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A new ad-style worth considering (5)

11-17-2014 02:22 PM #1 jennatalia (AMC Alumnus)
A new ad-style worth considering

http://lifehacker.com/beware-flatter...our-1659495893

Basically, flatter your prospect. I'm not wholly convinced, but I'm adapting some of my ads to stroke egos.

Terrible Example:

"Attention!!! Future Business Guru!"

11-30-2014 04:16 PM #2 natesundo (Member)

Hi Jenna

Thanks for the share definitely worth testing out! Have you had any luck flattering your would be customers?

11-30-2014 04:20 PM #3 jennatalia (AMC Alumnus)

I have. There is a modest 5 point increase in CTR for some of my ads. Not exactly a deal-breaker / deal-maker. But any increase is welcome.

11-30-2014 04:32 PM #4 Mr Green (Administrator)

Interesting read, ill try it out this week too.

11-30-2014 06:21 PM #5 johna5150 (Senior Member)

Ted Nicholas had an old full page magazine ad with the headline, "You, A Millionaire Writer?" that did exceptionally well, and that format has been adapted for other markets as well...

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