If you were to promote an offer to a local city which platforms would you use!?
I have a Real Estate Company that wants to do some lead generation and they work in a specific area of town.
I am thinking about using Facebook but wanted some alternatives!
Thanks
Maybe do some sort of other Local business things - Alarm companies, oil distribution, water purification, etc. Think of utilities like that. Call the local companies and see if they have any sort of affiliate or lead program.
You could do some PPV if you target urls that are location based. Such as local newspaper, City sites, Competitors sites, other local companies, etc..
FB is def a good option and of course there is always google search.. You could also do a google content network campaign and target placements like the local newspaper etc. as clicktrack listed above. Would probably get more bang for your buck out of the CTN camp then PPV just because there would be more volume. But PPV could def be worth a shot to see if your able to get a decent amount of views.
Thanks guys!
@scotchsales
I think I will give GCN a longer run, just didn't get much traffic. I may have to go more general with my keywords.
@clicktrack
I was really hoping to go with PPV if possible but I can't get traffic like I want... something like 15 a day or so is all I could get. That was with DirectCPV though so I may need to run a LI campaign
Anyone done a local media buy?