If you have placements that are working should you use RTB sources to rehit them (2)
If you have placements that are working should you use RTB sources to rehit them
I have a couple placements that are working for an offer that I am running. A few RTB traffic sources have the same placements. Is it worth it to run on those placements as well or will I be bidding against myself?
Does anyone scale by finding different traffic sources that offer the same placements and if so is the traffic completely different or could you run the risk of bidding against yourself?
Well, technically you will be bidding against yourself for the same placement.
Are these mobile app placements or websites..or??
If mobile app placements you could look up the advertiser using appannie
If websites you could do a whois, and find the owner
then find out what eCPM they are getting paid by the RTB or whatever, and see what u pay, and find the middle ground so you both benefit 
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