Help on this Germany campaign? (17)
I used 2 different banners on this 300x250 NTVA spot for Germany during 1 month and a half.
The campaign was consistent, basically on autopilot. It took me %60-100%/day ROI.
It was taking advantage of the DailyDate wave. However the last two weeks have been hard.
Thing is I purchased 30 Days on this spot, but the campaign now is barelly breaking even. Most days I'm actually losing $50/day.
I have to spend there $200 everyday.
In the last 2 weeks what I did:
I tested 5 different offers: all recommended by AM and by spying what others are doing;
I tested 5 different LPs: I found spying. I tweaked 1 of those (now is the best one)
I tested 17 different Angles (banners) I found in STM Spy
I tested another 16 different Banners for my TOP angle, (I produced all these banners. Split tested images + same angle),
However the highest result I got is Break Even.
What should I do gentlemen?
I mean, this spot is the best I've ever seen. I tested the same placement in other countries, and they were all good (but Germany has the most volume).
And I have this 30 days deal, I'm thinking about keep this campaign Break-Even to wait for the next "Germany Wave".
What you think I should do now? A bit clueless on how to make this campaign profit again now.
Or split testing more 5 LPs could make it work?
Just for detail, I get 80% of traffic this spot receives (for which I pay $200 daily).
I'm paying $0.50 CPM for the monthly contract.
Thanks!!!
You basically have three options :
A)try to make it work
B)try to get out of the contract with a refund
C)keep the contract but try to lower the CPM.
I would start with C since you already did your part by trying different offers, LPs and banners and as you say you can already breakeven, so lowering the CPM would kick you in the green. In all honesty, 0.50 CPM for german traffic is VERY high, especially with that large 80% rotation. No idea what site you bought that spot on, but if its a general tube, I would never pay that high CPM for DE traffic.
There is still more you can do : did you experiment with various urls from the same offer, did you split test the same new offers from various networks, did you ask for a paybump on the new offers. If all fails you can try to put an exit pop on your LP and promote some cams in there (if the spot allows it). Also, try some offer that the AMs dont recomend, sometimes its better to run what not everyone is running 
Good luck
One thing that stands out is that you've been using spied banners and landers exclusively.
I'd recommend testing some variations and some entirely new banners not taken from spying - use what you know about what works but try and come up with some fresh designs and images. When you find a few working banners, that'll probably give your CTR a good shot in the arm to reduce your CPC and get your campaign profitable again.
Hello man,
here some little trick you can do to increase your epc's.
Add SecretSexService DOI offer as a popunder to your landing page. It gives me additional 0,15$ epc. And the offer which is killing for me: 0,6 epcs is Seiten SprungAre SOI (try every single lander, it can make big difference). And besides that you have some pretty awesome tips, from other posts.
Just sent you a PM!
Thanks to you all guys. This campaign is like losing $50/day. But ok I'll try your advice.
@matuloo
Yeah, 0.50 very expensive. But I only did it on that spot. It produced me consistently 100% ROI for over a month. Autopilot. So this why I went direct.
@caurmen not really caurmen. I actually spied just because I couldn't make work with own variations. I did 17 spied banners, and 16 I did from my own angle. I'll take your advice.
@graphene Awesome man. I never though about doing an Popunder from lander to be honest. I tested Seitensprung without success, but I confess I only tested 1 LP for this offer, the one my AM told me was getting most traffic.
@saveri0 really thanks for the PM info man
Ah, that makes sense. In that case, nice work!
I'd recommend taking another swing at your own banners now. Don't create from scratch, but look at your top-performing ripped banners and think about what twists you could use to make them fresher or more grabby!
I hope it will increase your ROI If anyone need working popunder script let me know, with PM. Also if you pay so much CPM, you need high CTR. I don't know if webmaster will accept this angle but ERSTES ONLINE BORDELL angle is working best for me. Also, some TIP for high CTR. I always gets higher CTR, when I use, like, animation, strange gif, like girl doing girl in the tities, etc.
Try as lot of banners as possible and cut them fast. It took me over 100 banners until I found one that was working.
Originally Posted by graphene
If anyone need working popunder script let me know,just add script to landing page and change link ?
Some really good tips in here already.
Personally, I don't think I'd renew when the 30 days is up. You're having to work really hard -- doing the right things -- to barely break even.
That right there has an unseen opportunity cost.
I would put the placement on ice, but keep it in mind if another German offer comes in and tears up the market (which seems to happen quite often).
We're coming to the end of the year and several big advertisers are close to rinsing their budgets. Worth keeping in mind before committing to a 30 day buy at this point.
Is it desktop, mobile or mix? if it's a mix, something that will raise your roi a lot is to split it in your end and to send mobile traffic (specially carrier) to mobile offers that will give you an EPC way higher than any desktop offer. For wifi, desktop offers with a mobile landing are fine.
http://syndication.exoclick.com/splash.php?idzone={your_zone_id}&type=3
Threads gone in a great direction, OP you profitable yet?
Hey gentlemen, thanks for all your help. Fortunatelly things are a bit better (not as before). But above break even again. So I decided to keep the next 30 days.
What made it work again? The great adult dating secret: a new good offer.
Originally Posted by rafa13
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