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Content.ad diet campaign. $5000 test budget. (47)

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I started a diet banner campaign on content.ad. I put together a diet news article type advertorial page and split testing desktop, mobile and tablets in separate campaigns. Currently, i'm testing the campaign in Canada alone. Loaded my account with $5000. Goal is to test fast and find the winning placements.

So far spend is $100 in two days and 380 clicks to banner. Typical conversion rate on the offer is 7% to 11% with payout of $34. I've gotten 33 clicks to the offer but no conversion.

I have a feeling that I should have gotten a conversion. What is the typical conversion rate you are getting on skin or diet trial offers from content delivery networks?

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33 clicks to the offer, no conversion, but pays $34, no where near enough data bro you have to keep it coming.

How many banners are you testing?

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Where does this "typical" conversion rate come from?

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That's from my other banner ads.

That is true, not enough data. They only have one size. I'm testing one creative at the moment, a before and after picture of a lady. My CTR is 0.10%. They are saying my creative is doing okay.

I noticed I'm seeing new placements in the report everyday. I'm going to ask them how I can get maximum number of traffic so that I can reach maximum number of placement in one time.

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100 spend in 2 days? Sounds like you arent bidding high. You should be spending 1k a day at least. Are you split testing the offer with a similar offer?

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Not enough clicks to the offer, try 100-200 before looking at stats.

But I'll be honest with you. This offer at this payout doesn't sound like a good deal. Diet can offer much more. I'd say you're talking to the wrong guys.

I pm'd you.

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Subscribed. I do alot of weight loss with SEO and my plan has always been to run it as you are once I learn the ropes with paid traffic. Good luck with this.

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I have the update from weekend guys.

Content.ad stats:

Date, Impressions, Clicks, CTR

2014-11-21, 226,184, 229, 0.10%
2014-11-22, 238,635, 198, 0.08%
2014-11-23, 378,321, 318, 0.08%

Aff Networks Stats:

Date Clicks Leads
2014-11-21, 23, 0
2014-11-22, 13, 0
2014-11-23, 38, 7

My CTR from LP to offer is just under 10%. Is this good or bad for an new type advertorial page?

I'm switch the offer on 23rd and had 7 conversions. I get the feeling that I should be testing at least two different networks. Is convert2media and clickbooth the best for diet and skin trials?

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Oasis ads has great offers.

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Yesterdays stats:

I raised the bids to $0.40.

Impressions: 825,204
Click: 635
Ctr: 0.08%
Spend: $241.25

Clicks: 81
Leads: 3
Rev: $192

I switched the offers and got 3 leads in 39 clicks other wise i had 42 clicks a no leads with the old offer. Same thing happened day before yesterday when i switched the offer and got 6 leads in 40 clicks. Seem like when i switch offer I get sales and then nothing.

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Switch every 2 hours!

Joking.

Interesting split-test case study tho... if you like to live dangerously. (I.e. two campaigns, one where you switch offers every few hours, the other not).

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I think it may have been the offer or just a rough patch of traffic. Instead of switching offer, I switched networks. All networks have the same offers/advertiser but sometimes those offers from network to network varies too. For examples they may have different landing pages. Sometimes we ignore that.

Yesterday's stats looked fair.

Spend: $387
Rev: $566

Again, an offer can make or break your campaign. Split testing is important.

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Nice job getting into profits

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@ Webdev

Nice profit. So just did change the OFFER and the NETWORK or the same offer on a different network?

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Changed network and also offer.

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I take it you are running a diet
pills offer. Have you tried a free trial instead of cps? Lower payout but you'll probably get a better epc overall.

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I'm running trials only.

I set out a goal to spend $5k testing diet. So far I have spent $1200 and I have few placements that brought conversions. I may need to just spend another $1000 to start optimizing.

I know profits are always good. The focus isn't to turn a profit after two days. Sure if it happens then why not. But the focus here is to collect data. During test phase I try not to focus on profit/loss. You will most likely be in red during testing. If you solely focus on losses, then you will be discouraged to keep going.

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Ah ok it's just I saw your rev was 192 dollars for 3 leads, I never saw such a high payout for a trial.
All my networks pay 30 to 35 fir trials and 60 to 70 cps.

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Step 2 I guess.

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That's right it includes step 2.

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How can you track campaign. Do You use Voluum or CPVLab. Because I see that content have some tokens. Anyone know how to setup Voluum and content.ad?

Thanks and All The Best

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Last two days spend was about $450. Total spend is about $1500. Im collecting url ids on my end to see which bring sales. I have few with multiple sales and a lot of 1 clicks with sales. Offices are close today so I will keep testing it until Monday before optimizing.

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After analyzing the data, it seems like I may need to do day parting. There are certain hours in a day where I have no conversion. As for URL id, beside a couple urls bringing conversions consistently, i'm seeing new url ids with conversions everyday. I hope they can do day parting from their end. They system doesn't allow to do that from my end.

Spend $2300
Rev $2400

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Very nice progress.. this is a great follow along.

Is content.ad a managed network?

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Yesterday I got conversions all through out the day. Conversions data didn't match the day parting data from the weekdays. I guess on the weekends people are more relaxed. Today was odd thou because I got no conversions in the middle of the day.

Spend: $415
Rev: $850

Today so far

Spend: $342
Rev: $594

It seems I don't need to day parting on weekends. But I will have to gather more weekend data to make that final.

Tomorrow I will see if I can get them to do day parting on weekdays. It will bring down the conversions but will make it profitable, I'm sure. Let's wait and watch.

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No, they can't do day parting. Their system doesn't have the ability yet. So I have to do it manually.

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If you pause and re-enable ads how long does it take for traffic to flow again?

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I developed a script to remotely pause or enable campaign from my server. I have it set up to run itself during the optimal times and it enables or pauses the campaign accordingly.

After all that I realized there are URLs that actually aren't performing well. So, the day parting thing and the script may all turn out to be irrelevant.

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I created a report with urls id along with spend and revenue generated for each id. Some URLs were obvious winners with 100% roi, some are breaking even and some with $100 spend no leads. I've asked to pause the latter.

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damn, that was quick. good work!

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Here an update on stats. Campaign is been off since 4 days waiting on content.ad to pause the under performing urls.

Cost: $3954
rev: $4978

I'm waiting for their confirmation about pausing urls before resuming this campaign again.

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oh $h!t.
i think a bunch people is gonna signup on content.ad
anyway, very quick to make a profitable campaign in a new traffic source. congrat!

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Perhaps. You still need a good offer and good amount of budget to test this. Lots of combinations at play.

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hit me up on skype we pay $38+ on trials and ill put our epcs against anyone

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Been in the PPC game for a good time, but I just started my content.ad journey a few weeks ago bud, Gl!

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Just started screwing around on content.ad and it seems like the worst platform ever...haha

Two questions for people:

1. Do you pay the same per click no matter what your CTR is? I thought I read somewhere that you paid less for higher CTR's. I've spend a couple hundred bucks with .13% CTR's and I'm paying exactly my .26 bid.
2. Is there a way to pause and restart ads? Seems like I can only delete them, which is obv no bueno

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On the tests that I've run with content.ad it's 90 percent mobile traffic.

Did you get them the turn off the mobile traffic?

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Yeah it's CPC, if you have a good CTR it simply means your campaign will live longer and win more bids. It also means you can lower your CPC to the minimum and still win bids against higher-bidding campaigns with low CTR. $0.26 is an extremely high bid for untargeted traffic in my opinion. But test and see.

I ran 5-figure campaigns on it at 5 cents per click and got a ton of high-quality traffic. But that's only if you're running content pieces, not advertorials.

to pause/restart, click on the ACTIVE button.

Contact them and they'll put you in touch with an AM. You can limit traffic to desktop only.

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How on earth are you able to sell so much with a content piece? I thought content was just an article and couldn't really be selling anything?

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I wasn't selling, I was playing a different game. I needed to promote certain content.

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^^^^ arbitrage

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Were you collecting email?

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No I wasn't. It's possible to do so but you have to get the content approved first then activate a modal to force people to enter their email, or something like that.

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Do you have to cloak content.ad? Last I heard they wanted very vanilla landers that would prob never result in a sale

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Yeah, I'm interested to know what kind of landers you run. Was it a fake celebrity weight loss diet flog or?

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I was doing some decent volume with them a few weeks back.Are you cloaking?

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Great follow along and this being in the same niche only prepares me to not fuck up my campaigns.

What do you guys use for cloaking? Especially for FB?

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