Home > Paid Traffic Sources > POP / PPV / Redirect

What has happened to LeadImpact? (22)


11-14-2014 10:19 PM #1 jlfarley (Member)
What has happened to LeadImpact?

Have had lots of success running offers on LeadImpact for two and a half years. Until now

They have completely changed their rules. They've taken away a bunch of target variations that used to be very profitable. Stuff like ww.domain.com, etc, cannot be run anymore

And, they are going through and disapproving targets and campaigns that have been running for months. Ones that THEY approved

What is going on over there?


11-15-2014 04:38 AM #2 gts6 (Member)

ive noticed huge changes there as well.

they are a very secretive company, they always seem to keep everyone in the dark about everything.
they recently even changed screen pop size, and i guess they figured none of their advertisers would care to know this important bit of info. not an email blast to its advertisers or anything at all.

ive heard they are owned recently as the same parent company as adon network ( not sure how true this is or not)

and i also believe they got rid of a lot of 'junk'. there used to be lots more volume with higher CTRs. but i think a lot of that was junk just clicking on shit so it looked more real. lately on all the campaigns i had running, CTRs dropped , as well as a lot of the volume. so im assuming they got rid of a lot of that junk. it seems more natural now, and pretty much the same CTRs i get on the other PPV nets.


11-15-2014 06:17 AM #3 gts6 (Member)

forgot to mention, i think a lot of the volume they had is also gone now (at least that seems to be the case with my campaigns)

hardly any at all compared to just 2 months ago or so


11-15-2014 05:23 PM #4 jlfarley (Member)

Is your account set to only run their traffic, and not their syndicate traffic?

A few weeks ago, a guy told me he was getting much higher quality traffic after he told them to switch his account to their traffic only. I did the same, but I actually found it to be worse

I actually would like to know who their traffic syndicates are. I would like to just run traffic through them and not bother w Lead Impact. I believe they are under the same umbrella as Adonnetwork, as you said

Had a $2k a day profit campaign on there that's now gone


11-15-2014 06:03 PM #5 cmdeal (Veteran Member)

What has happened to Leadimpact should be pretty obvious.

They got the Ben Edelman smackdown at the beginning of the year which led to Blinxx's stock price dropping by almost 90% and hedge funds on the right side of this trade making several hundred million.

This was one of the best shorts of this year by far.


11-15-2014 06:41 PM #6 izzy (Member)

http://www.businessweek.com/articles...onflict-or-two

"Edelman, now 33 and in his seventh year on the faculty of Harvard Business School, writes papers on subjects including the scarcity of Web addresses and prides himself on calling out bad actors online, whether it’s the government or the likes of Google (GOOG) and Facebook (FB). “It’s the Wild West out there, and Ben is the sheriff,” says Alvin Roth, a Nobel-winning economist and Edelman’s mentor. Edelman also contracts with companies such as Microsoft (MSFT) for some of his research, and those who disagree with the findings he makes public sometimes complain that he doesn’t fully disclose those relationships.

STORY: The Inside Story of Tor, the Best Internet Anonymity Tool the Government Ever Built
On Jan. 28, Edelman published a blog post on his website saying that Internet video and ad company Blinkx (BLNX:LN) was sneaking software onto people’s computers, which generated pop-up ads and inflated its traffic. The company’s stock price quickly fell by more than a third, the most in its 10-year history, and has continued to slump. In a statement, Blinkx said it “strongly refutes” Edelman’s assertions.

In the post, Edelman disclosed that he’d prepared the research for unnamed clients. Jeffrey Cohan, a portfolio manager at Ohanesian/Lecours Investment & Advisory Services who invested in Blinkx personally and on behalf of clients, says Edelman should reveal the names of his clients and whether they shorted Blinkx’s stock. “If you don’t disclose it, it certainly looks and smells like there’s something more devious going on,” Cohan says.

Citing its conflict-of-interest rules, Harvard pressed Edelman to say more about his clients. He disclosed that he was paid by two U.S. investors who jointly hired him for the research. Brian Kenny, Harvard Business School’s chief marketing and communications officer, says that satisfied the university. Edelman says listing clients and fees is “a bridge too far for me” and argues that confidentiality is important to his publicity-shy clients, who finance research he can later make public. He says he doesn’t take stock positions in companies he researches."


11-15-2014 06:58 PM #7 gts6 (Member)

Quote Originally Posted by jlfarley View Post
Is your account set to only run their traffic, and not their syndicate traffic?

A few weeks ago, a guy told me he was getting much higher quality traffic after he told them to switch his account to their traffic only. I did the same, but I actually found it to be worse

I actually would like to know who their traffic syndicates are. I would like to just run traffic through them and not bother w Lead Impact. I believe they are under the same umbrella as Adonnetwork, as you said

Had a $2k a day profit campaign on there that's now gone
i have some campaigns with just their traffic, and some with all their syndicates.
but it seems that the syndicates were the ones sending most of the junk, but volumes are down all around, even on the syndicates

i wish i knew their syndicates are also, because even though they were sending lots of junk, sometimes i like junk there is sometimes a way to make a profit on stuff if you can get creative enough

also about leadimpact, in recent weeks they have also stopped taking phone calls. i tried phoning last month or so and line was disconnected. i checked on their website to see if they had changed their number, and it had been removed from their site completely


11-15-2014 07:47 PM #8 gts6 (Member)

interesting story, so i wonder if that is where the "syndicators" traffic came from ? maybe all of their "own" traffic was from legit installs, while their syndicators were all from installs where the user never saw anything. they may never have seen the actual popups, but leadimpact could have been charging advertisers for the "visit/view" simply by loading the page even though the visitor never sees it. it would explain why so much of it was junk. im just speculating, of course. i have no idea what actually went on there behind the scenes. maybe the visitors did actually see the pops.. who knows






Quote Originally Posted by izzy View Post
http://www.businessweek.com/articles...onflict-or-two

"Edelman, now 33 and in his seventh year on the faculty of Harvard Business School, writes papers on subjects including the scarcity of Web addresses and prides himself on calling out bad actors online, whether it’s the government or the likes of Google (GOOG) and Facebook (FB). “It’s the Wild West out there, and Ben is the sheriff,” says Alvin Roth, a Nobel-winning economist and Edelman’s mentor. Edelman also contracts with companies such as Microsoft (MSFT) for some of his research, and those who disagree with the findings he makes public sometimes complain that he doesn’t fully disclose those relationships.

STORY: The Inside Story of Tor, the Best Internet Anonymity Tool the Government Ever Built
On Jan. 28, Edelman published a blog post on his website saying that Internet video and ad company Blinkx (BLNX:LN) was sneaking software onto people’s computers, which generated pop-up ads and inflated its traffic. The company’s stock price quickly fell by more than a third, the most in its 10-year history, and has continued to slump. In a statement, Blinkx said it “strongly refutes” Edelman’s assertions.

In the post, Edelman disclosed that he’d prepared the research for unnamed clients. Jeffrey Cohan, a portfolio manager at Ohanesian/Lecours Investment & Advisory Services who invested in Blinkx personally and on behalf of clients, says Edelman should reveal the names of his clients and whether they shorted Blinkx’s stock. “If you don’t disclose it, it certainly looks and smells like there’s something more devious going on,” Cohan says.

Citing its conflict-of-interest rules, Harvard pressed Edelman to say more about his clients. He disclosed that he was paid by two U.S. investors who jointly hired him for the research. Brian Kenny, Harvard Business School’s chief marketing and communications officer, says that satisfied the university. Edelman says listing clients and fees is “a bridge too far for me” and argues that confidentiality is important to his publicity-shy clients, who finance research he can later make public. He says he doesn’t take stock positions in companies he researches."


11-16-2014 02:19 AM #9 maynzie (Moderator)

Damn, thats sad to hear Leadimpact has been such a great source for affiliates over the past few years.

This was one of the best shorts of this year by far.
Holy shit you're not wrong there just looked at the years decline

Nov 15th 2013 - 227.750
Nov 15th 2014 - 25.750

Thats Rough to those holders lol


11-22-2014 01:05 AM #10 cmdeal (Veteran Member)

Quote Originally Posted by maynzie View Post

Holy shit you're not wrong there just looked at the years decline

Nov 15th 2013 - 227.750
Nov 15th 2014 - 25.750

Thats Rough to those holders lol

Anonymous groups that bet against Quindell and Blinkx unmasked as hedge fund Tiger Global
http://www.ft.com/intl/cms/s/0/39a32...c0.html#slide0




In April this year, investors bombarded the UK stock market regulator with hundreds of requests for the identity of a previously unheard of company, called Roble SL.

They wanted to know who was behind the little-known group because it had built up a sizeable short position in Quindell, a London-listed company that had just suffered a sharp fall in its share price, after a research outfit named Gotham City questioned its accounting.

Roble, which had declared its bet against Quindell two months before Gotham City published its research report, reaped millions of pounds in paper profits as £1bn was wiped off the Aim-quoted company’s market capitalisation.

But the UK Financial Conduct Authority insisted that it was bound by confidentiality rules. So curious investors then turned their enquiries to Spain because the SL in Roble’s name resembled the designation of a company incorporated in that country. However, they found no trace of Roble in Spain, or anywhere else.

Now, the Financial Times can reveal that Roble is one of a clutch of shell companies based in the Cayman Islands created by Tiger Global, one of the world’s largest but lowest profile hedge funds. Tiger Global used a series of these structures to bet against at least a dozen European companies, including Quindell and Blinkx.

The tactic made the group, which has $15bn under management including $6.5bn in its hedge fund, one the most successful short sellers on the continent – up 20 per cent at one point this year, while rivals floundered.

It worked so well that the companies Tiger Global targeted, and their shareholders, had no idea who was behind the trades. Even some national regulators were completely in the dark about the ultimate owner of short positions in their jurisdictions.

Using Cayman Island companies to hold and declare short positions is completely legal under Europe’s disclosure rules, which were adopted in response to short-selling attacks on banks during the financial crisis.

Tiger Global, which has become one of the world’s best performing hedge funds, is no stranger to secrecy. It has long been closed to new money and is so discreet that it does not even reveal its short positions in its written updates to its investors. A spokeswoman for the fund declined to comment for this article.

To conduct its European activities, the group set up a series of companies registered in the Cayman Islands with names that included suffixes making them sound like European company incorporations, such as the German “GmBH”, or Dutch “NV”.

They then set up and disclosed a series of short positions held by these Cayman Island entities, including some in companies that have since seen their share prices fall dramatically.

In December 2013, for example, an entity named Blau GmBH declared a short position in Blinkx, a small UK-listed internet company, with a share price that had surged by more than 200 per cent that year.

In late January, Benjamin Edelman, a Harvard business professor, published a blog questioning the way Blinkx reported its web traffic numbers – critical statistics for a company reliant on advertising. Shares in Blinkx tumbled, netting millions of pounds in paper profits for Tiger Global.


11-22-2014 05:17 AM #11 gts6 (Member)

these stories about their financial woes are interesting, but would they really have anything to do with the quality and volatile nature of their traffic lately?
the problems seem more technical in nature


11-22-2014 06:54 AM #12 kjrocker (Senior Member)

I had conversation with one of their Business Development manager and this is what he had to say .. ..

Click image for larger version. 

Name:	addon.png 
Views:	209 
Size:	10.9 KB 
ID:	4654

note their parent company blinkx owns adon network as well


11-22-2014 09:01 AM #13 cmdeal (Veteran Member)

Quote Originally Posted by gts6 View Post
these stories about their financial woes are interesting, but would they really have anything to do with the quality and volatile nature of their traffic lately?
the problems seem more technical in nature
Technical issues have nothing to do with this.

All I will say is that:


11-23-2014 11:03 PM #14 naesm (Member)

About two months ago I tried to scale a download campaign to LI that I was running on TV. It converted at 10% of what I was doing at TV. Absolute garbage.


11-24-2014 11:08 PM #15 lwpack (Member)

Quote Originally Posted by naesm View Post
About two months ago I tried to scale a download campaign to LI that I was running on TV. It converted at 10% of what I was doing at TV. Absolute garbage.
How is it that either traffic source allowed you to promote a download?


11-24-2014 11:47 PM #16 dotcom (Member)

LeadImpact is garbage... Their minimum CPC's are way too high. I've run $xx,xxx in total with them, and the quality is so inconsistent that I've just stopped.


11-25-2014 01:09 PM #17 naesm (Member)

Quote Originally Posted by lwpack View Post
How is it that either traffic source allowed you to promote a download?
They don't


11-28-2014 01:28 PM #18 mrchow (Member)

Leadimpact sucks.. they become stricter, slow response, no account rep, etc.. I moved to another traffic sources several months ago.
50onRed way better


12-04-2014 09:54 AM #19 twinaxe (Senior Moderator)

I re-newed my subscription here to see if I find information regarding LI and what´s going on there lately.
I use LI (former Zango) since 2008 and it always was great for the massive amount of traffic available.
Their quality also always was good, although I had click losses ranging on average anywhere from 20%-40% it still was good enough to make profit.
But the last months the quality went down although the traffic amount was the same.
Here are a few facts I gathered from my own campaigns and observations.

At first I suppose LI is stuffing their traffic.
I have very many campaigns running there and I also promote several online shops through LI.
What I registered is that my conversions on the big online shops from big affiliate networks went extremely down but the traffic amount kept the same as before.
At the same time the small online shops from local affiliate networks or not well known pharmacy programs kept the same traffic quality as before.
That led me to the conclusion that they probably stuff the big and well-known online shops, at least that would explain why the traffic quality on the big shops suffered but was as goos as before on the small unknown ones.

The next thing I recognized in summer this year is that LI bids themselves on good high traffic targets to ioncrease the bid prices.
I had few campaigns running for very long and all of a sudden in summer for several targets in several campaigns that were running for very long and received much traffic there were 5 or 6 more bidders then before and of course it forced me to bid much higher than beforer to stay on first place.
I had targets where I had to bit about $0,025 before and when the "ghost bidders" appeared I had to bid sometimes more than $0,20 to stay on the first position.
I led it run for some time but eventually paused my campaigns.
About one or two weeks later I had a look at my paused campaigns and guess what?
All the "ghost bidders" disappeared and all the bids were back to normal.

Did anyone of you recognize something similar as well?


12-04-2014 11:10 AM #20 dario (Member)

The only profit I got from LI in the last 3 months has been the $100 I received from a STM member for selling him my Leadimpact account.


12-10-2014 01:35 AM #21 Didadel (Member)

I just logged into my LI account and saw I have $60 sitting there...should I even bother running anything or try to get it refunded? I wouldn't even know what to run with $60 lol...not enough to really test


12-10-2014 01:38 AM #22 andy_d (Veteran Member)

Yup. Huge drop in quality past 4-6 months.


Home > Paid Traffic Sources > POP / PPV / Redirect