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How to bid for Mobile ? (9)

11-23-2014 04:31 PM #1 adrianegerrard (Member)
How to bid for Mobile ?

I experienced setting up campaigns ( Banners, LP, Tracking & Etc)

One question is how do we actually bid? Is there a specific technique?
Is there any thread where i can read more??

Thanks

11-24-2014 02:13 AM #2 zeno (Administrator)

Worry about specific bidding techniques later.

For now you just need to get some experience with actually running a campaign.

If using Decisive, look at the planner data and just bid the average for that country for your specific targeting (e.g. for Android). Many platforms use an auction bidding system so you don't pay an excessive amount when overbidding.

11-24-2014 02:23 AM #3 adrianegerrard (Member)

Thanks

I'm currently running campaigns in Singapore.

And the stats
Singapore- 10,674,370- $0.21

I'm using Smart CPM in decisive. How do i bid accordingly? I'm confused

11-24-2014 06:15 AM #4 zeno (Administrator)

Smart CPM asks for a CPA, not a CPM, so this is kind of comparing apples to oranges.

If you bid CPM, just go with $0.25.

If you bid Smart CPM, bid 1.5x your offer payout.

Simple as that.

11-24-2014 06:01 PM #5 adrianegerrard (Member)

Noted boss.

11-24-2014 06:19 PM #6 iAmAttila (Veteran Member)

This isn't specific to Decisive per say, it's just the bidding strategy I use.

1) Get your angles up
2) Make campaigns for each angle with creatives
3) Bid high, higher than the top bidder (if you can get that info)
4) Evaluate which angle performs best, optimize from there. Decrease bid just above CR, optimize out of the hole into positive ROI.

Try it

11-25-2014 05:20 PM #7 adrianegerrard (Member)

Thanks. I'm gonna apply this technique once my campaign has reached its daily limit

11-28-2014 03:59 AM #8 aaaart (Member)

Quote Originally Posted by iAmAttila View Post
4) Evaluate which angle performs best, optimize from there. Decrease bid just above CR, optimize out of the hole into positive ROI.
Aa an example:
My CPA goal is $0.45 (1,5x payout) running on smart CPM
The campaign is almost breakeven and has a CPM of $0.17, and CPA $0.36

Should I lower the CPA goal of smart CPM or do manual bidding and try to keep below $0.17 to push my ROI to positive?

Can it also help to bid more?

11-28-2014 08:28 AM #9 matuloo (Legendary Moderator)

Quote Originally Posted by aaaart View Post
Can it also help to bid more?
Bidding more can help in many cases, but sometimes it doesn help at all, as always, you need to test it to make sure

Think about it like this : the first impressions tend to convert better, in order to get them, you need to bid higher, so raising a bid should increase the CVR. Now imagine that you are already no.3 in the bidding chain, getting to no.2 wont really help you as much as getting from lets say no.6 to no.2, so in case you are already close to the top, bidding higher might not increase the CVR enough to justify the higher price. The best is to have several campaigns with different placements and several bid levels, this can be pretty complicated to run tho.

Another example when bidding higher makes sense is when you are not able to reach higher quality sites with your current bid. Analyze your data and see if you start getting clicks/impressions from placements you didnt before you raised the bid. In case these new placements are showing good results, you can target them within a separate campaign with higher bid. What Im doing is I analyze the CVR of particular placements, and then create separate campaigns based on the CVR, placements with lower CVR go into lower bidding campaigns, while the best ones go into a campaign where I bid really high.

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