Home > Paid Traffic Sources > Facebook & Instagram

Split testing angle (Interests) (2)


07-26-2011 07:12 PM #1 hd2010 (Member)
Split testing angle (Interests)

when you testing your angles, do you separate it into different campaign or just lumped together ? any pros and cons doing both ?


07-26-2011 10:00 PM #2 Mr Green (Administrator)

Different campaigns!

To me a different angle is a different campaign. Different angles appeal to different demographics. Different demos convert differently. Different demos need different creatives.

Splitting the angles allows them to have a fair chance in testing. If you lump them all together you are treating all demos the same.


Home > Paid Traffic Sources > Facebook & Instagram