33 AM #1 adrianegerrard (Member)
How to read & understand these?

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Hi

I have started my mobile campaign. So far i have been collecting data.

I would like to understand what does these titles means?

Bids
Wins
Clicks

How are they related?

Please help me to understand.

Thanks

11-25-2014 05:36 AM #2 bbrock32 (Administrator)

Okay, so on decisive you buy impressions. You bid CPM and that is what you pay for your banner shown 1000 times.

Let's say you buy inventory ( impressions ) on one site.

Bids is the total number of impressions available on that site. You bid on these impressions with your bid price.

Since a certain number of people bids on the same placement you will end winning only some. This number is the Wins.

Also your banner on that placement will be shown to many people but only a few will click. This number is the Clicks.

Hope this makes sense to you.

11-25-2014 05:21 PM #3 adrianegerrard (Member)

Yes make sense. Thanks,

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