I admire your decision to start pushing yourself at such a young age!
In regards to your campaign I would recommend you try a different traffic source for auto insurance. Auto insurance works best if you use very tight targeting based on your demographic.
It's quality sensitive too so if you want scale you need to be able to control ages. Facebook would be a more suitable source for this.
If you want to stick with decisive, I would stick with broad appealing app installs (not games), and pin submits.
"Offer: Vindale Research Mobile, email submit, $0.60 payout, $0.08EPC network average, 12.63% CR network average."
Whenever you pick up an offer based on the network EPC or CR always ask what kind of traffic is generating these numbers. Just because it works on Email and Search does not mean it would do well on display. It might be better to start from the ground up and ask what offer is working on Peerfly through mobile display.
Nice work!
Quick question - have you been killing placements as you go along with this one? If not, that's definitely something to do - I'd probably kill any placement that spends more than $.90 (3x payout) without a conversion.
Thanks 
Yes I killed a couple of apps which had spent 3x payout.
The new landing page I created has a 3 times higher CTR which resulted in the following stats for the whole campaigns from beginning till now:
Conversions: 6
Spend: $17.86
Revenue: $1.80
Net profit/loss: -$16.06 (-89.9% ROI)
I noticed that none of my conversions are coming from the "big" apps. They're all from apps which only have 3-10 clicks in total. Created a new campaign to target all those apps which got me a conversion + bid a bit higher there.
Next: try to optimize the landing page further. Test new banners. Find the same offer for other GEOs and run it there.
Good job Kevin for not giving up and fine-tuning your approach.
App installs are the perfect offers to learn since they convert easily and also you don't need a huge budget to gather data.
Now keep playing with your banners, the higher the CTRs the less you will pay per click. Think of catchy banners that will attract user's attention.
Also testing a few other geos will be a good move. I think Dolphin browser supports many countries so look for the ones where the traffic is cheaper and give it a go.
Thanks bbrock32!
I'll be launching in a new GEO soon. Already got the translation done.
Created 2 new landing pages and 6 new banners for Russia. Put a lot of thoughts into the landing pages, and was really surprised when the previous one outperformed both of them. However I do not have enough data to be sure yet.
Currently the CPA is 3 times higher than the payout, which is a small improvement.
In general I've got high overhead costs right now.
What would be your strategy to get profitable as fast as possible, not with this campaign but in general as a newbie?
I have to get profitable within 2-3 months, and I'm willing to put in $4.000 and 14 hours a day 7 days a week.
Doing whatever it takes to get there. I'd love to here how the Pro's would act in my situation.
The incoming traffic was rather slow and to get more data fast I set the bid like this:
Smart-cmp CPA goal: $0.65 ($0.15 higher than what previously worked)
Budget: Unlimited
Daily Limit: $30
It did not have much of an impact. The campaigns have spent $1 each after six hours.
Even if the campaign would become profitable, I'm wondering what the exact move to scale it would be. Or if it would not work at all.
Had an average of 15.000 (11%) WINS.
Nice, at least you are testing various geos and getting conversions!
For a second I thought you meant you had used Russian banners in Japan - that would be embarrassing hah!
Could be worth testing the offer on other networks. Looks like appflood has Dolphin RU w. a payout of .55 . I believe they also have a good deal on weekly payouts so that could be good for cashflow. Neverblue has it for more than .30 too
Changed networks yesterday, payout is $0.58 for the same offer. Does not mean much but the testing showed that it's actually that much more. I got to almost -50% ROI after $10 spent... LP CTR was around 12%
When I got back to the office this morning the campaigns went bad, CPA was now up to a crazy 4$ with a total spent of $50. Just one placement ate up $18 with 0 conversions over night...
Blacklisted a bunch of placements and let the campaigns run again.
Spent $10 on them again, and the same LP and banners which got me almost -50% ROI now got 0 conversion... Even thought the targeting should better. I feel like to get really solid results I might have to spent a little more money, let the campaigns run for a bit longer, and analyse the results more systematic using spreadsheets ...
I'm curious about the exact super affiliate workflow, I might post detailed with images how I'm optimizing campaigns to get some feedback.
But I'm learning a lot, split-testing various headlines and LP variations.
Now I'm going to use the knowledge gained there to run the same offer in 3 new GEOs I got recommended by my AM. Still running Russia as well but I doubt it'll go somewhere.
Advice from a nomad Affiliate, if you have nothing tying you to Sydney other than its a pretty awesome city, I would get out ASAP. Go back when you have capital to burn.
Put it this way, you can live in Sydney OR you can live in the Philippines hire 3 VA's to help you with AM and live a higher quality of life for the same price. (I wouldn't hire VA's in the beginning just stressing how your handicapping yourself living in Sydney.)
Since your already close, places I would recommend:
- Bangkok Thailand (Money lasts a lot longer, get laid like a rock star)
- Manila Philippines: Never personally been but been raved about from fellow travelers, like Bangkok but less whities. Also has cheap excellent work force you can outsource to.
Great and detailed follow along! Subscribed.
How many angles have you tried? There are a ton of different angles you can use for mobile browsers.

Has been a bit since the last update.
I'm still testing, launching, analyzing every day 
Could not hit my -50% ROI goal yet, but I came very close several time. Guess I'll reach it within the next week.
Been spending $500 so far and slowly start to get a good gut feeling for everything in my niche. But there are still a couple of things I have to figure out, for example
- Traffic source suddenly rejects banners that were previously approved and only said "Slow Internet? Increase now!" without any warning icons or stuff that would be misleading content... Then it takes 24 hours to get new ones approved, the whole workflow is not optimal.
- The "competition" is using all kinds of "You have a virus" stuff with popups and massive misleading scarce tactics, have to find a way to compete against that - and figure out how much of the profitable app install stuff is like this / how to maybe run it myself without getting into problems
- A lot of offers get changed or pulled all of the sudden, like half of the ones I am running. Not too bad right now, but once I put a lo of money into optimization and it is green that would be a serious issue
I tested a lot of GEOs and really try to get an overall feeling for the app install offers worldwide. Will now test several traffic sources as well.
Thank you for this incredibly detailed and insightful thread. I'm learning a lot by reading it and I'm starting to run into some of the same issues you discuss here.
I also love your commitment and mindset towards AM and the way you've saved enough capital to give yourself a good bankroll to get started. You sound like exactly the type of person who makes it big in this business. Will be following this thread closely.
^^^^^ second that
Haha thanks guys
One of the big reasons I got into affiliate marketing as well is the community. Just awesome 
Have been hustling all the last couple days. This here worked very well for me to avoid shiny object syndrome, but still stay open and experience new stuff:
- 80% laser focus on one niche (only low payout tool app installs in Tier 3 countries) and one traffic source (Decisive)
- 20% testing the waters in all areas, other traffic sources, other types of offers, and completely weird banners and landing page ideas
I feel pretty confident with Decisive by now, and 1 week ago I started spending a bit more, between $50 and $100 a day at -60% ROI when I started.
This got me a lot of new insights about actually having enough data and making decisions conversion-based and not CTR-based.
The low payout offer was perfect for this, and not to expensive to let it run for 100 conversions and then optimize placements.
I got a couple hyper targeted placements I broke into separate campaigns up to -20% ROI, but almost no traffic left and could not hit green numbers...
Then I hit a bunch of banner approval issues with Decisive, which made me pause everything for 3 days. When I started again my ROI had tanked a lot, I optimized back to -40% but could not get any higher.
While I was doing that I tested a little bit higher PIN submit offer. This one got me -20% ROI from RON (only carriers and GEO targeted) off the bat. But due to the high payout the first 5 conversions were not really statistical significant, and over night the ROI is now -50%, still a pretty good start. Working on this offer now. The -50% ROI or better is great to do a lot of basic tests. I feel like my LPs and the whole workflow is improving step by step. Always split-testing, and slowly getting a feeling for what works.
In general it's much more of improving the ROI by 1% by doing X, then by another 3% by doing Y, the by another 0.5% by doing Z. Then going back down -2% by trying weird thing Q. Slowly but unstoppable I'm moving up closer to those green numbers.
So far $1.000 total spent, got me $250 in return.
//////
Other stuff:
I noticed a lot of very weird things. I guess most of it is just due to all those external factors I have no clue about, and the fact the data I make my decisions of is not $1000+ spent over a longer period of time. Here is what happened:
- One site placement had a +100% ROI and already 10 conversions at a $0.20 CPA, so it was very likely it'll stay green. Would have been $10/day profit which is huge for me. The next day the exact same site went up to $6 spent without a single conversion. The days after that it always had around $1.00 CPA...
- After I had paused the campaign for 3 days and re-started, even though everything was the same as previously, the average CPA was almost twice as high (at like 50 conversions so pretty accurate)
- The Decisive issue is that they do not allow generic banners anymore. However on all my top placements everyone is running generic banners and even "You got (8) virus - Scan now" stuff... Anyone knows a traffic source that allows those banners? I'm trying to get creative, but it is hard to compete with others who are running the exact same placements but have no restrictions concerning banner designs.. Sneaking them in can work, but it is a pain in the ass and not really possible to quickly test new variations, not an option long-term...
- Test campaign has an app placement that's green. I get 78% WINS at $0.45CPM, but I want more, and also better analysis options so I split it up into an own campaign, and blacklist the app in the RON campaign. Instead of smartCPM I bid normal CPM now. I mess around with the CPM bit a little bit, and watch how the percentage of WINS. Weird result: Even at $0.56CPM I now get only 64% WINS...
Nice work!
Can you highlight the questions you still have?
For the weird Decisive behaviour, it's quite hard to pinpoint where this might come from. Could be day-by-day variation, could be due to competitors coming in, etc.
Thanks Zeno! ahmm Dr. Zeno
Congratz!
Guess I just have to live with external reasons kicking my ass from time to time without me knowing why. Maybe this gets better once I've got the budget to spent more for testing.
Here are some of my current questions (some are probably nothing anyone would share, but why not ask them anyways
):
- I'm curious about the exact super affiliate workflow, especially once you get used to pretty much ALL the ways a good working LP and banner can look like, how is the approach to new offers and campaigns...
- How much of the total "market share" (especially in low payout utilities app installs and mobile subscriptions) goes to completely legit, grey area or full blown misleading? Most of what I saw from spying would be the last area.
- How fast do you have to be, especially for mobile utilities low payout apps? I heard here and there that the best guys of course already got the well converting setup from similar offers, and the offers gets volume-raped within a week or two. What's your view on app installs that have been around for months?
- Do you think even though I've got a small testing budget, it could be a good idea to take a few hits at $5 - $25 payout offers? I can spent $100-200 for testing for one campaign. It seems like sometimes it could be possible to score lucky placements or a great offer where good data comes in very cheap despite the high payout (example placements in MRGreens netherlands whatsapp wallpaper case study). But how likely is that?
- I'm still kinda searching for the secret sauce, constantly optimizing and have got a good view through spying, but I fear to miss out on something big that does not get talked about a lot in forms. Some little trick or gem that could make a big difference...
- I saw some events and products are sponsored by affiliate networks. I'm bringing out an affiliate marketing related product soon, and some advice and details on how to get sponsoring would be great
---------
The progress continues. One week ago I had to take two days off, got drunk
recharged and re-adjusted the overall strategy a bit.
I noticed that I was somewhere between very strategic approach and just throwing shit against the wall. My weaknesses:
- Being too excited about new landers and banner, I mess up my whole data by wanting to launch everything immediately
- Not writing down every idea and conclusion, I might learn them subconsciously, but consciously I do not remember what I did 2 weeks ago to find out something which could help me today... All my LP data is shit because I just split-tested them in a kind of "action" style where I know exactly what's up while running the campaign - but one week later I can't remember those little details anymore!
- All the
- I'm often not eating right and feel kinda tired (okay 14 hour days haha) so now I eat healthier (and more expensive) but also get a lot more done
What I started new: Not being overly excited anymore, even though this one is still hard. I wrote down a system I'm going to follow now. This includes a notebook where I write down every campaign I launch, what I tried to do and test, and what the outcome was. ROI and other stuff as well, pretty much like the earlier campaign description post in this journal.
Yesterday I started fresh with a new approach - but for exactly the same offer I have been running for the past 5 weeks now! This time I created 1 banner for 1 angle, all the same style = in total 20 banners and 20 angles, Direct Linking.
Had to spend a lot because DL and the simple banners converted like shit. But there were two new clearly winning angles. Now I'm just in the process of creating a new campaign with LP and different banners styles around those angles.
I also decided to relaunch my -40% ROI campaign that's almost fully optimized to split-test different landing page designs. Did some spying and bought Finchs Premium Posts 2015 (buy them!) which inspired me to test way more. And guess what happened..
first green numbers baby
Haha
Completely unstable but still great. It's like a 2% ROI with total of 26 conversions. But I split-tested two landers and one of them got me -40% ROI, so just the other one would be high into the green
But I guess things will look different tomorrow, it's a small placement with only $50 worth of traffic a day. Still it's about the progress right 
THen something else happened: I made the decision to move to Thailand, Chiang Mai to be exact. Flights already booked, will be heading there directly after the London STM meetup! You can check out (and help) with my massive STM moving to Thailand information collection (still in development) here: http://stmforum.com/forum/showthread...ct-IM-comunity
btw I'm still looking for an airbnb roommate for the London STM meetup! Just PM me for details 
Congrats on the green numbers and your future plans!
I used to live in chiangmai for a year. Awesome city with awesome people, you definitely will enjoy it there 
Did you buy all 7 Volumes of Finch sells premium posts or just a specific one? Just asking because there are some covering POF or Facebook. Guess there is still a lot of information you can use fr mobile.
Regarding your questions I better let the experts answer, since I am pretty new myself, haha.
Glad to see you hit +ROI! Was beginning to question my starting with decisive as a result of some other threads!
Yep, sometimes crazy placements really mess with your data.
It can be bot traffic but also something like a very, very below the fold placement on a high volume app - so adverts people really get to, e.g. at the bottom of an inbox/email display.
Add them to a global blacklist and remove them from future campaigns from the beginning if they are consistently bad. No point repeatedly spending $2 on Grindr only to blacklist it hundreds of times.
Zeno is in Manila right now, you guys should catch up.
Thank you for the inspiration, kepe. Hope to meet up with you someday at a conference or just for a drink.
Before my flight back to Thailand I've been going through the "Your favorite books" thread here on STM to get some awesome reading material for the flight.
What I ended up reading was the "Millionaire fastlane" and it really hit on the head what I've been thinking about over the last couple weeks and months.
It's about the right strategy, affiliate marketing (the "kind" me and most on here are doing) is very good compared to average, but still not the highest level.
Some issues:
- Lack of control - we're the "hitchhiker" not the driver. We make very good money but someone else makes the legendary money.
- Lack of true value creation, lack of solving a need , and too much "selfish money pursuit"
- Considering the crowded spaces like mobile app installs right now. If you want to succeed in them you have to be exceptional. Instead seek spaces with high entry barrier. When everyone gets in it's time to get out.
- Think big. Think like a shark. Lead. Innovate. Hire. Pioneer.
The good news:
Affiliate Marketing is a hell of a starting platform to venture into the highest level of wealth creation. And you see all the higher level guys doing it. What's STM? A brand, an asset, true value creation, 100% control, thinking big, leading. Former affiliates creating software and tools, teaching companies, becoming product owners ... that's all stepping up to the higher level.
While still continuing all efforts as planned , I'm going to try to further establish something on this higher level.
One part of this is my blog , the other something that'll be announced soon and can already be found in my signature 
Exciting times ahead
and a lot of hard work!
And of course all will be documented here in my follow along!
PS. Millionaire fastlane really was a mindset shift for me, great "no bs" business book. targeted at the average guy primarily, but has some great insights for everyone who already is experienced in business - highly recommend it.
How did I miss this! Just spent 2hours reading the entire thread, super impressive drive and detailed follow along with it!
Good job kepe, keep it up 
Kev, that is absolutely awesome thread! Thank you for the inspiration, insights and thoughts.
If I only could say something - I'm not in position to give you advices whatsoever, but since you have mentioned opening physical office I thought that I may say something as someone that looks at it from distance. You have awesome skill of building completely place independent business and don't get caught in the 'prestige' of having an office. Do it only when you plan to monetize your business as a whole - imho only then it makes any sense for your chosen lifestyle.
Yet again, I don't want to sound arrogant by giving you advices - that is just 3rd party view on your success path.
Thanks again for that thread mate.
Mac
Thanks for your input Mac!
Actually even when someone disagrees with me, no matter if right or wrong, it's always good. Because it makes me reflect more, easier to see the "issues" I might encounter, it makes me aware of something I might have missed.
Considering this situation of "should I get an actual office space with local employees , or should I keep working completely over the internet with my employees" it's actually the other way around.
It's not that I'd see much 'prestige' in having office space, it's more the 'prestige' of having none I misjudged as more valuable than it actually is. I got caught up very much in the "be the independent world traveler running your biz from the beach" stuff 
I love travelling, but my main priority right now is making shit happen! And for that it's better to be just in one place - maybe a small business trip here and there
In the long run it's still location independent for ME because nothing stops me from travelling, everyone can keep working in the office in one place while I'm on a trip.
I'm sitting here in in Thailand for months, having issues teaching my employees advanced stuff, and the whole time they are just a "few miles" away in the Philippines
slightly retarded now thinking about it
"Building a team" gets thrown around quite a lot as a big advantage you need in AM. However in the beginning a team is actually going to make you less effective. It takes time to train, mistakes happen... You need to have everything down very well before creating systems for your employees.
Suddenly you're spending less and less time with the "money maker activities" = launching and scaling campaigns. At some point you gain an advantage through having a team, but then approaching the advanced stuff, you just hit a roadblock with VAs.
It's nearly impossible to teach a team of newbie VAs over the internet how to work together in coming up with angles, creating landers, launch and set strategies, analyse, optimize, scale.... getting headaches just thinking about it. That's something you need to teach and structure in person. Where you can sit around a table talk to all the employees, look over the shoulder and correct immediately ...
My final goal is , and was from the beginning with team building, to be a "Project Manager" myself , one level above - over viewing the scene - not the guy blacklisting placements , the guy optimizing the latest campaign at 2am , or the guy checking if the latest script trick in the lander works properly... Getting to this stage properly only with VAs you teach online is impossible.
PS. You're thinking about getting VAs? Yes I'd still recommended the move to get VAs! Just be aware that they will not move you past a certain level. But they can be a great assistance. What we got down really well is scaling, we can launch 50 campaigns a day if necessary , scaling is super fast. And all the easy and repetitive grunt work is taken care of for me 
Your evolution is amazing. Kudos! I am very inspired to keep going at it 
Awesome journey! just started this journey also. Big question for me is where is a good affiliate mobile app install/cpa site that's easy to be excepted into if your a newbie with no campaign history?
conexer I think you mean accepted. It is not the easiest thing as a newbie, you can browse the networks here in the forum and apply at a lot of them. There are some that accept you if you have STM. Also it is great if you have some friends/mastermind referring you. For me it worked well so far. Good luck.
Just read this whole thread from start to finish and WOW! Just went I felt like giving up. Awesome work and congrats.
So much happened .. time for another update after 2 months...
during the last post I was in Chiang Mai, Thailand. At the end of the month I went to New York (ASE) and stayed there for a full month. Amazing city.
Then I went to Peru for two weeks, and after that I am now quickly visiting my family in Germany.
In a few days I'll then head to Amsterdam where I'll be living for the next 3 months.

The trip to Peru was 2 weeks of focusing inside and re-defining where I want to go. I just turned 20 so it was also a way for myself to kick off this next decade of my life. Who knows what will be in 10 years. Probably something mind-blowing 
In Peru I was living pretty much in the Amazon Rainforest, 4 hours away from civilization. There I participated in four Ayahuasca ceremonies, which was an incredible experience. I got answers to a lot of deep questions I had.
It still needs some cool-down time, but what I got out of it business wise is the decision to slowly move away from any kind of grey-hat and clearly misleading promotions. I've never done anything I'd consider blackhat, but without being grey I've found it very hard to make any money in mobile apps / pins / sweeps. It would clearly be easier if the masses would not respond so well to quite retarded stuff
but that's how it is and not an excuse.
It's not going to be easy, but I'll be either fully white-hat soon, or out of business.
It's great to make a lot of money when you're in a bad situation and really need it, and tbh you don't really give a damn how.
Talking to my friends back at home, everyone starting at college/university now... This stuff looks like living hell to me, and I'd do whatever it takes not to spend the time till my mid twenties in "school". Or generally not to spend my life without freedom, being so restricted, I feel like this kind of average life is the worst that could happen to me 
Now that I've got enough money to take a shot at doing something more valuable, I'm going to do it, instead of trying to make as much cash as possible with the methods I only used to get out of a really uncomfortable financial situation. Going further down the road of systemizing and establishing myself in something I consider wrong on many levels, just for the money, is not the right path for me.
If I go broke I might change my mind, but that's hopefully never going to happen again 
Long-term I'm going to move into tech startups, something I've always been really passionate about. When I stumbled upon affiliate marketing a year ago, I had just failed with trying to start a tech startup kind of business. It was just way to early for me to get into this.
Well now things changed, and those whitehat campaigns will have to wait a little ... my current full focus is on a SaaS project to protect your landing pages, called Landing Page Defense. It will increase your profit by stopping your competition from seeing and stealing your landers.
Very soon I'll most likely work with a local team and partner up with someone more tech savy then me. Developing something technically complicated just does not work well with outsourced programmers, so it's time to apply some local real focused brainpower to this issue.
It's already way better and bigger than I expected when starting developing this in June.
Prepare for some great innovation that's going to make producing unique landing pages much more worthwhile.
If you're interested, the beta is going to be in late 2015, a waiting list sign up and some more details are available right here.
OMG.. Really Kev? .... You are definitely amazing bro! If you ever offer coaching...I'm buying. =-)
Great post, keep up the good work man!
Awesome thread, really motivated me, I am 19... well 20 today but 1995 as well
Really hard to find someone at our age who is dedicated into Affiliate Marketing. You are awesome and you have an awesome mindset. Thanks for the awesome follow-along thread. I wish you more success in the near future 
Regards
Marko
I'm proud of you kepe! Awesome story! I would suggest that you consider trying to find a way to lead capture while building your empire. If you think about it, you are at the mercy of the system and are technically out of business every time a campaign dies off. You've already eluded to this. But, if you lead capture, and build lists of emails, etc, then you have an asset that no one can take away from you. Then you can promote any offer you want to those lists, even products you may develop yourself in some verticals. The day will come when the 14-18hr days of grinding will get old, really old, especially when you marry and have kids. But if you can build assets, then you can wrap a business around it, and it will profit with or without you; and nobody will be able to take it away. I've built businesses for 25yrs and my biggest regret is not building lists/assets that will be there forever. When I was younger, I had the curse of youth. You feel like 'these good days will go on forever'. You feel like you have all the time in the world to 'get it done'. But, you really don't have unlimited time. At your age of 20, with your work ethic, with your wisdom (you are very mature for you age by the way, totally awesome), with your drive, if you focused on building it right, building assets, it will be unbelievable what you will have accomplished. You remind me of guys like Anthony Morrison who started young and built lists. Today he earns $xxx,xxx monthly from a push of a button. He doesn't have to 'grind out' campaigns anymore. He's building SaaS products, he's in multiple verticals, and living the dream without the stress and grueling grind. And it all started because he decided to accumulate the leads instead of sell them and forget them.
Hey, great progress, just finished reading you thread! 
Long time no updates, How is your company doing now? 
Other question would be, I see a lot of affiliates doing 100% ROI on 10000$ spend, but what % is the actual profit after you pay for all the tools, team, VA and other expenses. I see a lot of big numbers but I feel that the NET profit is not that awesome after all the expenses. :/
This is such an awesome thread - so much gold!
It's all good, but one of my favourite takeaways would have to be this point you made:
Nobody is save from ups and downs, and we should see them as part of the game, as expected and even necessary to get to higher grounds. I've noticed many times how mainstream society and most people always respond and promote one thing - results. However the process to get there is what actually matters and should receive the most honor, respect, encouragement. The fat guy lifting weights. The nerd talking to women. The affiliate doing negative numbers.
We have not gone broke yet haha , alive and kickin , a couple failures along the way but that's expected.
I just spent some hours to read all your follow along, and that's amazing man !
You make me more motivated than ever ! 
Thanks for everything and congratulations ! I hope it will continue growing like this for you.