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Traffic Source Scaling Success Rates for mobile app installs (5)

11-16-2014 06:46 AM #1 acepowermarketing (AMC Alumnus)
Traffic Source Scaling Success Rates for mobile app installs

hey guys,

whats your success rates like for scaling specifically mobile cpi campaigns to new traffic sources? i realised that new traffic sources can be very very different, for example

1. bids may be too high, im guessing maybe the traffic allows for higher payouts to work, while the previous traffic source i am on maybe did not allow higher payouts to work therefore leaving me as one of the highest bidders

2. traffic nature may be different, for example there is gaming traffic, adult traffic, streaming traffic, news traffic and they all think a little differently and respond differently to the ads

3. some traffic sources somehow... just dont convert???

what is the ending status? a whole tonne of campaigns each making $1-$5 daily? or maybe 5 campaigns each making $20 a day per traffic source? im trying to figure out whats the standard way of doing it, or is it that my angle is not strong enough. im currently having 90% of my campaigns doing $1-$5 daily and then maybe just 5% doing more than $10/day. is this normal?

11-16-2014 04:30 PM #2 Mr Green (Administrator)

I'm a little confused what your question is here?

Can you clarify what your definition of a campaign is?

11-17-2014 06:22 AM #3 acepowermarketing (AMC Alumnus)

One offer on one geo with an already working angle. And now trying to move to a different traffic source. For example pop ads to pop cash

11-17-2014 08:24 AM #4 deondup (Member)

Best way to scale games is to start by scaling to different geo's on the same traffic.

Sometimes a game will work only on one traffic source, other times it will work everywhere. It really depends on the game. Take your best geo and test the waters first. If you have 5 to 10 geo's working well you only need 2 or 3 traffic sources to build a decent campaign. MOST won't work.

BTW - I won't recommend pop traffic for games. The quality is super low - check with your AM if its allowed

11-17-2014 08:43 AM #5 Mr Green (Administrator)

Quote Originally Posted by xavierfok View Post
One offer on one geo with an already working angle. And now trying to move to a different traffic source. For example pop ads to pop cash
Haha I'm still confused what you are asking. You want to scale from one source to another, and are aware that different traffic sources have different bidding strategies and different types of traffic.

If you are asking if you should scale a bunch of campaigns doing $1-$5 to another source, I would say no.

The issue is either your traffic source is super low volume, or your campaign is just not quite hitting it.

If you feel like you have fully optimised your campaign, then I would keep that running and then create another campaign that is more scalable. If you move to another source too fast you are just going to come across another bunch of unknowns. Master one source first, then move to another.

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