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Mobile landing pages - what works for Tablets? (7)

11-20-2014 10:54 AM #1 tomsko (Member)
Mobile landing pages - what works for Tablets?

Sup STM!

From my not so big experience in this scene I have noticed that when working with mobile traffic, Tablets convert way worse and the landing page CTR is only 1/3 of smartphones. What is causing this? Any studies have been done? What works on tablet traffic, any tips?

It' just that one of my current profitable campaigns is getting 50/50 tablet traffic which is not converting at all, and smartphones have to balance this shit out.

11-20-2014 11:03 AM #2 keepthecar (Member)

You have no possibility to exclude Tablet?

tablet traffic which is not converting at all
The first step would be to find out if the poor conversion is caused by the offer or by your LP.

the landing page CTR is only 1/3 of smartphones.
-> Make a seperate LP and optimize it for tablets only. You can split the tablit traffic in Voluum and send it to your tablet optimized LP. Another posibility is to make a responsive LP but this can be a bit tricky.

If you cannot fix the poor tablet conversion you could always send the tablet traffic to an offer that does convert on tablet (i.e. an app install)

11-20-2014 11:14 AM #3 tomsko (Member)

Quote Originally Posted by keepthecar View Post
You have no possibility to exclude Tablet?


The first step would be to find out if the poor conversion is caused by the offer or by your LP.


-> Make a seperate LP and optimize it for tablets only. You can split the tablit traffic in Voluum and send it to your tablet optimized LP. Another posibility is to make a responsive LP but this can be a bit tricky.

If you cannot fix the poor tablet conversion you could always send the tablet traffic to an offer that does convert on tablet (i.e. an app install)
Nop I can't exclude tablets :/

I think mainly the problem is my landing pages


Yeah I was thinking of creating separate, more optimized lander but I was hoping some of you guys might have tips for what actually is working for tablets, because I have no idea on how to approach this lol!

So you are saying app installs convert good on tablets?

11-20-2014 11:49 AM #4 matuloo (Legendary Moderator)

Quote Originally Posted by tomsko View Post
Nop I can't exclude tablets :/

I think mainly the problem is my landing pages


Yeah I was thinking of creating separate, more optimized lander but I was hoping some of you guys might have tips for what actually is working for tablets, because I have no idea on how to approach this lol!

So you are saying app installs convert good on tablets?
There could be several reason for this. Since I have no idea what you are pushing, I will try to make a guess.

The offer payout is pretty high, assuming the numbers in your Voluum screenshot are correct, so this makes me think it might be some pin submit offer or something that works with carrier billing. Tablets are very often used at home, connected via wifi so you cant bill them as easy as a smartphone connected via carrier. If Im right, you have the reason for poor performance right there.

It can also be a landing page problem, maybe you have some tiny LP optimized for low resolution so it looks just bad on a big ass tablet. I usually use almost the same LPs for tablets as I use for regular web surfers, these new tablets have large screens with big resolutions, so there is no need to downsize it too much - a responsive design is the best tho. The LP CTR you have there is simply awful, so yes, I would expect to find some problem there.

Id suggest you check the offer to see if wifi connections could cause problems, and then work on the LP. If it doesnt help, try to run different offer for tablet traffic. App Installs work on tablets too as keepthecar suggested, but you need to target it a bit differently than for smartphones. Since they are often on wifi, you can use larger apps and the angles need to be different in many cases too, think about some battery app for example - smartphones have major issues with battery life as you carry them with you all day and cant really charge whenever you want, but its not so hot with tablets that people mostly use at homes with easy access to a charger, plus the high end tablets can handle 7-10 hours work without interruption anyways - at least my ipad does, so I dont really care about the battery much. So even tho battery saving app works well on a smartphone, it might fail on tablet when using the same angle.

11-20-2014 12:38 PM #5 keepthecar (Member)

So you are saying app installs convert good on tablets?
Yes but in these cases you are unlikely to make profit with app installs on your tablet traffic (since you are going to send the tablets to a different offer than what you are targeting for). The idea is more that -%60 ROI is better than -100%.

In your case it would be best to add an LP optimized for tablets. If you can get the LP CTR as high as on mobile then you're even making a decent ROI.

04-13-2015 10:06 AM #6 redrummr (Member)

Visit your competition from a tablet useragent and see what they're doing too. If they aren't doing anything differently, then implementing tablet-specific monetisation will give you somewhat of an edge. Except against the guy that has convinced the traffic source he needs to be able to filter tablets out to spend thousands more per day, and maybe their tech team worked something out, either refunding tablet traffic or filtering it out for him. Lots of ways to go.

04-13-2015 12:11 PM #7 caurmen (Administrator)

Obvious question, but no-one's asked it yet - how do your LPs look if you visit them from a tablet?

When I have tablet problems ("I feel bad for you, son"), a lot of the time I find out it's just because my LPs look or perform pretty dreadfully on a tablet. Either images are massively blown up and pixelated, formatting's wildly off, or the LP is actually not usable.

You may well have gotten past that test already, but it's worth mentioning just in case!

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