Hey guys,
I am doing the arbitrage method of Jennatalia for two weeks intesively, as described in his thread http://stmforum.com/forum/showthread...k-with-banners. I thank him for publishing the journal.
I have been testing a few sources in the past weeks and now do a little over breakeven with my campaigns.
How can I optimize it to profit really bad?
I am showing you the stats of yesterday, the past 3 days, the past 7 days and this month of
What data is important? How do I have to go over this to increase the profit?
For instance, on friday I have created campaigns for lots of country/os/traffic source combinations and will kick the losers after a few days.
Also I have sometimes kicked an OS when I saw it performed badly. That's why the ROI increased over time.
Have you got more suggestions?
Thank you.
It's hard to offer any meaningful optimisation suggestions when the only data you've shown is from unlabelled campaigns... so tells us virtually nothing other than some count of clicks and revenue.
You should focus on optimising placements/pubids from the specific traffic sources you are using, as well as mobile devices, ISPs, etc.
This will all differ depending on the source you use. Whatever targeting options it provides, those are hopefully what you can track and then optimise by.
Ok thank you.
Sorry to be so secretive. What amount of data can I give you safely?
So I guess I was on the right track.
Day parting is the other important thing as I already see some patterns that are interesting...
Lowering the bid at certain times vs stopping the campaigns would be the best way I suppose...
That's gonna be interesting...
If you're fine already optimising by placements, devices, OS etc. from looking at the data yourself then there's probably not much point in getting a second set of eyes.
It really comes down to matching to optimising your campaigns at the traffic source end by whatever parameters they give you.
You can day-part manually, and even break out lower ROI placements into separate campaigns and bid less aggressively on them.