Scale or Fail: Taking the Banquet to more Leads (7)
I am in a position where I have two winning campaigns.
Camp 1: 1 site, 1 offer, 1 Geo
Camp 2: Multiple sites, 1 offer, 1 Geo
Campaign one has really taken off. The offer pays out $2.24 and my CPA is $1.26
What I did was, I noticed one site was killing it in my main campaign. I looked at my eCPM and noticed that I could bid a lot higher, win more impressions and in turn get more leads and more revenue. It worked amazingly over the past two days. Here are the stats for the one site targeted campaign. Btw, it has made $50 a day in profit the past two days.
What I am doing here. I went to another traffic source to find all possible inventory for this one site. I am currently waiting for approvals for three other sources of traffic targeting this one site in one GEO.
Camp 2
This one is not going as well. This one started as a regular campaign on Decisive. I then optimized and optimized and optimized until the campaign was profitable. This camp makes $15-$25 a day for the past two weeks. Good news is, that is over 100% ROI, so it doesnt spend a lot.
What I have done is went to a DSP and targeted a traffic network. Over the past three days though, I am struggling. Here are the Stats:
I have lost $50 on $78 adspend. What I am doing is the same thing I did with the camp on decisive. Just cutting underperforming placements. I have OS versions and devices that have way outspend x times CPA, but I feel it isnt the OS version or device fault, but the fault of the poor placements.
MY plan is to take these two campaigns and scale them to 3x their current profit according to the Banquet method.
Also, yesterday was my first $100 profit day in AM. And today, I am almost at another $100 profit.
Good stuff! I'm really looking forward to the updates on this one.
And congrats on $xxx !
First the good news. I am up to $100+ profit per day for the past four days! This after struggling to get to $10 a day.
Campaign 1 Scale results:
Stuck with the same traffic source, but made a campaign that targetted the entire GEO, not just the one site. The results have been great. By going through and cutting placements, I have the campaign up to around $40 per day profit. When you add the initial campaign, that accounts for another $40 per day in profit. So, I have doubled my profit. ROI on these tow is around 80%.
Campaign 2 Scale results.
Well, my new traffi source is tough. I dont get this. I am just using another DSP with a lot of the same sites. This one is killing me, though:
The mechanics are the same. Cut underperfoming placements. No idea why I am losing my butt on this one, other than it is up to 2500 placements that I am trying to get data for.
So, I am railing on this one.
A question about Airpush, please.
So, I have now tried the new GEO on Airpush using Push ads. I love airpush because my ads/camps get approved in minutes. My banners have a 3x increase in CTR. My conversion rate is around .60%. What I dont understand is bidding CPC. It will not let me bid CPM. So, I am bidding at .01 CPC but it seems to expensive for the .40 cent payout offer. This source looks really promising. Can some one give me a tip on bidding CPC on Push ads?
Thanks
Have you tried contacting the site directly where you're getting most conversions from?
Another positive note: This is the third or fourth day of $100+ profit. So that is going great.
So far, none of my other traffic sources are working out. I tried airpush. Min bid for push ads was .03 CPC in the GEO. Spent $40 and had one conversion. MY scaling is failing hard.
For sure man, not every source you scale too will work, but at least you can wipe them off the checklist and know they don't work now. $100/day thats great man, must feel good in the green!
Update: Both offers were paused last week, LOL.
Thus ends the follow along.
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