My attempt to promote farmVille 2 CPI failed with multiple networks. (5)
My attempt to promote farmVille 2 CPI failed with multiple networks.
I tried decisive, thought that this offer is a brand name game, it has to convert. I thought it is just traffic, switched to go2mobi. no conversions either, then airpush. no conversions.
Is it the offer that is bad, is it a traffic, or it is just me who did something wrong?
No LP was used, direct traffic using their original banners.
Could be :
1.They already have the app.
2.They don't like Farmville and wants it to get deleted from the universe.
3.US Offer? if yes, maybe too competitive?
4. Branded banners = ad blindness from most people
Just my 2 cents on why you had no conversions. Myself on Decisive I promoted a lot of mobile app installs with branded banners, never got a single conversion !!
It has been around for 6 months while doing solidly the entire time.
It has been top 5 in it's main gaming categories for those 6 months in both downloads and revenue. In games overall it likely maintains a position in the top 20.
10-50 million android installs and likely similar on iOS.
So yeah, this offer does well but is at the pinnacle of market exposure like anything made by Zynga.
This isn't something I would really attack... mainly because it has been so consistently top as opposed to something that is new and/or underexposed + getting frequent burst campaigns to gain rankings.
This is what one must analyse before jumping straight ahead with AM's suggesions.
Zeno, Right upto the point mate.
In My Opinion, Mobile Marketing is not about selling people what 100 others are selling, but showing them some gems out of junk to download.
SO If you can show them some gem of a game / app out of millions of available,well established games, users will definitely download.
To do that you have to analyze the Offer List -> Market Spread of Selected Game ->How many downloaded and when it was released etc etc etc. All to make sure that you are running a unique non saturated offer.
Then comes all those angles triangles and rectangles to think of.
I promoted that offer in the first week of release. It was "fresh"and "new"but it NEVER really converted well. Like many mobile games (especially strategy games) it just don't work well on paid traffic.
Farmville was a huge hit on Facebook but its success was mostly because of Facebook and the social aspect of the game. There are many more examples of games that do incredibly well elsewhere but fail miserably on mobile
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