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Click Fraud? (7)

11-11-2014 09:17 AM #1 aushustler87 (AMC Alumnus)
Click Fraud?

Hey guys,

I just checked over my stats at AppFlood and have come across one SubID recording 100's of clicks over several days, i'll attach an image of my stats, could this be some sort of click fraud?

Click image for larger version.  Name: clickfraud.jpg  Views: 98  Size: 55.3 KB  ID: 4402

11-11-2014 02:22 PM #2 RachelAdsim (Member)

doesn't have to be that, are the click IP's the same as well?

11-11-2014 11:19 PM #3 zeno (Administrator)

It would be bad click fraud if it was - an ad network/publisher loading an identical link over and over is easy to spot.

It could be bots/spies automatically checking your ad URLs.

11-12-2014 06:25 AM #4 angry old lady (Member)

don't mean to threadjack, but I also saw something a bit odd on a campaign I was not too long ago.

it was all carrier traffic. same IP's, multiple conversions. incredibly high lander CTR, some over 100% and with about a 80% clickloss to offer.

tested wifi traffic and everything seemed normal. no clickloss, typical lander CTR etc




cheers

11-12-2014 07:17 AM #5 aushustler87 (AMC Alumnus)

Hmmm ok, what would be the next step for it?

I'd check the IP addresses but im using decisive as my tracker for now so can't check them.

They're small numbers though so might be worth ignoring for the time being too.

11-12-2014 10:20 AM #6 caurmen (Administrator)

@aushustler87 - if it's insignificant numbers I'd ignore it - just keep an eye out in case they get bigger.

@angry old lady - that's decidedly weird! I see that the IPs are all from the same subnet, but that could just be because they're from the same carrier. Did the network have any problems with the conversions or were they all fine and dandy?

11-12-2014 10:37 AM #7 angry old lady (Member)

Quote Originally Posted by caurmen View Post

@angry old lady - that's decidedly weird! I see that the IPs are all from the same subnet, but that could just be because they're from the same carrier. Did the network have any problems with the conversions or were they all fine and dandy?
yes they are all from the same carrier. but what really gets me is the incredibly high lander CTR and clickloss. ive seen the lander CTR as high as about 250%.

and yeah. wifi traffic. everything looks normal.

no mention about bad conversions from the network. but ill ask about it anyway

EDIT: just got an email from Voluum support. I asked them about it

Hi Kiefer,

This can be caused by the user clicking multiple times on the offer link within your landing page.

It's also worth to take into account that Voluum logs raw data whereas your network may track unique only. i.e. the discrepancy you are experiencing in reporting between Voluum and your network.

Note: I've taken a look over your IP reports and there is no need for concern. i.e. the visit/click ratio is not conducive of bot traffic.
that makes sense about the clickloss actually

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