Adult Zeropark (5)
Hi guys,
I been optimizing my zeropark campaign for about a week now. Its looking promising, but I am still not in the green. I am promoting just adult dating offers. My strategy right now is to collect converting targets from my keyword campaign and move them into a separate target campaign. Here are some stats.
So as you can see I am getting match and target results, should I optimize using match or target? I dont understand why zeropark does not show the actual urls. but something like charlie-wexeyz. anyways, i'll keep you guys upto date with data, and any help is welcome. thank you.
Match is just the keyword that matched the site (really match and target are the more useful parameters).
The site URLs are hidden for good reason I guess, otherwise it would reveal their entire network of parked domains and publishers.
Optimise by target, not match.
Looking at your data it looks like the top volume placements are doing terribly in terms of CTR and dragging things down. However there is the annoying situation of only a few clickthroughs and some of them converting... makes you want to leave it alone right?
But, you have ~90 conversions and only 2 came from those top volume placements... so statistically speaking your top volume placements are in fact performing very poorly. To put some numbers to it, your top 10 targets are responsible for 20% of the traffic and only 2% of the conversions, so the remaining 80% of the targets are effectively doing 10x better.
Thus, I would ditch the top 10 and focus on scaling volume on the other placements. Chances are the top volume targets have volume but are very low quality.
Thanks for the feedback zeno. I learned alot from your follow along on zeropark. I attached a new set of data. after cutting a few big volume targets. my roi is getting better, but my strategy of moving converting target to a new campaign is not working so well. so in the second set of stats, that is my campaign that "supposedly" had all the good targets. and its actually doing worse than the RON campaign. WTF..any of you guys had the same experience?
If that happens it generally means you just moved the target before the data was that reliable or the initial data was from a "sweet period" where you got higher than average conversions.
It will happen, so just blacklist moved targets from the second campaign as the data guides you to do so.
Have you split tested any offers yet? Or did you just let your campaign rip with 1 offer and 1 landing page? I say this because you really need to find the offer that has some life to it ASAP!
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