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To GIF or not to GIF? (9)

11-13-2014 07:01 PM #1 smithj (Member)
To GIF or not to GIF?

With platforms that allow GIFs, do they across the board perform better than static banner ads?

Or is it a "it depends" kind of thing where you gotta test.

11-13-2014 07:23 PM #2 zeno (Administrator)

Definitely a "depends" kind of thing, i.e. a variable to test.

I have routinely seen non-animated banners do better... which is the opposite to what many would anticipate. One disadvantage animated GIFs have is that they are more readily recognised as ads.

11-13-2014 08:21 PM #3 bbrock32 (Administrator)

From my experience in mobile 80% of the time GIFs have outperformed static banners.

But maybe it could be my static banners just sucked :P

11-13-2014 08:47 PM #4 mykeyfocus (Member)

With gifs youre limited to 256 colours so maybe that's an issue too?
There was an interesting post a while back of how png's outperformed jpg and the concensus was that jpg's got compressed on their way to the handset but the png didn't so the png ads stood out more.

11-13-2014 09:54 PM #5 smithj (Member)

Thanks guys I'll keep testing....and that's pretty interesting mykeyfocus!

11-14-2014 05:34 PM #6 smithj (Member)

Quote Originally Posted by zeno View Post
One disadvantage animated GIFs have is that they are more readily recognised as ads.
Is this 110% the name of the game with ads and CTRs? To not look like an ad? Test like crazy to make your ad stand out while also looking like part of the site & you win.

11-14-2014 06:25 PM #7 restart (Member)

Quote Originally Posted by bbrock32 View Post
From my experience in mobile 80% of the time GIFs have outperformed static banners.

But maybe it could be my static banners just sucked :P
agree with bbrock32 experience

11-14-2014 07:37 PM #8 zeno (Administrator)

Quote Originally Posted by smithj View Post
Is this 110% the name of the game with ads and CTRs? To not look like an ad? Test like crazy to make your ad stand out while also looking like part of the site & you win.
No, it's just another thing to test.

11-15-2014 12:18 AM #9 stackman (Administrator)

Usually i always just rant to TEST TEST! ..which you should

BUT i usually see animated GIFs outperform still images.

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